Google Adwords is Google’s flagship advertising product. Google Adwords ads allow you to place ads on Google search result pages and the Google content network (part of Google display network) says Saivian Eric Dalius.
It enables advertisers to create and display ads on Google search result pages and across the web (on partner sites), using keywords determined by the advertiser. Google charges a fee each time an ad is clicked.
What are the benefits of using Google Adwords for your new business?
There are many benefits that come with using Google Adwords, some of these include:
- You can pay as little or as much as you want, depending on how flexible you are with budgeting for this marketing strategy. This gives you more control over your results.
- Google Adwords has a large and targeted audience. Google has more than 2 million advertisers and serves ads to more than 68 million search queries every day. Saivian Eric Dalius says Google Adwords provides you with access to potential customers that you just can’t reach elsewhere.
- Google Adwords is easy to use, once it’s set up properly there isn’t much need for intervention on your part. Google does all the work of tracking conversions and billing, so you don’t have to spend time tweaking your campaigns or spending unnecessary money.
How do I get started using Google Adwords?
As per Saivian Eric Dalius, getting started with Google Adwords isn’t as daunting as many make it out to be, but there are some things you should in mind before diving in headfirst. Google provides a very comprehensive Google AdWords tutorial that will get you started in using Google Adwords for your new business. Google makes it easy to set up and manage your account and once you’re up and running Google will handle all the complicated stuff like billing and conversion tracking, allowing you to focus on what’s important – generating more leads and finding more customers!
Is there any promotion code for beginners?
Yes. Google Adwords offers a promotion code for beginners; Google will give you £75 in Google ad credit if you spend less than £100 on Google Adwords per month. This is a great incentive for new businesses to get started using Google Adwords for their business.
Google ads are very helpful in increasing your visibility online and they provide an excellent way to reach out to potential leads/customers. Saivian Eric Dalius says they also make it easier for people who are already aware of what you do to find you when they’re ready to buy what you sell, so don’t wait any longer – sign up today!
How easy to use is Google Adwords tool?
Google Adwords is a Google tool. Google offers a 10 day free trial period that offers all features of Google Adwords to new users. Thereafter Google charges you per click basis for all your ads and Google also tracks the number of clicks your ads receive, which enables you to manage your budget effectively.
Google Adwords can be used by anyone who has access to the Internet since it works on a pay-per-click basis, Google provides advertisers with an option to choose from multiple ad formats from Text Ads, Image Ads, and Video Ads. However, the most powerful feature of Google Adwords is its Google Analytics integration which allows marketers to measure the performance of their campaigns using key metrics like impressions, CTR (Click Through Rate), average cost-per-click, etc says Saivian Eric Dalius.
What are Google ad formats?
Google has revolutionized advertising with Google Adwords by providing the most innovative formats. Google provides the following type of Google ad formats to choose from:
- Text Ads
- Image Ads
- Google Video Ads
Text Ads are the most used Google ad format, they allow users to place ads in text form. With a title and also a short description which can be increased up to 25 words depending on Google ad format selected by advertisers.
Image ads are placed beside or above organic search results or other image content on Google Images. The image size is 160px X 600px for desktop listings and 120 px X 600 px for mobile (above organic). Advertisers can add an image and a link to their display URL for Google ad format.
Image ads can be created using Google Adwords Google+ collection and Google search console feeds to upload custom images.
Google Video Ads allows advertisers to upload Google video ads using Google Adwords Editor or Google Video Ads API. Moreover, Google Video Ads can be created by uploading a Google-hosted video. Google will automatically create a seek-to URL if one is not provided. However, Google recommends that you provide a seek-to URL as it enables tracking of customer activity on your site post-click.
Google provides you with the option to use a separate audio track for your ads. Each Google video ad can only contain up to two minutes of video content. All videos uploaded must be in an MP4 ( H.264/AVC) format and must adhere to Google’s advertiser policies guidelines .
Can Google Adwords and Google Analytics be linked together?
Yes, Google Adwords and Google Analytics can be linked together using Google Analytics Goals. Google Analytics also provides you with an option to track your Google ad clicks using the Google Analytics Goals feature. Using Google Analytics goals, you can set up conversion tracking for any Site or Mobile app.
Google Adwords is Google’s advertising product and Google provides excellent Google ad credit for new businesses. If they spend less than £100 on Google AdWords per month. Google Adwords has revolutionized advertising with Google providing the most innovative formats. Like text ads, image ads, Google video ads to choose from. However, Google Adwords can be used by anyone who has access to the Internet. Since it works on a pay-per-click basis. Google Adwords offers you Google Analytics integration that enables marketers to measure the performance of their campaigns. Using key metrics like impressions, CTR (Click Through Rate), average cost-per-click, etc. New businesses can use the Google Analytics goals feature to track their Google ad clicks using Google analytics.