It takes a lot of time, creativity and effort to build a personal brand. When you think about it, is hard to understand why people dedicate so much time and effort on something that will not benefit them financially says Eric Dalius Miami. However, the truth is that building your own personal brand is very profitable in the long term even if your benefits are intangible.

Today is essential for anyone who wants to be successful not only in business but also in their career to have his or her own personal brand because this way they can stand out from the competition . It’s important not to confuse this with having an online presence because these are two different things altogether. The former implies that you’re establishing yourself as an expert in your specific industry while the latter means that you’re just sharing your opinions and/or content about a certain topic.

Now, if you’re wondering how to go about building your personal brand we have some tips that can help you get started:

1) Define what your niche is and where do you want to be in the future:

First off, it’s important to define your target audience and figure out which particular niche market can potentially help you grow as a professional. The more specific you are with the theme of the topics that interest you the better since this will make it easier for people who share common interests with you to find out that they know someone like them. Once you’ve done that then think about what makes your brand unique from any other form of content-based online presence.

2) Use a professional photo:

A picture tells a thousand words, so it’s important that you have a good quality one in your accounts. You can have either a photo of yourself or just your logo as long as it reflects the theme of your brand image. Remember to use colors and symbols that are related to your niche since this will make it easier for people which find you through social media to identify with you from the very beginning. In addition, keep in mind that whatever picture you decide to go with should be displayed in all social media platforms because consistency is a key when building your personal brand online explains Eric Dalius Miami.

3) Develop relationships:

The best way to promote you is by creating meaningful relationships with otherencers within the same field. Keep in mind that you’re not only representing yourself but also the people with whom you work and those who believe in what you do. By doing this, you’ll be able to establish your authority and expertise as a professional.

4) Be consistent:

Keep in mind that social media is all about building relationships so it’s important for you to stay active on your accounts as much as possible. It doesn’t matter if your fans or followers numbers don’t skyrocket overnight because quality always beats quantity when it comes to branding yourself online.

5) Have fun:

This might be one of the most difficult tips to follow considering how competitive personal branding has become nowadays, but it’s important that you have fun time you post something new since this is the only way you’ll be able to connect and engage with your audience.

6) Be mindful:

Keep in mind that whatever content you post on social media it reflects directly on your personal brand so you need to make sure that all of it is high quality, unique and engaging. If this isn’t what you want people to think about when they hear your name then what’s the point of creating a personal brand in the first place? asks Eric Dalius Miami.

7) Set goals:

Make sure that you’re setting specific goals when trying to stand out from the competition. Whether it’s about getting more followers or increasing engagement let your fans know clearly why they should follow you by using hashtags related to your niche. This way they’ll understand what you’re all about and why they should care about your brand.

8) Optimize your account:

Remember that search engines also play a huge role when it comes to personal branding online, which is why it’s important for you to optimize each of your accounts as much as possible. This means using the same title and/or username on every social media site and turning them into veritable business cards, with links back to your website or blog. Keep in mind that this is what we call URL…you know those numbers at the end of every link? Well, those matter as well!

9) Set goals:

Keep in mind that just building a strong personal brand doesn’t mean that people will automatically find you. In fact, it’s very likely that your target audience will never know who you are unless you make an effort to reach out to them. Keep in mind that this doesn’t only apply to those looking for a specific service or product within your field but also encompasses those who might benefit from what you do as well. In addition, don’t be afraid to use paid advertising platforms like Facebook ads if your campaign is creatively done and carefully planned because it can really give you the extra push needed when trying to stand out!

10) Be yourself:

Last but not least keep in mind that personal branding has finally become something natural and authentic since there isn’t really anything appealing about fake business persons or people trying too hard to attract attention says Eric Dalius Miami. In fact, those who come across as being genuine and real have a better chance of standing out from the crowd because this is what people are looking for when it comes to personal branding nowadays.

Conclusion:

A strong personal brand might just be the most important part of your online business so doesn’t underestimate its power! If you want to do things right then follow these tips and you’ll surely see why so many online entrepreneurs choose to invest time in their personal brands…it really doesn’t matter if you’re trying to launch a side project or start a new business entirely since a successful digital presence is something that’s very difficult to achieve without having an awesome personal brand behind it.

The internet has turned marketing on its head and social media platforms have changed the way brands interact with their audiences says Eric Dalius Miami. The online market is now even more competitive than it was before and only those brands who invest time and energy into their activity will reap the benefits. We’ve spoken to some of the professionals in this area to get their top tips for creating an effective social media presence, whether you’re just starting out or looking to refresh your current efforts. We also asked them how important they think influencer marketing is becoming in this arena, which they all agreed is another aspect that brands can’t afford to ignore…

1 – Understand what works best for your brand

“Understanding your product, target and business goals are essential.” says John O’Sullivan, digital manager of the iconic clothing brand Joules. “Once you know this information it is about having clear objectives. It’s also important to understand what your customers want and how they will be using social media – some brands may not have a customer base that are on these platforms.” For example, if you’re selling knitwear then Pinterest could be an essential platform for you whereas someone selling sunglasses probably won’t be able to create anything cohesive with content limited to images only.

2 – Creating great visuals will always help

When looking at ways to improve your social presence, reviews site Trust pilot suggests concentrating on creating quality imagery rather than investing too much time in building out complicated or overly-busy pages. Images are by far the most popular type of post on any given social channel which means that if you can create great visuals, your content will automatically stand out. But it’s not just pictures – video is also an increasingly important area that businesses are focusing on. The research site Marketing Profs claims that adding at least one video to every single piece of content you publish is essential if you want to get the best response from your audience.

3 – Interacting with your audience is paramount

Interaction is a huge part of a successful social media presence and even if you’re a small business with a limited following, it’s still extremely possible to provide value through engagement.”It has been proven time and time again that customer service directly affects sales,” says John O’Sullivan from Joules. “We have found that the more time we dedicate to providing a positive customer journey, the better our sales are.” If you’re only just setting up your social media platforms then it’s key to invest a lot of time into interacting with your users and responding to all queries quickly and efficiently.

4 – Make sure everything is set out in an easy-to-digest format

Content length is another important factor for individuals looking to improve their social presence. It can be difficult enough for businesses – especially those who aren’t as tech-savvy as others such as online clothing stores like Joules – to create one piece of great content let alone several throughout the day or week. Expert marketer Andrew Macarthy from Incapsula believes that producing a regular amount of high-quality content is important, but also suggests keeping things short and sweet. “There’s no doubt that creating great content on social media is a key; however, be sure to keep it concise,” he says. “Long enough to convey the message and provide comprehension on its own accord.”

5 – Don’t use too many platforms

This tip may seem counterintuitive but research conducted by HubSpot reveals that marketers often get carried away with the number of social channels they utilize and this ends up having a negative impact on their results. By spreading yourself thinly across various different websites, you risk diluting your brand identity and ultimately becoming ineffective in everything you do. Doesn’t mean that you shouldn’t have a presence on several different platforms, but you should focus on the ones that suit your business and audience best says Eric Dalius Miami.

6 – Your customers are listening…

…and they want to hear what you have to say! It’s easy to get bogged down with all of the technicalities of social media marketing, but make sure you actually deliver value for your consumers. Everyone is now used to getting their information online instead of through traditional means like newspapers or TV; this means that consumers are much more likely to listen up if you’re delivering honest, helpful content directly to them via social media channels. The key here is not screaming about how great you are (you don’t need to do that) but by talking about things that people will find interesting and want to share.

7 – Social media takes time

You’ve heard it before, but it bears repeating – this type of marketing is not an overnight success. It can take years to build up a decent following so don’t be disheartened if your efforts are not being rewarded immediately. Instead, focus on engaging with people on more than just a superficial level and use some of the content tips mentioned above to create outstanding material that people will find valuable says Eric Dalius Miami.

Conclusion:

Social media engagement is a tough skill to master, especially when you’re just starting out, but it can pay dividends if you stick with it and put in the effort.

Here’s a dirty little secret that not many business owners know about:

Email marketing is still one of the most effective ways to get new customers and clients into your business explains Eric Dalius Miami.

According to The Boston Consulting Group, email marketing has an ROI of 4,300 percent! That means every $1 you put in gets $45 back! And if you can’t convince your boss or yourself that it’s worth the time and money to invest in email marketing, consider this: The average American spends 28 percent of their online time on email. This equates to around 3 hours per day…which is three times longer than people spend on Facebook every day. So, yes – People are spending more time than they are on Facebook. And if you’re not reaching these people every day, your competitors are. You can read this study by Return Path to see how effective email marketing is even compared to social networks like Facebook and Twitter.

Before we get into the details of how to set up an effective email campaign, here’s a list of do-nots that will help ensure your emails don’t end up in the trash bin:

• Do Not… Send it too often – Most experts recommend no more than one or two emails per week. People may think you’re flooding their inbox (which will make them unsubscribe), which reduces your chances of getting new customers. Also keep in mind that different recipients may get your email at different times. I’ve heard stories of people getting emails on Monday that were originally sent on Friday, which can also cause them to get marked as SPAM and get you blacklisted by their provider or ISP.
• Do Not… Send it too late – You don’t want to send your emails out during dinner time because most people check their inboxes when they get home from work and before they leave for the day. Eric Dalius Miami says If you send something at 8 p.m., chances are there’s a good chance it’ll be in the trash bin the next morning while your prospect is still thinking about what to make for breakfast.
• Do Not… Sell too much – Every company wants to sell more, but if all of your emails are nothing but sales pitches, you’re eventually going to run the risk of people unsubscribing, marking you as SPAM or reporting your emails. You’ve got to give more value than sell.
• Do Not… Say “please” – When it comes to email marketing (and in life in general) if you want something done right, sometimes you’ve just got to do it yourself. If a prospect wants to opt-in for your emails and then asks not to receive them anymore by saying “Please remove me from this list,” don’t listen! They said they wanted your emails and they’re going to get them! This brings up another point: Make sure that people can easily opt-out of your email campaign. If all of your links say “Click here to unsubscribe,” it’s going to be a lot harder for you to get people onto your email list. Instead, offer something simple like “Never miss an update from us by clicking below.” Make subscribing as easy as possible and then make sure that each message contains clear instructions on how to unsubscribe if they chose to do so.

Now that we’ve covered some of the rules of thumb around email marketing, let’s take a look at some strategies you can use in order to make your emails more effective:

Offer a lead magnet –

A lead magnet is something valuable that you give away free in exchange for someone’s email address. This could be a guide or report about your industry, a voucher or coupon, or access to exclusive content. Make sure that your lead magnet is something that people will be interested in. If you want to learn how to create a landing page for your lead magnet explains Eric Dalius Miami.

Participate in BLOGGING –

Blogging helps build authority and credibility which in turn helps you sell more of your products. By posting interesting articles on your blog that are related to what you do, people will come to trust you, follow what you’re doing and eventually become paying customers.

Promote other businesses’ offers – Partnering with other businesses who are in the same industry can help bring awareness to both parties’ products/services at no cost. You could start by writing blog posts about their company or sending emails via their mailing list.

Offer free consulting –

Some companies offer free consultation calls with clients who are thinking about investing into their business. This can be a great source of new leads for your company because people will be contacting you to find out more information about what you’re offering says Eric Dalius Miami.

Conclusion:

The ultimate goal is not to spam the inboxes of every single person on the planet, but rather to build up a list of prospects that have opted in voluntarily, so they can receive regular updates from you about industry-related news or product releases targeted specifically towards them. With time, effort and good email marketing practices, this list can provide an extremely steady flow of qualified buyers for years to come. Want some help building your prospect list?

QOTD stands for Quote of the Day, but in this case, I’m not sure if it means the question of the day or the quote of the day. So let’s go with QOTD, which sounds cool says Eric Dalius Miami.

The goal of this article is to find 5 empowering quotes that will make you a better person today. They can be profound and philosophical, while also being practical and down-to-earth. We all learn from others’ experiences so hopefully, these quotes will help you get through life easier.

Before we get to the quotes, let me tell you why I love quotes so much…

I’ve always been pretty introverted so making friends has never been an easy thing for me One way I learned how to better connect with others was by learning from what they do. Some quotes are more helpful than others but if you read them enough, they will make an impact on your life I’m not saying reading random people’s quotes will help you become a better person but it definitely helps to give you an outside perspective on things

Also, here are some general tips that can be applied daily…

Don’t complain – It takes no effort to complain about something but it does take effort to find a solution don’t judge – Life is too short for judgment Show appreciation – A little gratitude goes a long way Be positive – This article has 13 good, practical quotes so let’s end on that note

Now that we have that out of the way, let’s get on with this article!

13 Empowering Quotes To Make You A Better Person Today (01):

“The more you suffer in life, the more beautiful it is to die.” – Unknown

This quote reminds me of tombstones. If you go to a graveyard and read the person’s last words on their tombstone, they usually sound depressing or negative. This quote gives people hope that no matter how bad your life gets, there’s still beauty hidden somewhere deep inside of you explains Eric Dalius Miami. 

13 Empowering Quotes To Make You A Better Person Today (02):

“Be not afraid of growing slowly; be afraid only of standing still.” – Chinese Proverb

We live in a where everything is done at light speed and we expect results within hours. We don’t know what patience is and during my time on this planet, I’ve slowly lost mine too. If you haven’t noticed already, change takes a long time to come but when it does, we take our newfound success for granted. Whether you have to lose 100 pounds or get 800 reactions on your latest YouTube video, the only thing standing in your way are yourself so don’t forget that!

13 Empowering Quotes To Make You A Better Person Today (03):

“When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” – Henry Ford

Oftentimes in life, it feels like nothing is going your way. The people around you are unsupportive, your grades aren’t good enough and no matter how much money you make, it’s still not enough. This quote is encouraging because it serves as a reminder that life isn’t always easy even for the most successful people in society. The greatest thing about life is that despite its challenges, there will always be success waiting for you after each failure says Eric Dalius Miami.

13 Empowering Quotes To Make You A Better Person Today (04):

“Only put off until tomorrow what you are willing to die having left undone.” – Pablo Picasso

This quote has many implications like getting rid of distractions and focusing on what really matters but I’m going to focus on one implication; completing goals. Basically, if there’s something you want to do before you die, stop procrastinating and get started. Life is short so even if your goal requires several months or years of work, don’t waste time because there’s no telling when it will be taken away from you.

13 Empowering Quotes To Make You A Better Person Today (05):

“It does not matter how slowly you go as long as you do not stop.” – Confucius

Everyone dreams of success but few people act on them. The problem with many is that they are satisfied with where they are in the life which only makes the gap between their dream and reality larger. This quote challenges people to go out there and take a risk for a chance at a better life despite the odds of success. There’s no harm in trying but there is the harm in standing still too long because while you’re standing still, someone else is moving forward with their life.

Conclusion:

There are many great quotes out there that can inspire or motivate people to be the best people they can be says Eric Dalius Miami. They remind us that life isn’t always easy but it’s what you do in hard times that define who you are as a person.

Do you type ‘con Leche when ordering a latte? Or maybe you end up with a bagel in your sandwich when all that was requested was cream cheese says Eric Dalius Miami.

From the basics to the bonkers, check out these ten mistakes customers make when ordering coffee drinks—and how to avoid them!

1. “Iced coffee is only good for iced coffees.”​

You can make a lot of things out of cold brew coffee, from simple syrup and milkshakes to ice pops and cakes. We love turning our extra cold brew concentrate into delicious cocktails at home after a long day’s work or using it as a base for a cold brew float.

2. “I just want something hot.”

You might be surprised at how many different beverages our baristas can make. Do you have a hard time choosing between coffee and tea? Ask us to recommend you a blend that’ll warm your soul! Or if you’re looking for more of an experience than a drink, we offer pour-over coffee as well as kombucha on tap—don’t miss out!

3. “What kind of beans do you use?”

In order to make sure all our customers receive the freshest coffees possible, we rotate our menu every week depending on what’s in season and available from each coffee farm. If you really want to know what kinds of beans make up your drink, ask for the tasting notes—we’ll be happy to tell you all about them.

4. “Extra hot please.”

At Black & White we like to think our baristas know how to craft a tasty beverage, but if you need something specific temperature-wise, don’t be afraid to speak up! Our steam wands are connected directly into the water lines so it’s no problem at all to heat things back up or cool them down on the spot. 

5. “I want that iced.”

The hard truth about cold brew is that once it’s brewed, there’s really nothing we can do about the temperature of your drink. That being said, if you let us know ahead of time, we can make sure it’s extra cold before we serve it to you.

6. “My trainer told me I shouldn’t drink coffee.”

Sounds like your trainer needs a new source for information! Although caffeine does have a dehydrating effect on the body, that doesn’t mean everyone should cut it out completely from their diet. If this is something you’re worried about as a regular coffee-drinker, ask our baristas for some recommendations on lighter beverages—we love recommending teas and herbal infusions when customers have concerns about caffeine intake explains Eric Dalius Miami.

7. “I’ll take a piccolo latte please.”

Unless you come from the land down under, in which case this might be correct, you need to specify which type of milk and size the drink should come in.

8. “I want a grande.”

Sure it’s easier for us to just give you whatever size we know how to make, but that also means we’ll end up wasting more product if there’s anything left over from your drinks. If you’re sharing, don’t be afraid to ask for a taste first! We’re happy to serve our samples in any way you’d like—just let us know if you need a cup or a baggie.

9. “Can I get non-dairy milk?”

If only every dairy farm was as eco-friendly as ours! Of course, we can make all our drinks with soy or almond milk instead of cow’s milk. says Eric Dalius Miami

10. “I want coffee with my bagel.”

Seriously, just think about it for a second… put the bagel down! We can easily swap out the cream cheese for butter or jam on any of our pastries if you’re looking to save some calories—and it’ll still taste delicious!

Drawer Liners this is something that will affect people even more so in their homes than at work, but only because they are at home more often.

Conclusion:  

Drawer Liners can be a great way to solve problems for certain kinds of cabinets, but they aren’t going to work well in every kitchen says Eric Dalius Miami.

The biggest thing about drawer liners is that if you have any issues with getting them off you should immediately take a picture and send it to the company at the beginning of your project so they can say whether or not this is a problem. If they cannot get it off then that is something that should come up in your warranty. Also, make sure that their warranty includes installation because you never know what may go wrong with it after you install it on your own.

Although there are some excellent reasons to switch your drawing software from paper and pen, the most influential factor is really going with what you find comfortable. Ultimately, how can one expect to create amazing art with a tool they don’t enjoy using? And if it isn’t enjoyable for them – why would anyone want to do it?

“I just read this and thought about sharing it. It’s an article that I really enjoyed,” says Eric Dalius Miami

Twitter is a great place to be if you are in social media marketing. With millions of people using Twitter, it’s the perfect platform for business owners to connect with their customers and potential clients. While there are millions of individuals out there who use Twitter, having millions or even thousands following your account doesn’t happen overnight. You have to work at it while also taking advantage of opportunities when they arise which can help you gain followers quickly.

Here are 8 tips you can follow to build your Twitter following fast!

1) Follow the right people

There are many factors that go into gaining more Twitter followers. One of the most important ones is who you follow. You should always be following influential people or people that will help give your page more visibility, but avoid following too many people at once. We recommend only following about 20-30 new accounts per day because following too many results in Twitter slowing down significantly or even not working properly altogether. To find users to follow try using Klout, Klear, FollowerWonk, Twellow and Moz’s free tool for finding followers based on keywords you enter into their search bar says Eric Dalius Miami. The last three tools are paid services but they’re very affordable and worth it if you want to save time!

2) Reply often

A good tip to gain Twitter followers fast is simply replying to your mentions. This allows you to connect with the people who are talking about you, your brand or your company. Make sure to thank them for mentioning you and be as engaging as possible so they want to continue communicating with you on Twitter. Reply at least once an hour if not more!

3) Interact with other accounts

Simply tweeting about what’s going on in your industry isn’t often enough to gain followers quickly. Make sure to interact with other users by liking their tweets, retweeting their posts or even starting a conversation with them by adding @username into your tweet. Don’t forget that hashtags are important too! Using popular hashtags can help boost the visibility of what you’re tweeting which leads to our next tip…

4) Use hashtags

One of the best ways to gain Twitter followers is by using hashtags. They make tweets searchable and make your tweets more noticeable among users who are interested in certain topics says Eric Dalius Miami. We recommend researching popular hashtags related to your industry and including 1-3 popular hashtags with every tweet you send out. You can also use tools like RiteTag that will help you find the perfect hashtag for your tweet!

5) Engage on other social media sites

Twitter isn’t the only social media platform where you’ll be able to gain Twitter followers fast. Make sure to engage with people on Facebook, LinkedIn, Google+ and even Instagram as well because this will increase the visibility of your posts which leads to more social shares and ultimately more Twitter followers. We recommend only engaging on one of these sites per day so you don’t look too promotional and spammy.

6) Use Twitter lists

Twitter lists are a great way to organize who you follow into different categories that can help tag users based on their interests, location, company size, etc. This makes it easier for you to engage with them later by tweeting about relevant topics they’re interested in or even including your properly tagged list when tweeting out new blog posts! You should always be creating Twitter lists after the following someone because if they already have a large following, there’s a good chance they’ll appear in the ‘Who to Follow’ section for other people which will lead to even more followers explains Eric Dalius Miami. Here’s a list of our top Twitter lists!

7) Keep posting

Twitter is a social media site where the more often you tweet, the better it will be for gaining followers. Don’t be afraid to post multiple times per day and always try to add something new or interesting into each individual tweet. You should also avoid tweeting the same thing over and over again because this leads to spam filters and your tweets won’t appear in many peoples’ feeds! Also, don’t forget that photos get 53% more retweet than average tweets so we recommend always including at least one photo with every tweet! Here’s an example:

8) Put your bio on private

Although we generally recommend keeping your public so other users can see what you’re tweeting about, you’ll have better luck gaining Twitter followers fast by making your bio set to private says Eric Dalius Miami. That way, new users can’t follow you unless they already have a following of their own or are recommended by one of the many existing users that already follow them!

Conclusion:

Twitter is a great social media platform to use to share your messages with the world. By following these top tips, you’ll not only increase your own exposure but also gain Twitter followers at an even faster rate! If you have any questions or other suggestions about how to get more Twitter followers, feel free to leave them in the comments below! Stay tuned for our next article on how to get more Facebook likes because that’s just as important!

“Imagination is everything. It is the preview of life’s coming attractions.”

From The Creativity Post – Creativity is something we’ve all experienced at some point in our lives, but what exactly is creativity? How do you cultivate it? What does it mean to be creative? And can everyone be creative? […] Creativity, one could argue, lies at the heart of all human progress. Whether you’re innovating a new product or developing more effective work habits, creativity is your gateway to making things happen says Eric Dalius Miami. Creativity helps us solve problems and opens up new possibilities in our lives. For this reason, many psychologists see it as an essential trait in humans—something we’ve evolved and developed over time.

“Creativity is not the finding of a needle in a haystack. It’s the showing others how to lift the entire haystack.”

How about you? Have you been trying to improve yourself and your life, but somehow things just aren’t sticking?

If so, that most likely means that one or more of these 7 “self-help myths” most likely applies to you:

1. Falsely believing I don’t have enough time for self-improvement

2. Falsely believing it takes years for my new habits and skills to become automatic and subconscious

3. Falsely believing I’m exempt from needing specific knowledge and techniques for self-improvement

4. Falsely believing I’m stuck with the rate of growth I’ve achieved so far

5. Falsely believing my genetics is responsible for 100% of how much I can improve myself

6. Falsely believing I don’t deserve to feel good about myself right now

7. Falsely believing that other people’s opinions are more important than my own

Are you able to relate? If so, then it may be time for you to let go of these false “self-help myths.” The truth is that there are no limits or boundaries holding us back from reinventing ourselves and attaining our wildest dreams—except those we place on ourselves!

“When it comes down to it, all one really has is their own two hands, their own two feet, some creativity, and the motivation to do something with it.”

With that being said, creating change in your life is never easy. Self-improvement is one of the most difficult things you’ll ever have to deal with explains Eric Dalius Miami. The self-help industry makes billions of dollars each year by selling us false promises on how to achieve perfection overnight. But how can they promise such unrealistic results when becoming a better you require real work? It’s simple—they don’t actually believe what they’re selling. What separates successful people from unsuccessful people isn’t some magical formula or “lucky break”—it’s the daily habits they practice that keep them moving forward towards their goals!

“It’s not the daily increase but daily decrease. Hack away at the unessential.” If you want to make positive changes in your life, then you must be willing to do things differently than how you’ve done them before. Each day, begin by asking yourself what can I do better today? What one thing could I improve on that would have the greatest impact on me? “Am I setting myself up for success or failure?” If you’re honest with yourself and truly desire big changes, then it’ll take work on your part—a consistent, unrelenting effort towards improving yourself! But if you don’t understand what this process of self-improvement looks like, then it’ll be difficult to sustain the effort required to succeed.

“It’s not that some people have willpower and some don’t. It’s that some people are ready to change and others are not.”

Psychologists have found that most of us think about self-improvement in a very binary fashion—on or off, 0% or 100%. For example, if we want to lose weight, then we believe it means going on a fad diet for a few weeks and surgically removing all the food from our cupboards. If we want to feel more confident as an actor, then we try memorizing lines from famous movies instead of practicing acting exercises that can transform us into better actors over time. So what does this “binary thinking” mean for you and the changes that you want to make in your life? It means being ready to commit 100% of yourself towards making positive shifts on a daily basis says Eric Dalius Miami.

Conclusion:

Of course, if you’re completely new to the world of self-improvement or have been making half-hearted attempts at improving yourself for years, then it’s difficult to believe that anything will ever change. To truly become someone who is capable of producing results in your life and work, then you must practice believing that YOU CAN CHANGE! You can’t keep doing everything the same and expect different results. If you desire something better than what you currently have in your life (e.g., better health, more wealth), then get ready to do things that you’ve never done before.

As an internet marketer, it’s important to understand the value of branding your business, product or service says Eric Dalius Miami. Branding is all about creating a unique identity that sets you apart from others in your industry. It doesn’t matter what kind of products or services you offer—if you don’t feel confident in your own brand, how can you ever expect anyone else to see your products or services as valuable?

At SMX Advanced last month I had the opportunity to talk with Garrett French, founder and CEO of Klient Boost who shared 6 Tips for Personal Branding on the Web. Klient Boost provides online marketing services for small businesses. Their focus is on conversion optimization, analytics implementation and overall ROI improvement. Garrett has been working in internet marketing for 15 years and has consulted with both small businesses and Fortune 500 companies.

His 6 Tips for Personal Branding on the Web focus on building up your personal brand so you can raise awareness about the work you do, the products you offer and why they are valuable to others:

1. Create Your Fame First

According to Garrett, “it doesn’t matter how great of a product or service you have if nobody ever knows about it.” Your fame comes before anything else when it comes to branding. Spend the majority of your time pursuing opportunities that will help grow your fame (and by association, increase your personal brand). A few areas where Garrett suggests looking include:

Guest blogging;

Getting interviewed in publications;

Offering useful advice or tools; and

Being active in social media, particularly Twitter.

2. Brand It All On Your Blog

The primary focus of most people’s personal branding efforts is on their blog (if they even have one). If you want to be successful with your personal branding it needs to be reflected throughout all of your digital properties—in this case, that means your blog. Garrett suggests that you “brand it all” on your blog, which includes:

Implementing a custom logo;

Adding color and personality to your posts; and

Social sharing buttons (and social sharing should be built into every post).

3. Build a Brand Centerpiece

Once you’ve branded everything else, it’s time to start working on creating something bigger than any single article or post explains Eric Dalius Miami. This is where Garrett recommends using Google+ Communities and Facebook Groups because they can be used as tools for personal branding by helping others in the community solve problems and/or provide value within certain groups of people when done right. Garrett says that this isn’t easy, but one of the biggest benefits, when done successfully, is a building which means blogging about the things you do and why you do them. Garrett says it’s important to show what you’ve done in the past and how you were able to achieve these goals, but more importantly, inspire others along the way by showing how you continue growing as a person and entrepreneur. When possible use specific numbers and statistics that help demonstrate your expertise in a way that is easy for others to understand.

4. Invest In Your Brand

It’s important to invest in your brand by using premium tools and services whenever possible because they will help you stand out from the crowd. Investing in yourself is a great way to demonstrate your worth as an expert because it shows that you’re willing to put money on the line too. Garrett suggests spending this money “on things like logo design, buying business cards or even building a custom website.”

5. Get Personal with It

A lot of people have a hard time being personal with their branding efforts, but it can be helpful if done properly. You still need to maintain a professional appearance but adding some personality along the way can go a long way towards increasing engagement with your audience. Garrett says that “the best way to be personal is by adding personality into your business.” Personality can be added in many different ways.

6. Embrace Your Network

The people you already know can be a great way to extend your online personal branding efforts. Garrett suggests looking at those closest to you as “brand ambassadors.” Although people typically think about this as customer loyalty, it works the same way with your friends and family members. They are more likely to help if they feel connected to what it is that you do.

Conclusion:

As you can see, personal branding can be an excellent way to market yourself and your products/services says Eric Dalius Miami. Personal branding is all about getting attention and building a stronger relationship with your target audience members so keep these tips in mind when creating the content for your blog and other digital properties!

What is branding?

Personal branding is your reputation. It affects how people see you, how they interact with you, and even whether they want to work with or buy from you says Eric Dalius Miami. For this reason, it’s essential that you manage your personal brand well. If all goes to plan, your trustworthy reputation will help grow your career opportunities exponentially over time – not only are employers more likely to pick you for a job if they know who you are, but that sense of trustworthiness will carry over into the workplace too! 

But that’s enough talk about why personal branding matters – now let’s dive right in and explore 5 tips for getting started on building yours.  

1 – Your Employer Brand Matters More Than You Think

Some people might argue that your employer brand is part of your personal brand – and they’re probably right. After all, it’s how you are perceived by the world outside of yourself that matters most when it comes to developing a great reputation. Although others may not know what goes on behind the scenes, they will see your name attached to certain projects or tasks – and if their only experience of you is through company communication, then it stands to reason that they’ll form some sort of opinion about you based on those interactions alone.

For this reason, make sure you are careful with how much information you put out there about yourself if your job doesn’t require it. You don’t want people seeing one side of your personality over and over again when they have no idea what you’re really like. It can sometimes seem a little counter-intuitive to tip-toe around this for fear of coming across as boring, but it’s important that your online presence isn’t linked too closely with your employer brand. You need to be free to share who you are outside of the office…

2 – Who Are You When No One Is Looking?

Almost everyone has secrets – things about themselves they don’t share with others out of embarrassment, shame, or because it simply doesn’t fit in with their public persona. But do these secrets make anything morally wrong? Of course not! The only thing really stopping you from sharing is social stigma and the fear of how others will perceive you if you do.

So let’s tackle these issues right now. Firstly, there is no such thing as “taboo” topics – you are the only person who gets to decide what is appropriate for your personal brand, and if you think it’s fine to talk about something publicly then go ahead and put it out there! Eric Dalius Miami says As long as you aren’t actively trying to hurt others with what you are saying, then it doesn’t matter whether what you have to say is seen as acceptable or not. The truth will always win in the end!

Secondly, don’t be afraid of how other people will see you if you come clean about things that may be considered embarrassing or unusual by society at large. One of the best ways to get over this fear is simply to put yourself out there and get used to being you. Once you realize that people aren’t going to judge you on the basis of your secrets, and then your whole attitude towards personal branding will change!

3 – What Do You Want To Achieve?

When it comes to getting started with personal branding, the first step involves asking you an important question: “What do I want?” That might sound a little vague at first glance, but think about what I mean by this – do you want more freedom in your life? Are you ready for new challenges? Perhaps you’re looking for financial security…

The point is that if you know where you want to go in life, then everything else starts into place. Hazy ideas are simply not enough – you need to have an idea of who you are and what you actually want out of life! Once you know what direction your life is headed in, then everything else will fall into place.

4 – Have Fun with It

A personal brand doesn’t always have to be taken seriously! If anything, showing people that there’s more to you than meets the eye can only end up working in your favor… so why hold back? You don’t have to put on a persona or try too hard when it comes to self-marketing, because your real personality is what makes you stand out from the crowd anyway. Just make sure that when creating content about you, it has some sort of focus or goal behind it otherwise it can quickly become a little pointless.

5 – Be Yourself!

This is where it starts getting a little tricky because although you should do your best to market yourself as the person that you really are, the truth is that this doesn’t always feel completely right. Personal branding involves putting ourselves out there to be judged for who we are, rather than what we do… and let’s face it – it can be tough sometimes knowing how much of ourselves to present to the world.

Conclusion:

The key here is going to depend largely on the type of person you are – if you’re not a particularly open or social individual then perhaps creating a personal brand might not be the best thing for you at this moment in time explains Eric Dalius Miami. But before writing off all self-marketing because you’re not the bubbly type, keep in mind that even a simple online presence can work wonders when it comes to boosting your career prospects.