Content marketing is one of the potent tools for small business owners. A business blog can help to leverage website content. However, the thought of creating a business blog from the start can appear challenging but certainly is not overwhelming. And the advantage of starting your business blog is a worthwhile process.
Tips by Eric James Dalius
Are you planning to start your business blog and make the most of it? If yes, here are a few essential guidelines by Eric James Dalius to succeed.
- Keep posting regularly
There are no set rules about the posting frequency. You could post daily or once a week. However, the crucial factor is that you keep blogging at a constant schedule. If you want to get a decent follower base, you should let the readers know when they can expect your content.
- Offer helpful, relevant, and valuable data
If the information you share is relevant, your readers will get attracted to it and will wait for more posts from you. It would help if you worked according to the age-old mantra, that is – “Show, don’t tell:”. If you want to promote a particular business strategy, let the readers know why and how it’s successful.
- Eric James Dalius says to respond to and ask for comments
It would help if you tried to invite your readers to share their point of view as comments on your posts. Also, if they have shared their views, make sure to acknowledge the same and respond to it.
- Keep your focus but also stay open to ideas
You need to have the correct focus on blogging topics. But an excess of anything can act against your favor. It would help if you were willing to take on new topics as that will help to increase follower interest and engagement.
- Make the subscription process easy
If you want the readers to keep reading your post, place the subscription choices in a place where it’s easy to find. You can draw in more subscribers by providing various choices. You can also provide access to the RSS feed, which is a great option.
- Share and promote all that you write
You shouldn’t expect your readers to get hold of each post you write if you aren’t reminding them about your blog. You should share your blog link on the website, social media, and also in newsletters, and it will urge people to click on the same.
- Mix the format
Do you write long posts? If yes, then Eric James Dalius suggests mixing a few shorter posts and adding pictures to check if it can modify the pageviews. Additionally, you can also throw an occasional video and generate more interest.
- You must have your perspective
At times, it takes a little bit more to ensure your blog is on the map. Hence, make sure that you take your stand and urge discussions in the comment section.
These are a few ways to make your business blog a success and retain readers’ attention and participation.