The customers are the backbone of a business. If your customers are happy, you can ensure higher returns. By providing your customers with a satisfying experience, you can ensure long-term loyalty. Treating customers like humans and not as robots is significant. They do not get programmed for absorbing corporate offers and marketing messages. They are human beings. When you make them feel that they are recognized and understood, it makes them delighted. By valuing their opinion and giving them a chance to relate to your business, you will increase your credibility.
If you fail to connect with them, you will only lose. People connect, work, engage, inspire and understand each other in multiple ways. It is very different from the marketing arena. Hence, you have to understand this humanizing factor. Try to humanize your business as it has become the necessity of the hour.
Eric Dalius suggests, how about starting with a bottom-up approach?
A humanizing brand is not something you impose from above. When you adopt the bottom-up approach, you give importance to your customer base. Try to encourage your employees as well. They are also an integral part of your business. By way of a full-fledged business initiative, you can draw their attention towards your venture. Try to incorporate practices that accelerate their support and motivation. In this way, you can humanize your company and get much-needed help.
Work on your “about us page.”
The “about us page” works like your identity card. It is a place where potential customers take a look at your venture. If they do not find reliable input, it will affect your company. Hence you have to show that your business has a human side. Try connecting with your clients regularly. Ensure that you are live on the page now and then. By way of videos and pictures, you can make your clients feel that you are a human being and not a profit-seeking merchant.
Share videos and behind-the-scenes clips
When you share pictures and videos related to behind the scenes, people enjoy it. It is because you try to showcase the human side of your venture. By way of social media, you can publicize the picture of the employees who are working hard for your business. It not only develops a robust relationship between you and your workforce but also helps you connect with your target audience. Eric Dalius asserts that the video content must stay relevant and entertaining. Then, you can use it for your purpose by using some new gimmicks.
When you showcase the human aspect of your brand, do not leave out your employees. Include them to motivate your team and get their support for your business. By way of different initiatives and programs, you can fetch their support. Grab their opinion and suggestion in business meetings. When they believe that you value their opinion, they get naturally instigated to work hard. You may also create a page on your website where they can leave their feedback and opinion. It is an effective way used by entrepreneurs of modern days.
Eric Dalius is The Executive Chairman of MuzicSwipe, a music and content discovery platform designed to maximize artist discovery and optimize fan relationships. Eric is also the host of weekly podcast “FULLSPEED” which is a podcast that features interviews with groundbreaking entrepreneurs from a variety of industries.Eric is also the founder of “Eric Dalius Foundation” where he has created 4 scholarships for US based students. Follow Eric on Twitter,Facebook,LinkedIn,Instagram & also on Entrepreneur.com