The year has gone by had been horrible for small businesses as the Covid19 pandemic dealt a massive blow to entrepreneurs who had to reel under its effects, not knowing how to survive. Although all countries are still amid the pandemic, which has mellowed down to some extent, small businesses are now looking forward to starting afresh under a new normal while taking the pandemic in their stride, observes Eric Dalius. Despite the ravaging effects of the pandemic on small businesses over the past year that compelled numerous companies to shut their doors for good, the survivors are now getting ready to show up their heads again.
Many business owners who could show resilience amid the pandemic have gathered the courage to find their way back once again and would benefit from the advice of Eric J Dalius to get their businesses on track again.
Do not hesitate to invest now
Although it might sound strange to hear some advice about investing during uncertain times, it should not be challenging to realize the truth behind the advice on looking deeper into the current scenario. There has been no better time to invest in your business. This is the best time to pump in money into your business by garnering funds from the resources you can access, by borrowing or using your savings which you might have kept aside for the rainy day. By strengthening your finances, you should gather more strength to weather the storm while standing out from the crowd. Get a new loan and utilize the money to revamp your business by strengthening the areas that promise better returns.
Apply for financial assistance
Governments have tried their best to provide financial aids to small businesses that can help to mitigate the hardships and keep the businesses afloat so that it gets time to turn around at the opportune moment. Make use of the various programs that offer financial assistance to small businesses so that you can maintain a steady cash flow when there is uncertainty about the collectibles. It can help to support your business’s structure by paying employees to keep up their morale and maintaining a healthy relationship with creditors. Although these funds are like getting access to some credit lines or loans, their usefulness to bolster the business is undeniable.
Make your business future-oriented
Accept that even after the pandemic goes away, it will not be business as usual like many had hoped at the beginning of the pandemic. Be ready to implement changes that suit the new normal emerging from the pandemic and know precisely the changes needed for your business that can help survive and make it turn around and move in the path of growth.
Create plans that can make your business more sustainable in the long run by learning lessons from the pandemic. Work out ways to make your business more accessible and customize the products and services to meet consumers’ changing needs.
Eric Dalius is The Executive Chairman of MuzicSwipe, a music and content discovery platform designed to maximize artist discovery and optimize fan relationships. Eric is also the host of weekly podcast “FULLSPEED” which is a podcast that features interviews with groundbreaking entrepreneurs from a variety of industries.Eric is also the founder of “Eric Dalius Foundation” where he has created 4 scholarships for US based students. Follow Eric on Twitter,Facebook,LinkedIn,Instagram & also on Entrepreneur.com