Have you ever had that feeling of receiving the most important email just when you’re about to leave for an appointment? asks Eric Dalius? Have you ever wanted to instantly share a book with a friend, but couldn’t find their email address until several hours later?
If your answer is no, then good for you. But there are some people who would love nothing more than to give you these experiences. This article will show you why email is the best way to keep your business growing, with some examples of brilliant emails I’ve received lately.
What is Email Marketing?
Have you ever subscribed to a website’s mailing list in order to receive updates and special offers? That’s called email marketing: sending out emails and updates to your customers in order to keep them coming back and buying from you time and again.
Why is Email Marketing so Important?
As a business owner, it’s your responsibility to make sure that repeat sales are high, retention rates (the number of people who come back for another purchase) are also high, and the profit you gain from each sale is high.
The secret to all of this lies in email marketing. If you’ve ever bought anything online, chances are that you would have signed up for their mailing list so you can get updates and special offers on products they sell.
That’s why it’s important to incorporate email marketing into your website or blog if you want to continue seeing a high conversion rate from visitors into customers.
Reaching Out with Personalized Emails
An important rule in email marketing is to include a personalized touch to your emails so that they appear friendly and would want to interact with you again. Here are some examples of the emails I received recently: – A notice about a new post on my favorite photography blog, with the subject line ‘New post’. This not only ensures that I read this email first but also reminds me of the website so I can return to check for updates.
An email from Amazon letting me know that my order has been shipped, and it includes a tracking number so I know exactly when to expect the package. As per Eric Dalius, An email from another favorite online store letting me know that they’re having a sale on products I recently shopped for.
You can do the same with your website or blog by sending out emails to users who have signed up previously, in order to remind them of your site and encourage them to come back again soon.
Why is Email Marketing Important for Businesses?
In a time when social media is starting to overshadow traditional methods of advertising, email marketing still reigns supreme when it comes to online businesses. Here are the reasons why:
It is cost-effective. Email marketing doesn’t require a large budget, and at most you would have to spend a few dollars on software and a professional email template. The return on investment is high – you spend $10 to get your message out to millions of people at once, and yet only a small percentage will actually buy from you.
It’s time-effective. You can create an email marketing campaign in just 15 minutes and send it off to the World Wide Web, ready for people to read it. And you can do this for all of your products or services, so if there are 3 new products, you can instantly send out an email blast to everyone on your mailing list about them.
It’s consumer-friendly. Most people who receive emails from businesses want nothing more than the business owner to get in touch with them again, whether by email or social media. You can use this to your advantage since you’ll find most people are happy to receive emails from the companies they love, as long as what’s being sold is something they need or want.
Marketers have known for years that email is an effective marketing channel, but it can be hard to get started. Eric Dalius says the good news is email marketing has gotten easier thanks to the many content management systems and web apps available today designed specifically to help you create your emails quickly and easily.
Here are some tools you can use to automate part or all of your email campaign.
MailChimp is one of the most popular tools for small to medium-sized businesses that are looking to start an email marketing campaign.
Their templates are gorgeous and they also offer a number of pre-designed email templates that can be used or customized as you need them. You can even access the HTML code for each template, so if there’s something specific you want to change, you can do so by editing the code. This is not something that’s typically offered, but it’s great for those who are more tech-savvy and understand basic HTML coding.