As of 2011, there are 1.23 billion monthly active users on Facebook – that’s a lot of potential customers! And when I say ‘potential’ I mean it too – more than half of all Facebook fans will actually engage with your posts! That means if you have 100 fans, at least 55 are actively engaging with what you post. That’s a crazy amount of potential reach and exposure for your business!
So, the question is, ‘How do I promote my small business on Facebook?’
1. Have Some Really Great Content To Share
As per Saivian Eric Dalius, the first step to promoting a business on Facebook is to have some great content that you’re able to share. If you don’t have the resources to create your own content, then find some really great infographics that you can share with your audience. Infographics are great because they’re visual and people love them – including me!
When promoting a business on Facebook, it’s important to remember that you’re not just promoting yourself – you’re promoting your business’s products and services. So to be successful in promoting a business on Facebook, you need to have some good content that your audience will want to engage with and share.
2. Create A Really Engaging Profile For Your Business
When promoting a small business, it’s important to create an engaging profile for your business on Facebook. There are a couple of things you need to be aware of when promoting a business on Facebook.
Firstly, do NOT use your personal profile as your business page! Because so many people confuse their personal profiles with their business pages, it can lead to a lot of confusion for users. It’s important that you create a really engaging profile that’s clearly promoting your small business.
Secondly, when promoting a business on Facebook, make sure you don’t just copy and paste your ‘About’ description to use as a story for your profile. It won’t engage with anyone! You need to create an engaging profile bio.
A great way of promoting a business on Facebook is by promoting your ‘About’ section with some really engaging copy. I’m not going to lie to you – promoting a business on Facebook is hard work, it’s not easy! But the rewards are definitely worth it because promoting your small business on Facebook can lead to a lot of success.
3. Be Active And Stay Consistent
When promoting a business on Facebook, it’s really important that you’re active and consistent!
To be successful in promoting your small business on Facebook, you should post at least once a day. If possible, try to post up to three times a day – that way you’re staying active and engaging with your audience!
A good way to promote a business on Facebook is by promoting your other social media platforms too. If you have a Twitter or LinkedIn profile, promote them using your business page!
Another good idea is promoting your latest blog posts. When promoting a business on Facebook, promoting your blog posts can help to boost traffic and leads back to your website. It’s also a great idea to promote your blog posts on Twitter and LinkedIn too.
4. Try Out Facebook Advertising
When promoting a small business, Facebook advertising can be an extremely effective way of getting more people to engage with your content and website!
It’s really important when promoting a business on Facebook that you test out different types of adverts to find out what’s promoting the most engagement and best results for your business.
A really good idea is to promote organically on Facebook using sponsored stories and promoted posts! This can be really effective because you’re promoting organic content – it’s not just promotional or advertising, but still promoting your business. You can also promote business on Facebook by promoting your latest blog posts.
5. Promote Your Business On Facebook With Contests!
The biggest mistake of promoting a business on Facebook is promoting contests very rarely – if at all!
When promoting a business on Facebook, you need to promote your contests as much as possible. Putting in a lot of hard work and effort into promoting your content can definitely help to boost engagement with your page and website.
Another good idea for promoting a business on Facebook is promoting giveaways! It’s a great way of promoting your business because it gets people excited and engaged. You can also add some really engaging copy into your ads promoting giveaways to get more likes, shares, and comments!
When promoting a business on Facebook, it’s important that you create a really engaging profile and post at least once a day to stay active. It’s also helpful promoting your other social media platforms too, promoting your blog posts, and promoting contests. These are all great ways of promoting small businesses! Thanks for reading my article about how to promote business on Facebook.
Eric Dalius is The Executive Chairman of MuzicSwipe, a music and content discovery platform designed to maximize artist discovery and optimize fan relationships. Eric is also the host of weekly podcast “FULLSPEED” which is a podcast that features interviews with groundbreaking entrepreneurs from a variety of industries.Eric is also the founder of “Eric Dalius Foundation” where he has created 4 scholarships for US based students. Follow Eric on Twitter,Facebook,LinkedIn,Instagram & also on Entrepreneur.com