Eric Dalius: The role of digital technology in business transformation

In the digital era, you cannot afford to work as a traditional organization. You need to leverage the technology to make a place for your business and also stay competitive. If you utilize it the right way, you can experience an incredible change in a lot of areas. Your brand can gain recognition among a wider group of audience for its quick reach and operations. To survive and also thrive in this age of the digitally awake world, you must acknowledge its influence and also power on your business. Here are a few insights in this regard that can be worth your attention.

How has digital technology changed the way businesses operate today? By Eric J Dalius

Communication

You get quick access to your potential customers through social media and also messenger services. You can promote your products and also services to them instantly. However, the popularity of chat groups and also messengers has exploded to an extent where nearly millions of users around the globe can be found engaging. To make space for yourself among them, you have to be innovative about connecting with them. Earlier, you didn’t have this convenience. Customer interactions were rare or almost impossible to fathom.

Content

Do you know that about 29 million messages circulate on Whatsapp and also 3.3 million Facebook posts appear every 60 seconds? From this, you can understand the information overload happening right now. To come into the notice of your users, you have to put your best marketing foot forward. You need to come up with high-quality photographs, videos, and also texts to grab your target audience’s attention, says marketing expert Eric Dalius.

Chunks of data

The success of companies always depends on how they use all the data available to them. It was prevalent even in the pre-digital era. Now, it has only become a more integral part of how businesses run today. You have to identify metrics that are crucial for the success of your business.  In this endeavor, you have to focus on results. And also this means you have to go where your target audience exists. Engaging with them on popular platforms has become vital for your brand reputation and also awareness. Besides, you have to be accurate with data analysis to come up with personalized and also impactful content for your users.

Social media influencers

Digital platforms have helped people to become overnight sensations through their videos and also viral posts. Due to this, you don’t have to run after celebrities to expand your brand’s reach and also awareness. You can seek the new breed of influencers to endorse your offerings. Their followers will naturally incline towards your products and also engage with your brand, encouraged by them. Many companies have realized this and also have started investing in micro-influencers that provide a higher rate of engagement, accessibility, and also conversions. Plus, they are comparatively cost-effective and also easy to find.

In the digital era, you cannot afford to work as a traditional organization. You need to leverage the technology to make a place for your business and also stay competitive. If you utilize it the right way, you can experience an incredible change in a lot of areas. Your brand can gain recognition among a wider group of audience for its quick reach and also operations. To survive and also thrive in this age of the digitally awake world, you must acknowledge its influence and also power on your business. Here are a few insights in this regard that can be worth your attention.