Eric Dalius explains the role of CRM in ensuring business growth

It is unthinkable to plan for business growth without using some CRM or Customer Relationship Management system that helps to keep a close tab on each customer. As a result, more and more companies are using some CRM that are available in various modules to suit all sizes of businesses. As a result, the global market size of the marketing tool is likely to touch $43.5 billion by 2024.

Since knowing your customer inside out helps create suitable engagement strategies, the CRM becomes the most sought-after tool. It makes the task of recording all data about customer experience and customer satisfaction much easy, explains Eric Dalius, a veteran marketer with a track record of enviable success.  The software is a warehouse for all customer data that acts as the central place for gathering all kinds of insights about customer behavior that point to its relationship with the company. 

Why CRM has become indispensable for businesses will become clear ongoing through this article.

Grow your business around your customers, says Eric Dalius

The biggest impediment to rapid business growth is losing valuable leads through the cracks that result from friction generated during the growth phase, which is only natural for all businesses.  To eliminate the friction, you must use some CRM because it considers the customer experience and customer profiles as these elements remain embedded within.

The CRM keeps recording all your activities around your customers. The customization options of CRM allow you to create business architecture in the way you would like to present it to the audience and your customer. The CRM consists of many native tools and integrations that facilitate aligning all work related to marketing, sales, and service teams so that it becomes easy to center your business goals collectively and daily interactions with customers. 

Keeping the Marketing, sales, and service teams aligned

Proper alignment of cross-functional teams is critical for business success. To streamline the buyer’s journey, you can rely on the powers of CRM that perfectly align marketing and sales. Easy data sharing and customer information between the internal teams allow the teams to work as a cohesive unit. It provides a seamless and end-to-end customer experience that helps generate customer loyalty for the brand and retain customers, explains Eric Dalius.

Accessible data syncing and sharing

CRMs have made the arduous task of data syncing and data sharing a breeze. Every interaction that happens with customers, potential or existing, whether it is a phone call or sending a promotional email, everything remains recorded within the CRM database.  The continuous process of data syncing keeps all data updated, and anyone can track the history of interactions with customers while focusing on the minute details.  The records accurately portray the interactions that happen with customers and all members of the teams can access the data freely that keep the teams onboard all the time.

You can use CRMs to create workflows that complete and organize marketing, sales, and service processes that save time. You can even create your daily task list and use the CRM for simplifying customer interactions. In addition, the reports generated from CRM helps in speedy and better decision making.