Challenges a new entrepreneur faces and EJDalius’s take on it

Being a new entrepreneur means you have to be prepared to face several challenges. Right from the time you conceive an idea to the time you give final shape to it, it involves thorough planning, calculation, preparations, working out a plan. It will help you enjoy a competitive edge over others, and the more you prepare, the more you prepare, the less it seems. Although, it is a painstaking process in the initial stages, when you finally reap the plentiful benefits, it is a gratifying feeling that you cannot explain.

What are the main challenges entrepreneurs face today? According to Eric J Dalius

Check out a few of the most common adversities that business entities face in the paragraphs that follow: –

  1. Credibility – It is one of the adverse aspects that an entrepreneur has to combat with. This holds true, especially if you are a new start-up. We often see that you tend to lose out on assignments and projects that you could have won during bidding if you do not have adequate experience or hands-on expertise on specific projects.

However, you cannot build credibility overnight. You have to gather experience and hands-on training on projects in your niche area before you become visible and earn accolades for your work. For established businesses, you have to strive hard to maintain the position or the track record that you are already holding.

  1. Financial aid –If you are a start-up or a small-sized business entity, financial aid is something that often causes hiccup. However, if you are a student pursuing the curriculum in marketing or entrepreneurship, EJ Dalius could come to your assistance as his foundation extends financial aid to students studying marketing or entrepreneurship as major.

You can approach investors that readily extend monetary support if your business proposal seems lucrative enough. For this, you have to work out a thorough business proposition and assess the total expenses as a whole before approaching it. Opting for business loans can be another option provided the rate of interest seems feasible.

  1. Forming a customer-base – It is one of the most crucial challenges you face as an entrepreneur. Also, if your products are ready but you do not have takers, it makes no sense in investing money. So, marketing is a vital parameter when it comes to assessing the health of your business.

You have to keep aside a considerable amount of money for your marketing campaigns, whether virtual or from brick and mortar offices.

  1. Stress and doubts – Starting a business or running an already established business is not a child’s play. You suffer from self-doubt, anxiety, and apprehensions. However, to be successful, you have to do away with all the negativities that haunt your mind.

In a nutshell, every problem has a solution, and when you have experts like Eric Dalius to guide and extend help, you can expect fewer hassles on the way.

The future is not bleak: EJDalius on future of business following COVID-19 crisis

The coronavirus pandemic is one of the worst crises to have hit the modern world. Most of the nations, leading, developing no bar, are under the vice-like grip of businesses faltering and failing, social distancing, and a lack of general trade in every sphere and walk of life.


In such a scenario, most entrepreneurs and investors are worried and lost in thought regarding what comes next. One school of thought is to wait it out and let the pandemic tide over. Waiting for normalcy to resume means you will see little to no profit, and this, in turn, might spell doom for your venture.


So, according to an industry insider, EJ Dalius, here are a few well-chosen tips to strategize your marketing depending on the situation to tide over the problem in a better way.


Special offers are for times like these suggests Eric Dalius


This is an uncertain period for the entire world. Jobs have gone down, and unemployment is on the rise. Every day, a new nation is added to the list of the “facing-economic-downturn.” Strictly speaking business, it has always been about recognizing opportunities to make money. But now it is more about giving back to society. This is the time to create special offers and discounts so that your customer engagement remains top-notch. It will keep you afloat with a steady income stream solely through social media and advertising.


The importance of local SEO


According to Eric JDalius,local SEO has become all the more relevant in this day and age. It is all about social distancing, and commuting to and fro for essentials is a strict no. That is the main reason why most customers are looking for nearby locations to pick up food and other delivery items. Every search is getting tagged with a “near me” on Google. It is why local SEO, online reputation management, or ORM, along with various positive reviews, are the game changer when looking to launch a product or ad campaign.


Keep the business fluid along with the flow of information


It goes without saying that the situation is a fluid one, and developments are happening all around the world at the same time. It is why your venture must be fluid as well. For example, even though the restaurant business has taken a hit, eatery chains can still stay afloat by going for the delivery business. Yes, you will need to lay the groundwork for branching out, but in the long run, it will become beneficial for you as the world slowly returns to the state of normalcy.


Avoid panic moves


Panic and mass hysteria are two vices that should never affect you as an entrepreneur. Even if the people around you have fallen prey to mania, it is vital to keep your cool and analyze data before planning the next move. Knee jerk reactions seldom solve any crisis rather than worsen the condition.


Keep in mind that even if the economic growth slows down, there is no indication that it is stopping. People are still going to need products and services.

Eric J Dalius’ Smart Marketing Strategies that Every Entrepreneur Should Follow

Depending on the type of business you operate, having some basic knowledge of marketing can prove to be a real game changer.

Marketing Strategies that Entrepreneur Should Follow According to Eric J Dalius

Begin with a Budget-

First and foremost, the entrepreneur must establish a budget. This is a crucial step to keep the entrepreneur focused on return and investments of all sizes. The right budget will also provide discipline and accountability, which means the entrepreneur will only spend what they allocated in order to remain successful. The budget should be created based on what an entrepreneur has in his bootstrap fund, prioritizing marketing strategies above other expenses.

Develop Thoughtful Leadership –

An entrepreneur should focus on thoughtful leadership, a tactic which effectively builds a reputation specific to their segment or industry for offering valuable tips, thoughtful insights, and expert advice that their audience can use. The best way to begin the development of thoughtful leadership is to update one’s online presence with what they are doing and what they see developing in relevant markets.

Cultivating an Effective Influencer Network Online-

Cultivating a network of online influencers is more effective than paid placement activities or investing in advertisement. According to Eric J Dalius, the first step to building this network is to begin with the group of people that believe in what the entrepreneur is doing and asking them to share information within their circles. They can them offer free demo products for trying and talking about via their blogs or social media profiles.

Search for Strategic Partnerships-

Any successful, well-known brand will have a preexisting audience and will constantly be searching for ways to further their value. It is this juncture where an entrepreneur can come into the picture with something exciting and new; something which will add value, especially for the known brand. Ambitious entrepreneurs should search for brands that will align with their service or product offerings as well as approach them through their idea to partner strategically, taking care to list out the benefits for that brand and also illustrate why their shared values will build a mutually beneficial bond.

Think Locally-

It is a smart idea to think locally for your first steps as an entrepreneur. Identifying an appropriate place to plant a grassroots effort is easier to do in your own community. Avenues to identify amicable placements include local events that provide the entrepreneur with a booth where they can share what they offer and build offline interest. Such events are cost-effective, while allowing the entrepreneur to directly interact with their target audience and demonstrating their enthusiasm to those within the community.

Collect Data and Track Marketing Efforts-

Despite this marketing strategy not involving any capital, the entrepreneur is still investing considerable effort and time. Thus, an entrepreneur needs to track the outcomes of every marketing tactic they deploy. Over time, proper evaluation will allow the entrepreneur to figure out which strategies are beneficial, which should be continuously employed, and what the actual reached audience is, contrasted with the target audience. Entrepreneurs must incorporate these marketing strategies to build a prosperous business. These are some of the proven methods of success.


Improving Your Marketing Strategy, featuring tips from Expert Eric J Dalius

In today’s world, entrepreneurs need to push themselves to employ robust marketing strategies. Strong marketing strategies do not mean investing a massive capital into an advertisement. Rather, they utilize adequate and appropriate budgeting into correct sectors and industries. To create a high enterprise value, the entrepreneur should channel a marketer for the best outcome.

Evaluating Your Product’s Suitability

Traditional entrepreneurs typically focus on meeting the set revenue for their business. They stay constrained to a specific budget and would forgo any experience ration of new strategy. However, an entrepreneur has no chance rather than to explore new possibilities in today’s ever-evolving market. Apart from religiously following the trends, the most crucial strategy one can take is to evaluate how your product or service fits in the market. This elucidates the impression of what void your product fills in the market space.

New products are much more successful if you can identify a problem customers have and successfully demonstrate why your new product is the solution. Experts such as Eric Dalius suggest appropriate customer testing to benchmark the product’s suitability for release in the market.

Offering Your Customers End-to-End Service

In order to see successful results, you have to first invest in an end-to-end experience for your customers. This includes paying attention to the customer experience, from the beginning to the end, following through with post-sales surveillance. To assess the customers’ buying process,it is imperative you learn about their needs and offer them appropriate products. Support them before and after the purchase—entrepreneurs who use marketing as a core part of their career shape a positive prism of customer experience.

Spend Your Marketing Budget Wisely: Insights from EJ Dalius

You have to be very strategic regarding your marketing expenditures. Consider the critical factors and seek advice from experts. If you are spending most of your budget on email marketing, evaluate the impact analysis. Is it sparking any action? Is it receiving positive outcomes? If not, you need to reduce the spending on this mode of engagement. Likewise, assess other methods of customer engagement and evaluate future positives and negatives. Online marketing is a strategic platform, and you need to retarget each customer and personalize the message to survive in this commotion. Try segmenting your customer base based on demographic data, and then you can target the outreach.

The Crux of Improper Customer Engagement

Customer engagement is crucial; If not done correctly, it can ruin your business. If you are not appropriately prioritizing customer engagement, it can damage your brand’s performance, especially your business’s cash flow. Proper marketing communication is essential. Leveraging the opportunities available to build healthy relationships with your potential customers is key. You can also employ a strong communication strategy to alter customer behavior towards your brand positively.

You can add immense value to your organization by effectively engaging all employees, offering customers the best service in town, utilizing performance data to shape future decisions, and analyzing how your choices and strategies affect your business’s performance.


Confront Business Challenges Confidently: Insights from the Business Mogul Eric J Dalius

Every entrepreneur faces several types of challenges throughout his career. There are many more hurdles beyond the generation of capital that an entrepreneur will face. Money may be a major consideration of a business, but it is not the sole concern. Below are a few unexpected challenges that startup owners can face.


Before one starts a business, there are multiple factors that must be analysedin order to run business smoothly. One of these factors is the legal structure of your business. Depending on your business idea and specific industry requirements, the legal parameters vary. In some countries, the jurisdiction is not as stringent as it is in others. For instance, in the healthcare industry, getting a nod from the regulatory authorities is a lengthy process with no guarantee of getting a positive outcome. Once you get a license for your business, you are officially “good-to-go”.

Readdressing the Competitive Landscape with Eric J Dalius

Some entrepreneurs start their business in such a hurry that forget to evaluate all the different elements that influence the market. It is imperative for your success to analyze the uniquely competitive scenario of your industry. This step requires extensive research, analysis, as well as advice from experts familiar with your specific business industry and market.

Product/Service Benchmarking

Evaluate your product and compare it with that of your competitors. Try finding flaws in your product, and check if you can convert these weaknesses into opportunities. You can design a bench marking product chart with your product as well as those of your competitors. Carrying out such a task will give you a clear idea about what you lack in your business.

Marketing Strategies

Be very particular about your marketing strategies. Pen down your target audience, locations of interest, and drive your audience to your product or service. The marketing strategy your competitor is following might not be the right one for you. So do not make the mistake of following a trend blindly. On the contrary, try going against the flow. Read about renowned entrepreneurs and marketers, such as Eric Dalius, and seek advice from experts in the field. In addition to that, one of the prime ways to build a target audience is social media platforms. These applications offer a lot of ways you can create a relationship with your potential customers. Invest in a creative online advertisement that will aid you in expanding your clientele.

Building a Strong Customer Base

Appealing to customers via online campaigns is fine, but the real key to success is the maintained retention of your customers. Most companies do not have healthy relationships with their past customers, resulting in negative publicity. A small marketing budget is not an excuse for you to provide below-average service to your customers. A post-sales maintenance report, reviewing the functioning of your product, or even asking them to offer you unbiased feedback are ways that you can build loyalty between your brand and customers.

Instead of spending money on high-end technology and marketing strategies, you should concentrate your efforts on other significant challenges that you face. Specifically, Providing high-quality services and goods, over low-quality high quantity versions, to your customers can keep them coming back for more.


Marketing Strategies for Budding Entrepreneurs from Eric J Dalius

A critical element of revenue generation is the constant improvement of user experience. The modern market demands innovation – traditional marketing strategies are becoming a thing of the past. It is imperative that an entrepreneur should incorporate fundamental marketing norms into the approach taken towards running the business. This includes the fine tuning of secondary marketing strategies to achieve a competitive edge over competitors. Additionally, emphasis should be placed on unique offerings of the business in order to utilize robust plans to market your products and services.

Cultivating Authentic Relationships with Your Customers

An entrepreneur has to imagine the mindset of a marketer to best understand marketing strategies and most efficiently expand the customer base. Becoming familiarized with the customer base’s use of social media is one way to improve your engagement strategy. On the other hand, you can expand your customer base by cultivating and nurturing existing relationships with your current partners. These partners can be your business partners, associates, as well as your distributors, and suppliers. These partners can aid in guiding new customers to your location.

Eric J Dalius Urges Entrepreneurs to Invest in Content Marketing

Forget about traditional marketing concepts; Instead, seek newer and modern solutions to common marketing issues. Content marketing is one tool which generates a massive number of leads in a short time, at a reasonable price. If you operate in a business-to-business industry, content marketing can flourish your business enormously. Concerning content marketing and engaging clientele, quality over quantity – every time. You have to learn to routinely measure, iterate, and improve your content before publishing. Many business tycoons and industry experts, including Eric Dalius, suggest using this tool for the betterment of your business.

Be an Active Participator in Your Community

Your involvement in the local community can shape the future of your brand. Your active engagement with the local community can greatly influence your customer base by positively encouraging new business. You can attract a lot of customers and retain them through consistent high-quality engagement. You can work on improving your grassroots marketing techniques via addressing their feedback and adjusting your strategies appropriately. Many entrepreneurs make the all-too-common mistake of setting their sights on unrealistic large-scale engagement, instead of taking more achievable steps towards their goal. Entrepreneurs spend a lot of capital, efforts, and resources to update their digital reach, when they should be looking more at their local community to first build their local base before expanding further.

First and foremost, your brand should be respected by your local community. Then, you can expand to building relationships with the surrounding locations. For large enterprises to start operations in new locations, the respect of the local community will make their business accessible for local customers. This requires grassroots engagement. Thus, if done efficiently, you can expect your brand can grow tremendously due to word of mouth referrals. Established firms can benefit from this strategy as much as businesses in their early stages of development.

An entrepreneur who incorporates the marketing tactics is in a better position to distinguish the company goals and generate a massive number of leads than someone who does not take the preceding strategies to heart. These tricks can be utilized independently or in conjunction – but any effort to employ these strategies should result in substantial business growth.

Eric Dalius on Memberships

Eric Dalius on Memberships
Be sure to check out the recent video by Eric Dalius explaining why Membership marketing works with any product or service.
You can check the video here:  Eric Dalius on Memberships

Caption: Eric Dalius @ his home office preparing for his Why Membership video