It takes a lot of time, creativity and effort to build a personal brand. When you think about it, is hard to understand why people dedicate so much time and effort on something that will not benefit them financially says Eric Dalius Miami. However, the truth is that building your own personal brand is very profitable in the long term even if your benefits are intangible.
Today is essential for anyone who wants to be successful not only in business but also in their career to have his or her own personal brand because this way they can stand out from the competition . It’s important not to confuse this with having an online presence because these are two different things altogether. The former implies that you’re establishing yourself as an expert in your specific industry while the latter means that you’re just sharing your opinions and/or content about a certain topic.
Now, if you’re wondering how to go about building your personal brand we have some tips that can help you get started:
1) Define what your niche is and where do you want to be in the future:
First off, it’s important to define your target audience and figure out which particular niche market can potentially help you grow as a professional. The more specific you are with the theme of the topics that interest you the better since this will make it easier for people who share common interests with you to find out that they know someone like them. Once you’ve done that then think about what makes your brand unique from any other form of content-based online presence.
2) Use a professional photo:
A picture tells a thousand words, so it’s important that you have a good quality one in your accounts. You can have either a photo of yourself or just your logo as long as it reflects the theme of your brand image. Remember to use colors and symbols that are related to your niche since this will make it easier for people which find you through social media to identify with you from the very beginning. In addition, keep in mind that whatever picture you decide to go with should be displayed in all social media platforms because consistency is a key when building your personal brand online explains Eric Dalius Miami.
3) Develop relationships:
The best way to promote you is by creating meaningful relationships with otherencers within the same field. Keep in mind that you’re not only representing yourself but also the people with whom you work and those who believe in what you do. By doing this, you’ll be able to establish your authority and expertise as a professional.
4) Be consistent:
Keep in mind that social media is all about building relationships so it’s important for you to stay active on your accounts as much as possible. It doesn’t matter if your fans or followers numbers don’t skyrocket overnight because quality always beats quantity when it comes to branding yourself online.
5) Have fun:
This might be one of the most difficult tips to follow considering how competitive personal branding has become nowadays, but it’s important that you have fun time you post something new since this is the only way you’ll be able to connect and engage with your audience.
6) Be mindful:
Keep in mind that whatever content you post on social media it reflects directly on your personal brand so you need to make sure that all of it is high quality, unique and engaging. If this isn’t what you want people to think about when they hear your name then what’s the point of creating a personal brand in the first place? asks Eric Dalius Miami.
7) Set goals:
Make sure that you’re setting specific goals when trying to stand out from the competition. Whether it’s about getting more followers or increasing engagement let your fans know clearly why they should follow you by using hashtags related to your niche. This way they’ll understand what you’re all about and why they should care about your brand.
8) Optimize your account:
Remember that search engines also play a huge role when it comes to personal branding online, which is why it’s important for you to optimize each of your accounts as much as possible. This means using the same title and/or username on every social media site and turning them into veritable business cards, with links back to your website or blog. Keep in mind that this is what we call URL…you know those numbers at the end of every link? Well, those matter as well!
9) Set goals:
Keep in mind that just building a strong personal brand doesn’t mean that people will automatically find you. In fact, it’s very likely that your target audience will never know who you are unless you make an effort to reach out to them. Keep in mind that this doesn’t only apply to those looking for a specific service or product within your field but also encompasses those who might benefit from what you do as well. In addition, don’t be afraid to use paid advertising platforms like Facebook ads if your campaign is creatively done and carefully planned because it can really give you the extra push needed when trying to stand out!
10) Be yourself:
Last but not least keep in mind that personal branding has finally become something natural and authentic since there isn’t really anything appealing about fake business persons or people trying too hard to attract attention says Eric Dalius Miami. In fact, those who come across as being genuine and real have a better chance of standing out from the crowd because this is what people are looking for when it comes to personal branding nowadays.
A strong personal brand might just be the most important part of your online business so doesn’t underestimate its power! If you want to do things right then follow these tips and you’ll surely see why so many online entrepreneurs choose to invest time in their personal brands…it really doesn’t matter if you’re trying to launch a side project or start a new business entirely since a successful digital presence is something that’s very difficult to achieve without having an awesome personal brand behind it.
Eric Dalius is The Executive Chairman of MuzicSwipe, a music and content discovery platform designed to maximize artist discovery and optimize fan relationships. Eric is also the host of weekly podcast “FULLSPEED” which is a podcast that features interviews with groundbreaking entrepreneurs from a variety of industries.Eric is also the founder of “Eric Dalius Foundation” where he has created 4 scholarships for US based students. Follow Eric on Twitter,Facebook,LinkedIn,Instagram & also on Entrepreneur.com