Eric Dalius Shares Unique and Effective Marketing Tips for Your Growing Business: Balloons as Advertising Tools

Eric Dalius
Eric Dalius

Businesses of all types need various advertising tools to circulate their message. While traditional promotional tools like banners, brochures, and flyers are thriving in the advertising industry, balloons have become a popular choice for attracting attention. If you are looking for an innovative way to share information about your business, marketing big with advertising balloons is a great idea. Balloon dealers offer a wide range of balloons and rental services for rental for commercial purposes.

Eric Daliuson the different types of business advertising balloon –

Regarding the size of businesses, entrepreneurs use different types of promotional balloons for advertising their brands and products. Here are three common types of advertising balloons.

Helium blimps

As the name suggested, helium blimps come in the shape of an airship that floats in the air. They are a great tool for catching eyes by putting them up in the sky. Onlookers from distant places will instantly see the balloons even though the message on the surface is not clear.

Helium hot air balloons

They are similar to toy balloons but in huge sizes. When you organize a convention, exhibition, or trade show, you can put your brand name on these balloons and place them near the event venue. People can see you are serious about your business.

Hot air balloon shape

The whole idea of inflated shape balloons is to represent your brand in the form of a balloon. For example, a ketchup company can put up a balloon with a ketchup bottle shape and the exact color of the product. This one is ideal for promoting a brand image and trademark product.

Advantages of using advertising balloons

According to Eric Dalius, when you identify your target audience, you can utilize the most appropriate tools to attract new potential customers and keep the existing ones. For this, balloons of different sizes can play their parts to accomplish your mission. The key advantage of marketing big with advertising balloons is the ability to keep engaging with interested buyers. Some of them are:

Cheap

Unlike billboards that require payments to advertisers, balloons don’t need extra money for putting the balloon near your business outlets. The balloon option is an economical way to share a message on a big platform. You need to get in touch with an authentic source to avail the best deals. The duration and type of balloons you choose are crucial factors in deciding the amount you need to pay.

Mobility

If you contract an advertising agent to put your message on a giant screen, you may have to spend lots of money to book that spot. At the same time, you cannot move the screen anywhere. Meanwhile, a giant balloon is able to deplete the air and carry it to another location for the next event.

If you have events like trade shows, street fairs, flea markets, or sporting activities coming up, order your custom advertising balloons from an online store.

Build a vibrant brand with these tips from Eric Dalius

Eric Dalius
Eric Dalius

Creating a brand identity is one of the critical challenges faced by entrepreneurs thathelp to build the business on a firm footing. There is no room for making any errors while developing strategies for building a brand identity. Even the slightest error can prove too costly and derail the business, opines Eric Dalius. Therefore, doing the best in creating a brand identity is the only option for entrepreneurs, like a one-way road that they must traverse without making any mistakes. Otherwise, it can prove fatal for the business. The importance of brand identity results from building a brand persona that finds favor with the targeted customers by creating the most impacting first impression that gives reasons for taking more interest and building a long-term relationship with the brand.

To address the concerns of entrepreneurs about the techniques that work well for creating brand identity, here are some tips for an error-free approach.

Brands sell and not products, explainsEric Dalius

The introduction of digital marketing that relies on speedy interactions has considerably shrunken the attention span of customers who can at best afford just 20 seconds to have a prima facie view of the brand that helps to form the first impression. The window is just too small to let them view the excellence of your products. The secret of keeping the leads alive and kicking and gradually driving them towards conversion is to focus on developing a favorable impression or perception that revolves around the brand.  Unless customers have faith in the brand, the quality of your products does not matter to them.

Let customers view you through the brand

You must understand what customers want to view and experience because it’s vital in building a relationship with the brand. However, it is equally important to let them view your personality that prevails upon the business, which dictates your marketing and branding, confirms Eric Dalius. For example, if you belong to the old school of business, it will reflect in your business structure, culture, and operations that will influence customers’ impression about your business. They will view your business accordingly to determine how far it meets their expectations.

The brand aesthetics

Art and copy play a massive role in creating brand aesthetics, integral to the brand identity. Careful choice of design themes and content that align with your business philosophy and operations is critical to generate customer interest in the brand. When customers reach the landing page of your website, provide them enough information about your business to quickly relate and understand how much value it will be for them to interact with the business. You need to assure them of the best user experience by crafty use of the brand aesthetics.

Refine and rebrand

It is usual for marketers to make mistakes during branding, but there is always a second chance to make good for the errors by taking to rebranding. First, it helps to change the perception of customers about your company.

Rebranding is necessary to make brands acquire the contemporary looks to compete with new and emerging brands.

Best ways of humanizing your business, as pioneered by Eric Dalius

The customers are the backbone of a business. If your customers are happy, you can ensure higher returns. By providing your customers with a satisfying experience, you can ensure long-term loyalty. Treating customers like humans and not as robots is significant. They do not get programmed for absorbing corporate offers and marketing messages. They are human beings. When you make them feel that they are recognized and understood, it makes them delighted. By valuing their opinion and giving them a chance to relate to your business, you will increase your credibility.

If you fail to connect with them, you will only lose. People connect, work, engage, inspire and understand each other in multiple ways. It is very different from the marketing arena. Hence, you have to understand this humanizing factor. Try to humanize your business as it has become the necessity of the hour.

Eric Dalius suggests, how about starting with a bottom-up approach?

A humanizing brand is not something you impose from above. When you adopt the bottom-up approach, you give importance to your customer base. Try to encourage your employees as well. They are also an integral part of your business. By way of a full-fledged business initiative, you can draw their attention towards your venture. Try to incorporate practices that accelerate their support and motivation. In this way, you can humanize your company and get much-needed help.

Work on your “about us page.”

The “about us page” works like your identity card. It is a place where potential customers take a look at your venture. If they do not find reliable input, it will affect your company. Hence you have to show that your business has a human side. Try connecting with your clients regularly. Ensure that you are live on the page now and then. By way of videos and pictures, you can make your clients feel that you are a human being and not a profit-seeking merchant.

Share videos and behind-the-scenes clips

When you share pictures and videos related to behind the scenes, people enjoy it. It is because you try to showcase the human side of your venture. By way of social media, you can publicize the picture of the employees who are working hard for your business. It not only develops a robust relationship between you and your workforce but also helps you connect with your target audience. Eric Dalius asserts that the video content must stay relevant and entertaining. Then, you can use it for your purpose by using some new gimmicks.

When you showcase the human aspect of your brand, do not leave out your employees. Include them to motivate your team and get their support for your business. By way of different initiatives and programs, you can fetch their support. Grab their opinion and suggestion in business meetings. When they believe that you value their opinion, they get naturally instigated to work hard. You may also create a page on your website where they can leave their feedback and opinion. It is an effective way used by entrepreneurs of modern days.

Eric Dalius furnishes tips to battle out some business start-up challenges

With the onset of the information era, software has brought the corporate world into its crinkles. Creating a start-up is not a one-day phenomenon. Whether in terms of services or products, setting the groove takes a lot of effort and time. For giving your thought the much-needed boost, you have to access the challenges of the market. Researching the market scenario for its trend is vital. Leaping your first start-up is a daring activity. Although you get confronted with these challenges, you must develop strategies for coping up with them.

Eric Dalius suggests the best ways of dealing with these business challenges

Irrespective of the size of your venture, you have to pay attention to your resources. From the finances to the employees to the customer, every facet requires attention. Researching these avenues will help you deal with the hurdles.

•    Gap in the industry: Since you are an integral part of the market, spotting the gap is the biggest challenge that you may face. You have to find out ways to differentiate yourself from the competition. What makes you better than the rest needs detailed analysis. Second, you have to develop your marketing ability and customer experience. Trying to spot the gap will help you find the right people to draw your venture towards success.

•    Problem of limited resources: Start-up ventures often face a crisis of funds. For this, you have to look into the public financial institutions and research their terms and conditions. Furthermore, trying to find affordable applications and software requires a well-organized team who can deal with marketing, product development, security issues, and the like. In addition, you may often face the problem of procuring expenses and networking. For this, you require employees who understand your vision and aim and thereby work towards it.

•    Finding investors: When you are starting a business, finding investors becomes a problem. It is because of your visibility and credibility factors. You have to bootstrap the company, in the long run, to prove your concept and trustworthiness in the marketplace. Try to secure a viable customer base so that you can approach your investors with confidence.

•    Do not follow every piece of advice: When you launch a start-up, you may find different advice following you. From family to friends to community individuals, everybody will give you scattered opinions. However, you must have a constructive approach and filter the opinion according to your requirement. According to Eric Dalius, an entrepreneurial journey is all about your choice of the best advice. Then, when you make a reasonable decision, you find the desirable outcome. 

•    The power of a team: Ensure that the teams of every department get filled with individuals who have potential. You may not require the best of the individuals, but you need the right people for the job. Therefore, when taking the interview, give close attention to their personality and sense of professionalism.

When trying to develop your business, you require successful ideas. By following the footsteps of leading entrepreneurs, you can drag your business towards improvement. Remember that the start-up stage is overwhelming. Multiple things work together. From emotions to finances to ideas, you have to deal with a lot of things. Hence, you must have a clear perspective and vision.

How to handle online reviews to maintain your business reputation – Eric Dalius shares his experience

Online reviews can have a far-reaching impact on businesses. The opinion and views of customers about the various aspects of business can make or break the business. Potential buyers refer to online reviews to gather information about the product from the customer’s perspective, which is the most unbiased view based on real-life experience. They use the information to decide whether to buy the product or hire the services. The product or service reviews have an overall impact on the business performance because they can affect search rankings as Google rates your company based on customer feedback. Google attaches so much importance to online reviews that the search results now display reviews across the web. 

According to Eric Dalius, online reviews are critical in building business reputation, and since it influences buying decisions, no business should take it lightly. Instead, they must develop strategies to encourage customers to share their experiences. In addition, there must be some system to display the comments prominently, whether it is for or against the company. Taking an unbiased approach in displaying comments and reviews is now part of any company culture that respects customers’ views and uses them constructively for business betterment.

To create a good reputation for your business, follow the advice given below.

Solidly back your product or service, advises Eric Dalius

Taking negative reviews in the stride and appropriately addressing them should be a part of any good review strategy. It shows your willingness to accept criticism with an open mind and use the feedback to make the necessary improvement. When customers say something negative about your product or service, take it seriously by considering the merit of the review and demonstrate your willingness to correct the things by pursuing the cause and driving it towards a meaningful conclusion.

Create a strategy

When developing a review strategy, you must first consider the customers to share their experience after using the product or service. Have a system in place to request customers to provide their views. For example, you can send them an email requesting for review or call them up or ask them for feedback during physical interaction. You must also decide how and where to display the reviews.  Choose customers carefully to ensure that they provide honest feedback.

Act on the reviews

Since reviews point to the reputation of your business, you must constantly monitor reviews and keep responding to the ones that are important or have some substance and follow up your commitment to close the issue to the satisfaction of the customer. While you must acknowledge good comments by thanking customers, you can group similar negative comments and create an action plan for responding to them on time, advises Eric Dalius.  You must show your good intention of learning from the mistakes and take your customers along with you while resolving the issues, thereby earning more trust that can turn them loyal.

Paying more attention to bad reviews by considering their worth goes a long way in establishing your business on a solid foundation as customers trust it more.

Some pointers from Eric Dalius for better customer retention strategies

With the advent of technology, competition in all the fields of the industry has soared. Keeping up with the competition is the recent demand if you want to take your business to another level. Consumers get lured by many attractive advertisements of various companies claiming that their products and services are better than others in the market.

Sometimes, if you do not have exciting strategies for consumer retention, the customers will indeed switch on from your product and services to others. The hardest part in a business is to convince a customer to buy your product, and once you have done that, you need to “pat your back” for having succeeded in the most challenging part. Now you have to think about what interesting offers you can provide to your customers to keep them loyal to your company.

Eric Dalius briefs about customer retention policies

Customer retention is your organization’s proficiency in maintaining the customers and convincing them to buy a product repeatedly. Therefore, a company’s motive should be limited to customer acquisition and focus on retaining the customers.

Repeat customers buy more

You must have noticed that they will likely purchase it again once a customer buys your product out of curiosity. These customers are the ones who can spend more on your products.

Loyalty

You should know that they will surely recommend your brand to their peers once they purchase something from your company. It is because they are happy with your products and services, and they want their loved ones to enjoy your benefits too.

Ways to retain your customers

Strategies for retaining your customers revolve around the goals of your business. Therefore, if you are aware of your business’s goals and objectives, you will surely build a perfect strategy for customer retention. Some of the methods for retaining customers are –

Amazing prizes

Have you ever got a surprise discount on any product? If yes, then how did you feel? You must have felt great, and in the same way, if your customers are going to get surprise gifts with frequently purchased items or extra discounts, they are also surely going to become delighted. You can also communicate a message to your loyal customers telling them why you have chosen them for extra discount and make sure also to make them conscious that you have selected them for being loyal to your company.

Another way of showing appreciation is by sending them some gifts or cards on special occasions, says Eric Dalius. It will not only help you to retain the existing customers but will also help you to attract new customers.

Always inform your customers

Make sure to always notify your customers about your new products, current coalitions, and so on. Make them aware beforehand about the discount that you are soon going to conduct. You can help them to stay up-to-date by either emailing them or dropping a text on their number.

You and your organization should always focus on keeping existing customers by repeatedly encouraging them to buy your products. However, it would help if you used varied tactics to ensure that your customers stay devoted to your label.

Eric Dalius speaks about the ways of improving customer retention

To ensure the better longevity of your business, you must focus on customer retention with a bit more seriousness than adding new customers. Having a solid base of loyal customers is the elixir of business. Not paying attention to customer retention will keep you on the tenterhooks as you ride the roller coaster while trying to acquire new customers, explains Eric Dalius.

Giving too much effort and attention to new customer acquisition will distract you from the core business activities and slow down the momentum. Moreover, the money spent on getting new customers is 5 times more than what you would spend on retaining customers. Customer retention is another name for brand loyalty, and we will now discuss how to improve this most crucial aspect of a business.

Find the reasons for losing customers, says Eric Dalius

Before you create any plan for customer retention, first look at the customer retention rate. If you regularly lose customers, it is a reason for worry, and if the trend continues, you should first try to understand the cause for customers leaving you. Then, on knowing the reasons, you can devise a plan to overcome the lacunae in dealing with customers and work to improve customer experience.

One way to know why customers desert you is to ask for their feedback to understand their complaints. Work to address these to improve customer satisfaction and bring them back to your business while encouraging repetitive purchases.  

Be a good listener

Inviting customers to speak out their minds would mean that you are ready to listen to everything they have to say and duly acknowledge it.  Never be in denial mode when going through the feedback. Negative customer feedback and criticism can be hard to deal with, but learning to handle it with care will help improve customer experience that reflects better business performance, believes Eric Dalius. Consider the feedback as a performance indicator and work towards its improvement. Having an arrangement for displaying a survey soon upon canceling an account is a standard method for collecting customer feedback. The timing of the survey encourages honest feedback as the customer’s experience and emotions will genuinely reflect in the comments.

Improve customer experience

Customer retention rate is a derivative of customer experience that encourages repeat purchases. Poor customer relationships and poor treatment are the primary reasons for customers dissociating from the business.

Customer experience betterment based on customer feedback or survey is already covered. The other way to improve customer experience is to work on some specific areas of your business that will help meet customer expectations better and lead to a more pleasing customer experience.

Look at the customer onboarding process that must include proper guidance and training about using your product effectively.  Suppose you have a robust onboarding process that inducts customers with the assurance of the most comfortable experience and demonstrates it during the subsequent interactions. In that case, there are high chances of these customers turning loyal.

In addition, focusing on a positive customer experience and customer services should pay rich dividends in customer loyalty.

Some remarkable suggestions by Eric Dalius to cut business expenses

When you run a venture, expenses might become draining. Controlling them becomes a challenge. If you feel that cutting down on your business expenditureis becoming a problem, you require expert advice and guidelines. The 2021 marketplace brings with it a lot of challenges as well as opportunities. You have to draw your attention towards the positive aspect and deal with your financial requirements. From the equipment cost to the HR to the marketing, everything requires cash. Hence, some tips will help you slash spending and improve your profit margin.

Dealing with overhead costs requires Eric Dalius expertise

Whether it is water supply, electric bills, rent, and the like, regular tariffs are vital. It will give you a better understanding of your energy consumption and the ways you may reduce it. Energy usage is a fundamental aspect of overhead costs. Hence, you may take the help of a few tactics for cutting down on your energy use. For example, you may encourage mindful behavior like turning off the computer system after use, switching off the lights and fans when you empty the room, etc. You may use programmable and smart thermostats to minimize your energy consumption as well.

You may also go paperless and save some money. Why waste money on paper when you have the computer in front of you? Using the intelligent device to take care of your documental requirements will do the job. Employ flexible or remote working so that you give a boost to your employees. When they work from the comfort zone of their house, they make efforts to boost your venture. In the case of start-ups, using space wisely is vital. You may cut down on your cost by smartly using the available space, as suggested by Eric Dalius

The best way of cutting down on equipment cost

Equipment and machines are the backbones of modern industry. For small and medium enterprises, purchasing second-hand products is an option. It will not only take care of your equipment requirement but also save some money. Hence, whenever you hit the market for purchasing business commodities, do not go for luxury items. Instead, use second-hand things like furniture, storage, vehicles, phones, and machines.

Try to access your software requirement. Try to cut down on your nonessential software not to have to pay high subscription fees. Thus, whether you go for a phone plan, email marketing, advertising space, and the like, ensure that you pay for the service and nothing else.

Effective ways of going about the marketing process

Every business has a unique marketing strategy. Whether offline or online, you have to encourage the best medium to reach your target audience. For example, you may prioritize social media so that you can cut your costs.

You may also encourage email marketing and social advertising for your business. When dealing with costs, you must hire freelancers or contractors. These individuals will do their job on a need basis. Since it is contractual, you do not have to deal with perks, expenses, and equipment. You may hire bright individuals who do not have much experience. Here you will save a lot of money and boost your sales because they have fresh ideas.