Build a vibrant brand with these tips from Eric Dalius

Eric Dalius
Eric Dalius

Creating a brand identity is one of the critical challenges faced by entrepreneurs thathelp to build the business on a firm footing. There is no room for making any errors while developing strategies for building a brand identity. Even the slightest error can prove too costly and derail the business, opines Eric Dalius. Therefore, doing the best in creating a brand identity is the only option for entrepreneurs, like a one-way road that they must traverse without making any mistakes. Otherwise, it can prove fatal for the business. The importance of brand identity results from building a brand persona that finds favor with the targeted customers by creating the most impacting first impression that gives reasons for taking more interest and building a long-term relationship with the brand.

To address the concerns of entrepreneurs about the techniques that work well for creating brand identity, here are some tips for an error-free approach.

Brands sell and not products, explainsEric Dalius

The introduction of digital marketing that relies on speedy interactions has considerably shrunken the attention span of customers who can at best afford just 20 seconds to have a prima facie view of the brand that helps to form the first impression. The window is just too small to let them view the excellence of your products. The secret of keeping the leads alive and kicking and gradually driving them towards conversion is to focus on developing a favorable impression or perception that revolves around the brand.  Unless customers have faith in the brand, the quality of your products does not matter to them.

Let customers view you through the brand

You must understand what customers want to view and experience because it’s vital in building a relationship with the brand. However, it is equally important to let them view your personality that prevails upon the business, which dictates your marketing and branding, confirms Eric Dalius. For example, if you belong to the old school of business, it will reflect in your business structure, culture, and operations that will influence customers’ impression about your business. They will view your business accordingly to determine how far it meets their expectations.

The brand aesthetics

Art and copy play a massive role in creating brand aesthetics, integral to the brand identity. Careful choice of design themes and content that align with your business philosophy and operations is critical to generate customer interest in the brand. When customers reach the landing page of your website, provide them enough information about your business to quickly relate and understand how much value it will be for them to interact with the business. You need to assure them of the best user experience by crafty use of the brand aesthetics.

Refine and rebrand

It is usual for marketers to make mistakes during branding, but there is always a second chance to make good for the errors by taking to rebranding. First, it helps to change the perception of customers about your company.

Rebranding is necessary to make brands acquire the contemporary looks to compete with new and emerging brands.

Enter into strategic partnerships for rapid business growth by following the advice of Eric Dalius

Eric Dalius Networth
Eric Dalius Networth

Entrepreneurs hardly have the time to savor their success on seeing the startup gain traction. Soon after the initial accomplishment, they must get ready to grow the business manifold and fast because it is the only way for survival. Trying to do it all on your own might seem like an uphill task with high chances of failure. Instead, taking the shortcut of entering into strategic partnerships can pave the way for explosive growth that stimulates the new business, clarifies Eric Dalius.

Not about money at all

Finding a strategic partner for business growth consists of finding the right fit by looking beyond the money-making goals, creating tension between the partners. One might be taking the upper hand that proves detrimental for availing new opportunities in the long run. Therefore, it is vital to ensure that the partnership thrives on authenticity by avoiding conflict of interest.

Look for opportunities, says Eric Dalius

Partnerships are all about the mutual opportunity to share the market and the intellectual property right and not just about hard numbers. The partnership might not look good on paper, but the alliance happens because it creates a win-win situation for both concerning opportunities of growing their business.  Strategic partnerships help take off some of the workloads that can give startups the desired flexibility to explore the growth opportunities without incurring the opportunity costs for the individual business.

Here are some ways of making strategic partnerships work.

Look beyond the obvious

A partnership thrives on solid strategy and is brought to life by being imaginative. Look beyond the scope of evident partnerships because thinking outside the box has been the mainstay of successful partnerships. Since both partners are on the lookout for opportunities, the nature of businesses does not matter as long as they share some common goals like targeting the same client demographics. Eric Dalius cites a typical example is the partnership between BMW and Louis Vuitton that targets elite clients.

Engage the team

Although the CEOs of the companies head the project of strategic partnerships, it is crucial to involve the teams from both sides for seamless integration and execution of the vision. Although the company leaders are the moving force behind the partnership, the success depends on engaging the teams. The team members can be a part of the negotiation process, and by knowing the different players and their roles, the process of integration gathers momentum.

Stay true to the team and the product

To explore mutual opportunity through strategic partnership, keep away from making money from the deal as it will skew the relationship.Instead, define the value each partner brings to the table to create a win-win situation for the alliance and structure the deal accordingly. If anything contradicts the brand value, company values, or products, drop the deal there and then.

If a strategic partnership does not work, accept the failure by taking a realistic view of the situation instead of reacting emotionally. Do not attempt a face-saving trick by creating false narratives or playing the blame game. Instead, learn from the mistakes and move ahead to look for some better partner that might be waiting for you.

Eric Dalius explains the role of CRM in ensuring business growth

Eric Dalius Bitcoing
Eric Dalius Bitcoing

It is unthinkable to plan for business growth without using some CRM or Customer Relationship Management system that helps to keep a close tab on each customer. As a result, more and more companies are using some CRM that are available in various modules to suit all sizes of businesses. As a result, the global market size of the marketing tool is likely to touch $43.5 billion by 2024.

Since knowing your customer inside out helps create suitable engagement strategies, the CRM becomes the most sought-after tool. It makes the task of recording all data about customer experience and customer satisfaction much easy, explains Eric Dalius, a veteran marketer with a track record of enviable success.  The software is a warehouse for all customer data that acts as the central place for gathering all kinds of insights about customer behavior that point to its relationship with the company. 

Why CRM has become indispensable for businesses will become clear ongoing through this article.

Grow your business around your customers, says Eric Dalius

The biggest impediment to rapid business growth is losing valuable leads through the cracks that result from friction generated during the growth phase, which is only natural for all businesses.  To eliminate the friction, you must use some CRM because it considers the customer experience and customer profiles as these elements remain embedded within.

The CRM keeps recording all your activities around your customers. The customization options of CRM allow you to create business architecture in the way you would like to present it to the audience and your customer. The CRM consists of many native tools and integrations that facilitate aligning all work related to marketing, sales, and service teams so that it becomes easy to center your business goals collectively and daily interactions with customers. 

Keeping the Marketing, sales, and service teams aligned

Proper alignment of cross-functional teams is critical for business success. To streamline the buyer’s journey, you can rely on the powers of CRM that perfectly align marketing and sales. Easy data sharing and customer information between the internal teams allow the teams to work as a cohesive unit. It provides a seamless and end-to-end customer experience that helps generate customer loyalty for the brand and retain customers, explains Eric Dalius.

Accessible data syncing and sharing

CRMs have made the arduous task of data syncing and data sharing a breeze. Every interaction that happens with customers, potential or existing, whether it is a phone call or sending a promotional email, everything remains recorded within the CRM database.  The continuous process of data syncing keeps all data updated, and anyone can track the history of interactions with customers while focusing on the minute details.  The records accurately portray the interactions that happen with customers and all members of the teams can access the data freely that keep the teams onboard all the time.

You can use CRMs to create workflows that complete and organize marketing, sales, and service processes that save time. You can even create your daily task list and use the CRM for simplifying customer interactions. In addition, the reports generated from CRM helps in speedy and better decision making.

How to handle online reviews to maintain your business reputation – Eric Dalius shares his experience

Online reviews can have a far-reaching impact on businesses. The opinion and views of customers about the various aspects of business can make or break the business. Potential buyers refer to online reviews to gather information about the product from the customer’s perspective, which is the most unbiased view based on real-life experience. They use the information to decide whether to buy the product or hire the services. The product or service reviews have an overall impact on the business performance because they can affect search rankings as Google rates your company based on customer feedback. Google attaches so much importance to online reviews that the search results now display reviews across the web. 

According to Eric Dalius, online reviews are critical in building business reputation, and since it influences buying decisions, no business should take it lightly. Instead, they must develop strategies to encourage customers to share their experiences. In addition, there must be some system to display the comments prominently, whether it is for or against the company. Taking an unbiased approach in displaying comments and reviews is now part of any company culture that respects customers’ views and uses them constructively for business betterment.

To create a good reputation for your business, follow the advice given below.

Solidly back your product or service, advises Eric Dalius

Taking negative reviews in the stride and appropriately addressing them should be a part of any good review strategy. It shows your willingness to accept criticism with an open mind and use the feedback to make the necessary improvement. When customers say something negative about your product or service, take it seriously by considering the merit of the review and demonstrate your willingness to correct the things by pursuing the cause and driving it towards a meaningful conclusion.

Create a strategy

When developing a review strategy, you must first consider the customers to share their experience after using the product or service. Have a system in place to request customers to provide their views. For example, you can send them an email requesting for review or call them up or ask them for feedback during physical interaction. You must also decide how and where to display the reviews.  Choose customers carefully to ensure that they provide honest feedback.

Act on the reviews

Since reviews point to the reputation of your business, you must constantly monitor reviews and keep responding to the ones that are important or have some substance and follow up your commitment to close the issue to the satisfaction of the customer. While you must acknowledge good comments by thanking customers, you can group similar negative comments and create an action plan for responding to them on time, advises Eric Dalius.  You must show your good intention of learning from the mistakes and take your customers along with you while resolving the issues, thereby earning more trust that can turn them loyal.

Paying more attention to bad reviews by considering their worth goes a long way in establishing your business on a solid foundation as customers trust it more.

Some pointers from Eric Dalius for better customer retention strategies

With the advent of technology, competition in all the fields of the industry has soared. Keeping up with the competition is the recent demand if you want to take your business to another level. Consumers get lured by many attractive advertisements of various companies claiming that their products and services are better than others in the market.

Sometimes, if you do not have exciting strategies for consumer retention, the customers will indeed switch on from your product and services to others. The hardest part in a business is to convince a customer to buy your product, and once you have done that, you need to “pat your back” for having succeeded in the most challenging part. Now you have to think about what interesting offers you can provide to your customers to keep them loyal to your company.

Eric Dalius briefs about customer retention policies

Customer retention is your organization’s proficiency in maintaining the customers and convincing them to buy a product repeatedly. Therefore, a company’s motive should be limited to customer acquisition and focus on retaining the customers.

Repeat customers buy more

You must have noticed that they will likely purchase it again once a customer buys your product out of curiosity. These customers are the ones who can spend more on your products.

Loyalty

You should know that they will surely recommend your brand to their peers once they purchase something from your company. It is because they are happy with your products and services, and they want their loved ones to enjoy your benefits too.

Ways to retain your customers

Strategies for retaining your customers revolve around the goals of your business. Therefore, if you are aware of your business’s goals and objectives, you will surely build a perfect strategy for customer retention. Some of the methods for retaining customers are –

Amazing prizes

Have you ever got a surprise discount on any product? If yes, then how did you feel? You must have felt great, and in the same way, if your customers are going to get surprise gifts with frequently purchased items or extra discounts, they are also surely going to become delighted. You can also communicate a message to your loyal customers telling them why you have chosen them for extra discount and make sure also to make them conscious that you have selected them for being loyal to your company.

Another way of showing appreciation is by sending them some gifts or cards on special occasions, says Eric Dalius. It will not only help you to retain the existing customers but will also help you to attract new customers.

Always inform your customers

Make sure to always notify your customers about your new products, current coalitions, and so on. Make them aware beforehand about the discount that you are soon going to conduct. You can help them to stay up-to-date by either emailing them or dropping a text on their number.

You and your organization should always focus on keeping existing customers by repeatedly encouraging them to buy your products. However, it would help if you used varied tactics to ensure that your customers stay devoted to your label.