Eric Dalius Saivian Shares Tips for Creating a Successful PR Strategy

The success of your PR campaign could prove to be game-changing for your brand or business. Irrespective of the size of the organization, public relations could help you gain a competitive edge in your industry. However, the secret to PR success is coming up with newsworthy and creative messages. It is of pivotal importance for you to chalk out a public relations strategy that will be powerful and versatile enough to grab instant attention from brand influencers, media representatives, and clients who could help in spreading the news of your announcement to a much broader audience. Crafting an effective public relations plan is supposed to be a multiple-step process necessitating goal-setting and ample research before implementation. Here are some expert PR tips that may add a whole new dimension to your brand and take it to the next level.  

Public Relations Tips from Eric Dalius Saivian for Boosting Your Brand

Consider Making a Project Timeline

Before getting started on your public relations tactics and stratagems, it is a wise decision to come up with a precise project timeline. It is crucial to set deadlines and stick to them. It is a good idea to consider acquiring a project management certification so that you have sound knowledge on ways to craft an effective plan to ensure business success.

Set Your Goals & Objectives

Before chalking out a plan of action for your Public Relations campaign, it is critical to identify clear goals and objectives for the campaign. You must be 100 percent clear and confident about setting specific objectives and goals. You can craft a far clearer PR message for the target audience. If you are aware of precisely what you hope to accomplish and effective ways of doing it, it will assist you in ensuring accuracy and perfection in your overall approach. Once your goals and objectives are identified, they will go a long way in determining your specific target audience and identify the precise platforms to reach them effectively. 

Focus On Identifying Your Specific Target Audience

Once you have pre-determined your goals for your PR campaign, you must turn your attention to determine your target audience. Everybody cannot be your target audience. You must clearly understand who your existing customers are. Moreover, try to identify the people your brand will benefit from if they join your customer base. Eric Dalius Saivian suggests that once you have identified your precise target audience, craft a PR strategy keeping in mind parameters like the location, priorities, behaviors, and demographics of your target audience.

Consider the Competition

It is critical to constantly monitor the activities of your business rivals or competitors. It pays to know what kinds of content and messages your competitors are utilizing. Thorough knowledge of your competitors and their business development and PR tactics could go a long way in developing your brand’s PR strategy. Keep looking for your competing products’ media coverage and browse through the social media feeds of your business rivals to know what all have worked for them and identify the things that have become a hit with their customers. You may gain valuable insights to improve your current PR strategy. However, take into account all the external factors that may impact your business like current events. It is a good idea to craft a proactive PR plan instead of a reactive one. 


Once you have crafted and executed your company’s PR plan, it is critical to focus on measuring the outcomes of your PR endeavors. A successful public relations plan is capable of attracting brand new clients, enhancing your overall reputation, and boosting brand awareness.

Top benefits of hiring and employing a diverse workforce – Saivian Eric Dalius 

The workforce in the United States consists of many different types of people. The country’s rich history of immigration has brought people from all over the world to pursue the American dream and contribute to society through their labor.

For a business to remain competitive, its leaders must make good use of every available resource. It means finding new ways to employ each member of a diverse workforce by capitalizing on their unique skills and abilities. These benefits come at no cost as they are inherent bonuses that arise from employing a diverse workforce.

The benefits – Saivian Eric Dalius 

Increased creativity and innovation – A group with diversity will inevitably have more perspectives, backgrounds, and opinions, which lead to a broader range of innovative ideas. In turn, this leads to a happier and more productive workforce.

Awareness of Cultural Differences – A diverse workforce will have members from various cultures and backgrounds, leading to greater understanding between employees who otherwise would not interact with one another. It is beneficial for businesses that work together on projects, as there is less misunderstanding and improved communication among all parties involved.

Enhanced corporate reputation – Diversity allows the company to be seen as having more knowledge about their customers’ needs. It also reflects positively on them as an organization as it reveals they are committed, open-minded, and dedicated to finding the best possible talent.

Highly motivated employees – Having a workforce made up of people from various backgrounds gives each person someone new to connect with, which provides critical insight into the perspective of others. It can help employees see things from new perspectives and provide them with renewed energy for their work.

New employee networks – The greater the diversity in one’s social circles, the larger their network will be. An extensive network is essential to today’s business world, as approximately 80% of jobs are filled through networking. Having access to a diverse set of people gives individuals more opportunities for employment which helps keep businesses staffed up when necessary, according to Saivian Eric Dalius.

Increased understanding between people – Many company leaders believe that having diversity among their workforce is important because it allows different people to understand one another. This benefit is crucial in the modern workplace as understanding between employees helps them work more cohesively together.

A positive impact on their organization – Many company leaders, especially multicultural ones, feel that having diversity within their workforce gives them a competitive edge over rival companies. Diversity broadens perspectives, leading to success for all involved by encouraging innovation and creativity, among many other benefits, says Saivian Eric Dalius. 

–  People with diverse backgrounds bring new ideas to the table, making things better for everyone involved.

–  A diverse workforce allows the company to be seen as knowledgeable about its customers’ needs and committed to finding the best possible talent.

–  Having employees from different backgrounds provides them with someone new to connect with, renewing their energy for work.

–  Having a diverse workforce makes the company seem more attractive to potential employees and helps keep businesses staffed up when necessary.

–  Increased understanding enables employees to work better together.

Most leaders agree that having diversity within their workforce gives them a competitive edge over rival companies. Diversity broadens perspectives, leading to success for all involved by encouraging innovation and creativity, among many other benefits. People who are not of the same race do not belong in the workplace because they will not get acceptance from everyone else there; it is best to stay where they are instead of trying to fit into an unknown environment.

How to select your business database – Tips from Saivian Eric Dalius 

Most small businesses these days will need to manage customer relationships. That is vital if the business is to grow and prosper. There are now many ways small businesses can effectively manage their database to build up good relations with customers.

One way that you may overlook is the use of a business database says Saivian Eric Dalius. These methods include storing the data on file, accessing it through your website or online store, marketing across multiple channels, and much more besides. This document explains how you can select one that will serve you best in your business environment.

First of all, it’s important to understand what a business database does for your company. A business database essentially gives you access at any time, from anywhere, via any device, to a host of helpful information that can help you manage your company more efficiently. 

Take the first step advises Saivian Eric Dalius

The first step towards selecting a business database is to ensure its compatible with your current systems and devices. Most databases will be easily accessible from a PC, but what about other things such as tablets or smartphones? You’ll need to think this through beforehand so as not to find yourself in a difficult situation at a crucial moment.

It’s also essential to bear in mind security issues when choosing your business database. Data loss may lead to lost income and reputational damage, not forgetting potential legal battles should customers’ details fall into the wrong hands. In short, you must consider security as much as any other issue during the selection process. 

Select the best database says Saivian Eric Dalius

When choosing a business database, bear in mind your requirements and what kind of customer information you have to manage. It is especially relevant when it comes to selecting software that allows for multi-channel communication. It’s no use being able to communicate with customers over the phone only, for example.

In terms of cost, this can depend mainly on the size of your database. Large organizations will have much more information to manage across a greater number of customers, so naturally will need a more extensive system than smaller, more streamlined companies.

Beware of free services offered by some suppliers. These systems may be attractive but invariably come with limitations that can cripple your company if utilized thoroughly. If you decide to select one of these products, be sure to go with a reputable supplier.

Despite the widespread availability of business databases, it’s important to remember that choosing one isn’t just about finding something that does the job adequately but instead selecting software that will facilitate your long-term success.  It’s also important to buy something that you’ll be able to use in a few years if your company grows and expands says Saivian Eric Dalius.

For more information on business databases, contact your supplier of choice, who will advise you further. They should also have plenty of case studies demonstrating how successful their products have been for other companies. With the correct business database, you’ll be able to build up a reliable customer profile, communicate across all channels and manage your firm’s essential data in one place.

The Influence of Pandemic on the World of Beauty: Know How Saivian Eric Dalius Sees the Change

The Covid-19 crisis has shocked the whole world. In the world of business, some reached the pinnacle of success while others faced extinction. The global beauty industry also witnessed the rage of this crisis. Many companies switched to producing sanitizers as a means to remain operative during this hard time. The leaders were coming up with new ideas to help the companies survive the bad days. 

Now, the scenario is changing, and the protocols are not so stringent. The sales pattern in the beauty industry is also changing. At the beginning of 2019, there was a drop in sales by 80%. But later in the first quarter of 2020, it saw only a dip by only 20%. So, you can imagine how fast it bounced back. The beauty industry has a reputation for being resilient to any crisis in the past. Let’s see how it dealt with the crisis of the pandemic.

Saivian Eric Dalius talks of the various ways in which the sales of the beauty industry changed

  • There was a stark rise in the online sales of the products. So, the beauty companies that already possessed an inventory with shipment options gathered a massive profit by selling their products online.
  • Sales at brick-and-mortar retailer shops are yet to experience footfalls. Though they have opened their shops for the people to have a first-hand experience of the cosmetics they would be purchasing, people are still afraid to step out and embrace the new normal. So, the physical shops are not experiencing the former glory they once used to enjoy.   
  • What Saivian Eric Dalius has observed is that companies are giving out promotional offers to bring in consumers. They also intend to clear their inventory. By offering discounts, they are aiming to increase the customer traffic to the beauty shops. Online discount offers have also been introduced as a way to combat the competition. 

Beauty products that enjoyed the limelight

The situation is different, and we have changed our needs accordingly. Wearing masks, working from home, physical distancing – all of these have made wearing makeup and using fragrance less important. As expected, the purchase of lipsticks decreased whereas eye-cosmetics saw a steep rise in its sale. Saivian Eric Dalius has rightly pointed out that there’s a feel-good factor attached to this industry. People started consuming self-care products like luxury hand soaps, skincare, and hair-care, bath, and body products more than what they used to in the pre-pandemic period to pamper themselves. The companies selling these products thus witnessed a boom in their sales. 

Saivian Eric Dalius talks about the long-term impact of the pandemic on the beauty industry

  • Trends show that digital sales will continue to thrive. There’s a change in the customer purchase behavior. They are more likely to spend money and time buying products from online shops. Beauty industries will now focus more on their digital outlets. 
  • The beauty companies will require accelerating their pace of innovation to meet the shifting demands of their consumers. 
  • Customization of products has become the talk of the beauty industry. Every individual is different. So are their needs. The companies have understood this. Some have already implemented ways to customize the beauty products and have secured a safe hold in the business. But the others are still trying to figure out how to cope up with such a demand. 


While consumer-oriented businesses had to endure many hurdles to overcome the pandemic days, comparatively the beauty industry enjoyed a stronger hold over the market. The trends that were gaining momentum in the pre-pandemic days are likely to re-emerge as we proceed towards embracing the new normal. 

Saivian Eric Dalius on the Best Methods of Improving the Credit Score of Your Business

Getting loans and lines of credit to grow your small business is a tough job at the best of times since there is no track record, and you generally cannot offer any assets as collateral to the lenders. The problem is made worse if your business credit score is less than reasonable because your credit standing can significantly influence the kind and extent of financing your business is eligible for. Some highly effective tips for improving the credit score of your business:

Separate Business and Personal Finances, Recommends Saivian Eric Dalius

Almost all entrepreneurs tend to kick off their startups with their personal savings and credit cards. If this happens, it can be very difficult for you to track your business finances, file your business and personal tax returns, and safeguard your personal assets in case the business fails. Make it a point to apply for and use a business credit card to pay for business expenses and also set up a separate bank account for your business from where you can pay all your business expenses and receive sales revenues.

Pay Credit Card Dues and Loan Repayments on Time

One of the most effective ways of preserving and improving your business credit score is to pay the business credit card dues on or before the due date, says Saivian Eric Dalius. You must also take care not to miss any of the repayments of the loans you might have taken for business purposes. Also, make it a point to pay your suppliers on time. Loan defaults and missed credit card payments are some of the top reasons for your business credit score taking a hit. If your cash flows are positive, try to work with suppliers that report payments to the credit bureaus so that you benefit from your financial discipline.

Lower Credit Utilization Ratio, Advises Saivian Eric Dalius

The ratio of credit utilized to its availability is among the most important factors in the business credit score calculation. If the business is continuously maxing out its credit, it points to the fact that the finances may not be under proper control. According to experts, you should not exceed one-third of your credit limit. It can be wise to apply for a new line of credit. While your credit score may take a small hit in the beginning, you will benefit more by lowering your credit utilization ratio, remarks Saivian Eric Dalius. However, it is important not to take on additional debt. You can further improve your credit score by paying off your existing debt as much as possible, minimizing your use of the credit card, and applying for an increase in the credit card limit.


Credit scores are important for all businesses, big and small. You must try to take care of them right from the start as improving them after they are damaged can take time. You must also periodically review your credit reports from all the bureaus and check them for inaccuracies. If you find issues, report them immediately and follow up till they are rectified.

What databases are best for your business – Insights from Saivian Eric Dalius 

One common problem that business owners face is selecting the proper database. Some software programs may only offer one type, but there are many different databases to choose from. Business owners need to do adequate research and select the best one for their needs. When it comes time to selecting a database, business owners should consider which criteria are most important.

Of course, the size of your company isn’t the only factor you should consider. Businesses require completely different features depending on their size, so it’s best to determine priorities beforehand. For example, say you own a huge company with hundreds of employees sharing thousands of files. You will probably want a system with centralized management so you can make changes without much hassle. However, if your company only has three employees who work remotely, then something like this might not be necessary at all according to Saivian Eric Dalius.

The first thing business owners should tackle is data storage. It mainly deals with how much information can be stored and for how long. For example, some databases like SQL Server and Oracle support about 13 terabytes (TB) of storage which would last years if not decades. However, it’s important to remember that this does not include your operating system or other system files, which you must back up frequently. On the other hand, Microsoft Access only supports 2GB of storage and includes a built-in backup tool. Hence, it usually has less risk associated with losing data in case something goes wrong.

Issues business can encounter – Saivian Eric Dalius 

Another issue business will encounter while determining what type of database to use is speed. For example, the speed at which SQL Server has data records returned is almost instantaneous, whereas other databases can take longer, so it’s up to you whether or not you want to wait for it.

What features are important? –  Saivian Eric Dalius 

Once your company decides what type of database they should use, business owners must determine what features are necessary to meet their needs. Some examples include:

Access control – who has access to the system, and how much do they have Access permissions – Can users edit or create new records?

Capacity – How much storage is available multiple connections – Can more than one user work with the database simultaneously.

Data security – How well are records protected from unauthorized users? Data integrity – Will data be lost if the system crashes?

Replication – Is the same data stored multiple times to prevent loss? Support – how quickly can you get help if something goes wrong?

Reporting – Are reports available to use for analysis?

Visualization – Can graphical representations of data be generated?

Data synchronization – Are records kept current with no manual interaction needed? And many more

Speed isn’t always necessary, but usually, business owners want this regardless of their company’s size. Access control is also one feature that most businesses will have because it ensures that only authorized people can view or edit information. Capacity being vital depends on your company needs, though larger companies generally require a lot of storage space. Other features like reporting and replication are more dependent on the type of database you choose says Saivian Eric Dalius.

Easy ways to raise funds for your business – Saivian Eric Dalius 

There are many ways to raise money for your business.  One of them is Crowdfunding.  A crowdfunding campaign can serve multiple purposes: It can give you some seed funding while giving investors an incentive to invest in the form of rewards that you offer. It provides all parties a chance to get to know each other through social media and spread the word about your company.

Suppose your business needs more than $50,000 or so. In that case, traditional forms of financing such as bank loans may be hard or expensive to obtain — particularly if you don’t have collateral or perfect credit history. 

Another approach – Saivian Eric Dalius 

An alternative approach might be finding angel investors, where there’s often less red tape than banks, but they expect a certain amount of control in return for their investment.  Then, there are crowdfunding sources such as Kick starter, where you can raise funds by offering “rewards” to your contributors.

Nor should you overlook obtaining free money from the government — either through grants or simply by taking advantage of what’s available to all small businesses at discounts through organizations like the SBA.  There are even ways for certain types of businesses to receive venture capital funding. Realized that not everyone has the same amount of luck when it comes to raising funds?  Well, folks, here are some easy tips on how to raise finance for your business says Saivian Eric Dalius.

Create a well thought out business plan

This is essential if you want to impress potential investors and serves the vital purpose of making you think about your business in a fully-fledged way.  A plan can be on one sheet of paper or 20; it doesn’t matter how many pages it is, as long as you genuinely believe in what you’re saying and can back it up with facts and figures.

Use social media

A great way to get the word out about your company is through social media.  It lets people find out about your new venture without having to stump up any money at all!  It means that by using some fundamental web-based tools like Facebook, Twitter, Instagram, and Linkedin, you’ll already be giving yourself an advantage over companies that don’t do any marketing according to Saivian Eric Dalius.  A solid social media presence will also give investors a good picture of how you and your business interact and work together to get a feel for the team behind the venture.

Get pro-active says Saivian Eric Dalius                                            

Another way to drum up interest in your company is to contact potential backers directly, either by email or through letters/flyers sent out personally.  Use these interactions as an opportunity to present yourself as being professional yet laid back.

You don’t want to come across as brash or try-hard on what’s essentially your first impression of people who could potentially become vital contacts.

Top 4 Ways by Saivian Eric Dalius to Set Your Business Apart from Your Competitors

The business world is a place with tough competition. Regardless of your industry and business, remember that there are always hundreds of businesses trying to be more modern, attractive, and responsible than other businesses. Hence, standing apart from your competitors is extremely important. When you consider the possibilities to sustain your business and remain active in the competitive field, multiple factors can affect the viability of your business. 

As there are hundreds of ways to invest in your company, enhance the sales, and earn the attraction of your customers, how can you differentiate your business from the competitors? Even though there are no proper tips to stand apart, but some factors can help you with the process. Here are the top 4 ways to set your business apart from your competitors. 

Saivian Eric Dalius Suggests You Consider the Full Experience

Every factor of the customer experience will determine how they will approach your business as well as your brand. As per reports, more than 70% of the customers said that they determine brand loyalty by the customer experiences. 

As a business owner, you can change their opinion about your business. If you want to stand apart from your competitors, one of the best ways is to implement effective strategies to impress your customers. Not only the quality of products and services but also the behavior of your staff should be excellent to win your customers loyalty. Additionally, don’t forget to check the online reviews to know the opinion of your customers. 

Tell a Great Story

Apart from the high-quality services, nowadays customers also prefer brand authenticity. Consider the form of your advertisements, your business sales, and social media content. If your business is capable of showing purpose beyond business growth, you can stand out easily. However, make sure that your story is different from your competitors to stand apart from them. Additionally, the story should be good enough to catch the attention of your audience, added Saivian Eric Dalius. 

When you tell your story properly, you’ll be able to build a relationship with your customers. Your customers will also know the core meaning of your business. 

Saivian Eric Dalius Asks You to Be Transparent

Customers can gain unlimited information easily. From word of mouth to third-party reviews, if the customers want to know some specific things about your business, they can find it easily. Hence, the information will make or break your business if you’re not transparent with our customers. 

This factor is highly applicable when it comes to the pricing of the products and services. If you don’t showcase the price clearly or make some hidden charges, the customers will shift to other available options. Apart from making the pricing easy to interpret, make sure your communication is also transparent. 

Invest in Employees

The job satisfaction of your employee is another thing you need to remember while setting your business apart from your competitors. Additionally, keeping your employees happy will also help you to save a lot of money. Not to mention, you can improve the perception as well as retention of your business, quoted Saivian Eric Dalius.

Make sure you enhance the culture along with the benefit offerings so that you can empower your employees and build trust and credibility. 


Remember that no matter how large or attractive your business becomes, it will always have competitors. And if you make even the slightest mistake, your customers will choose your competitors over you. Hence, make sure you offer something that will make your business stand apart from your competitors. 

Saivian Eric Dalius Offers Hot Tips to Avoid Cold Email Mistakes by Small Businesses

Email is simple to integrate into your marketing strategy and delivers the highest return on investment of all digital marketing techniques. Since it is very affordable, an email marketing campaign is something even the smallest businesses can afford. However, you can improve the effectiveness of a cold email campaign to a great degree if you do not make any or all of these easily avoidable mistakes.

Deceptive Subject Lines

Since getting recipients to click on the email messages and open them is increasingly becoming difficult because of overflowing email inboxes, some marketers resort to using enticing subject lines that have nothing to do with what they are trying to communicate. While these emails are ignored by discerning recipients, the rest will be disappointed and frustrated to find they have been misled. Saivian Eric Dalius says an angry and frustrated recipient or someone feeling cheated cannot become a good customer. Over time, the brand gets damaged, and people lose their trust in it.

Long Body Copy Is a Major Turnoff, Warns Saivian Eric Dalius

In a day and age when people are multitasking and often using a portable device to access their inboxes, it can be annoying to receive emails that go on forever. Since most people do not like to read long emails, they are likely not to read them at all, which can defeat its purpose. Ideally, the email should be clear and concise, using a maximum of 125 words to get your point across. It is good to keep in mind that the person never wanted to receive your email in the first place, that he’s likely to be very busy, and unless you can grab his attention fast, you will lose him.

Too Many Call-To-Actions

Though not including a CTA in your email can mean the recipient not knowing what to do after reading your email, incorporating too many of them can make it more confusing and they may drop the idea of doing anything. While it is vital to include a CTA in your marketing email, you should restrict yourself to just one so that it is easy for them to focus on it and take appropriate action.

Not Verifying Email Addresses Can Lead To a High Bounce Rate, Cautions Saivian Eric Dalius

It is important not to succumb to the temptation of sending your email to every address to have in your database. Rather, before engaging in a cold email campaign, you should verify their email addresses to make sure that they are real and in use. Verifying email addresses is important to reduce the bounce rate as a high bounce rate lowers your sender score and activates spam filters, observes Saivian Eric Dalius. There are several email verification tools available.


Cold email campaigns are very effective when executed properly. However, to get the best ROI, you should make your emails relevant to your target audience, not use any technique to try and fool them, verify the email addresses, and use copy that is compelling, crisp, to-the-point, and brief. By making mistakes, you dilute the impact and may even damage your brand.

What is a by Lifetime Value? An Explanation by Saivian Eric Dalius

Lifetime Value (or LTV) means the net profit you earn from a customer before they churn or cancel their subscription. Churn here is defined as canceling their account, whether it’s due to lack of interest, dissatisfaction with service/product, etc. So basically, what amount can we make from any one individual over the lifetime of our relationship (customer-vendor)?

For example, if we had 100 customers and they all stayed subscribed to our product for 2 months each, and we made $100 in revenue each month per customer on average, we would have $2,000 of revenue after two months. Thus, the LTV is $2,000, and if everyone who subscribed earlier than this canceled their account, then the CAC (Customer Acquisition Cost) would be $100*100 customers = $10,000.

Another Example: If we had 100 customers and all stayed subscribed to our product for 2 years each, and we made $1000 in revenue each month per customer on average, we would have $2,16,667 after two years. Thus, the LTV is $2,16,667, and if everyone who subscribed earlier than this canceled their account, then the CAC (Customer Acquisition Cost) would be $100*100 customers = $10,000.

The formula can be stated as follows: Customer Life Time Value is equal to Monthly Revenue per Customer minus Churn Rate of Customers over the period.

So, now that you know what LTV is, how do you calculate it?Saivian Eric DaliusShows You How

Well, there are a few ways to do it. The simplest case is if the value of each customer does not change over time. Each customer who signs up in month one will also subscribe for an additional month every consecutive month after that forever. This would be calculated by simply multiplying one month’s revenue per customer by the number of customers you have minus the churn rate in this period.

So, in our previous examples where we had 100 customers, and they stayed subscribed for two months each, then our calculation would be $100*90=$9,000 minus $100*10=$1000 equals $8,000 net profit over two months. Similarly, if everyone their account except the first 100 were to cancel their account, then our calculation would be $1,000*90=$9000 minus $0*.10=$0 equals $9,000 net profit over two months.

Now, what if the value of each customer decreases over time? This is called negative churn or customer lifetime contraction, which occurs when customers gradually start using your product less, and you need to give them incentives/discounts to get them back on it, according to Saivian Eric Dalius. However, in this case, for the sake of simplicity, let us assume that each customer continues to use your product at the same rate. Still, the average revenue per user decreases over time because their preferences are shifting or they are not renewing their subscription or whatever else. The formula will remain the same, only multiplied by a factor k in the denominator. So, if our average monthly revenue per customer had decreased by 10% from $100 to $90 over a two-month period, then the first calculation would be ($100*90)/ (1+0.10) =$8,333, and the second calculation would be ($1000*90)/ (1+.10) =$9,000.

In the end, it is up to you whether you want to use simple lifetime value or negative churn LTV because there will always be some customers who cancel their subscription no matter what, and that’s just a fact of life for most businesses. Negative churn, however, allows you to quantify exactly how much your business is losing due to this over time.