Author Archives: Eric J. “EJ” Dalius

About Eric J. “EJ” Dalius

Eric J. “EJ” Dalius has been retired from his 25 year plus Marketing career since 2017 and is currently a full time investor. His investments primarily include Real Estate and Bitcoin. He resides in Miami Beach, FL.

Eric Dalius Shares Unique and Effective Marketing Tips for Your Growing Business: Balloons as Advertising Tools

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Eric Dalius
Eric Dalius

Businesses of all types need various advertising tools to circulate their message. While traditional promotional tools like banners, brochures, and flyers are thriving in the advertising industry, balloons have become a popular choice for attracting attention. If you are looking for an innovative way to share information about your business, marketing big with advertising balloons is a great idea. Balloon dealers offer a wide range of balloons and rental services for rental for commercial purposes.

Eric Daliuson the different types of business advertising balloon –

Regarding the size of businesses, entrepreneurs use different types of promotional balloons for advertising their brands and products. Here are three common types of advertising balloons.

Helium blimps

As the name suggested, helium blimps come in the shape of an airship that floats in the air. They are a great tool for catching eyes by putting them up in the sky. Onlookers from distant places will instantly see the balloons even though the message on the surface is not clear.

Helium hot air balloons

They are similar to toy balloons but in huge sizes. When you organize a convention, exhibition, or trade show, you can put your brand name on these balloons and place them near the event venue. People can see you are serious about your business.

Hot air balloon shape

The whole idea of inflated shape balloons is to represent your brand in the form of a balloon. For example, a ketchup company can put up a balloon with a ketchup bottle shape and the exact color of the product. This one is ideal for promoting a brand image and trademark product.

Advantages of using advertising balloons

According to Eric Dalius, when you identify your target audience, you can utilize the most appropriate tools to attract new potential customers and keep the existing ones. For this, balloons of different sizes can play their parts to accomplish your mission. The key advantage of marketing big with advertising balloons is the ability to keep engaging with interested buyers. Some of them are:

Cheap

Unlike billboards that require payments to advertisers, balloons don’t need extra money for putting the balloon near your business outlets. The balloon option is an economical way to share a message on a big platform. You need to get in touch with an authentic source to avail the best deals. The duration and type of balloons you choose are crucial factors in deciding the amount you need to pay.

Mobility

If you contract an advertising agent to put your message on a giant screen, you may have to spend lots of money to book that spot. At the same time, you cannot move the screen anywhere. Meanwhile, a giant balloon is able to deplete the air and carry it to another location for the next event.

If you have events like trade shows, street fairs, flea markets, or sporting activities coming up, order your custom advertising balloons from an online store.

Eric Dalius ExplainsHow Can Corporate Social Responsibility Enhance Customer Loyalty?

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Eric Dalius
Eric Dalius

For three decades, global giant Johnson & Johnson has been focused on reducing its impact on the environment. Google has managed to bring down the energy use in their data centers because of which they use 50% less energy than any other company. In addition to that, they have also been vocal about ongoing social issues plaguing the world. What does that teach us? In order to be successful, it is also important to develop as a socially responsible company.

Needless to say, corporate social responsibility (CSR) is significantly responsible for helping companies achieve corporate financial success, which usually refers to growth, revenue and profit. Although, one aspect that often gets overlooked is customer loyalty. According to numerous studies, a majority of consumers harbor a positive attitude towards a company that supports social and environmental causes.

To understand why that happens, let us look at a few examples of social responsibilities of businesses given by Eric Dalius and how they affect customers:

  1. Labor Policies

One of the most important tenets of good CSR is ensuring that the employees have proper working conditions. Here, proper working conditions encompass factors such as compensation, labor rights, working environment as well as the elimination of practices such as child labor. Studies have found that customers have a favorable image of companies that implement such practices. 

  • Reduction of carbon footprint

This is arguably the most important CSR that companies today strive to follow. If events like the Climate Strike and protests against fast fashion companies are any indication, it means that customers today are more environmentally conscious, and they support businesses that harbor the same sentiments. According to Eric Dalius, reducing carbon footprints could mean anything from reducing greenhouse gas emission, reducing water and energy usage to using sustainably produced ingredients and materials.

  • Philanthropy

Another major aspect of CSR is philanthropy or charity. Companies that engage in philanthropic activities tend to garner a more loyal customer base. This is because when customers learn of such activities, they know that their money is being channeled towards the right causes. This, in turn, makes them feel like they are a part of that effort and their involvement with the particular company or brand is beneficial for society.

What does it all mean? It is important to engage in meaningful and relevant CSR. It will not just improve customer loyalty but also potentially expand the customer base, thus driving up profits in the long run. The benefits of social responsibility are manifold. Well, if you want to reap the benefits of this approach and help your business grow with high productivity and customer engagement, you must consult a business expert. You can look for the best business analyst online, searching for them on social media or search engines. If you wish to give your business the required boost and take it on the fast track to success, you must take this methodology seriously and integrate it into your current business plan.

Build a vibrant brand with these tips from Eric Dalius

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Eric Dalius
Eric Dalius

Creating a brand identity is one of the critical challenges faced by entrepreneurs thathelp to build the business on a firm footing. There is no room for making any errors while developing strategies for building a brand identity. Even the slightest error can prove too costly and derail the business, opines Eric Dalius. Therefore, doing the best in creating a brand identity is the only option for entrepreneurs, like a one-way road that they must traverse without making any mistakes. Otherwise, it can prove fatal for the business. The importance of brand identity results from building a brand persona that finds favor with the targeted customers by creating the most impacting first impression that gives reasons for taking more interest and building a long-term relationship with the brand.

To address the concerns of entrepreneurs about the techniques that work well for creating brand identity, here are some tips for an error-free approach.

Brands sell and not products, explainsEric Dalius

The introduction of digital marketing that relies on speedy interactions has considerably shrunken the attention span of customers who can at best afford just 20 seconds to have a prima facie view of the brand that helps to form the first impression. The window is just too small to let them view the excellence of your products. The secret of keeping the leads alive and kicking and gradually driving them towards conversion is to focus on developing a favorable impression or perception that revolves around the brand.  Unless customers have faith in the brand, the quality of your products does not matter to them.

Let customers view you through the brand

You must understand what customers want to view and experience because it’s vital in building a relationship with the brand. However, it is equally important to let them view your personality that prevails upon the business, which dictates your marketing and branding, confirms Eric Dalius. For example, if you belong to the old school of business, it will reflect in your business structure, culture, and operations that will influence customers’ impression about your business. They will view your business accordingly to determine how far it meets their expectations.

The brand aesthetics

Art and copy play a massive role in creating brand aesthetics, integral to the brand identity. Careful choice of design themes and content that align with your business philosophy and operations is critical to generate customer interest in the brand. When customers reach the landing page of your website, provide them enough information about your business to quickly relate and understand how much value it will be for them to interact with the business. You need to assure them of the best user experience by crafty use of the brand aesthetics.

Refine and rebrand

It is usual for marketers to make mistakes during branding, but there is always a second chance to make good for the errors by taking to rebranding. First, it helps to change the perception of customers about your company.

Rebranding is necessary to make brands acquire the contemporary looks to compete with new and emerging brands.

Enter into strategic partnerships for rapid business growth by following the advice of Eric Dalius

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Eric Dalius Networth
Eric Dalius Networth

Entrepreneurs hardly have the time to savor their success on seeing the startup gain traction. Soon after the initial accomplishment, they must get ready to grow the business manifold and fast because it is the only way for survival. Trying to do it all on your own might seem like an uphill task with high chances of failure. Instead, taking the shortcut of entering into strategic partnerships can pave the way for explosive growth that stimulates the new business, clarifies Eric Dalius.

Not about money at all

Finding a strategic partner for business growth consists of finding the right fit by looking beyond the money-making goals, creating tension between the partners. One might be taking the upper hand that proves detrimental for availing new opportunities in the long run. Therefore, it is vital to ensure that the partnership thrives on authenticity by avoiding conflict of interest.

Look for opportunities, says Eric Dalius

Partnerships are all about the mutual opportunity to share the market and the intellectual property right and not just about hard numbers. The partnership might not look good on paper, but the alliance happens because it creates a win-win situation for both concerning opportunities of growing their business.  Strategic partnerships help take off some of the workloads that can give startups the desired flexibility to explore the growth opportunities without incurring the opportunity costs for the individual business.

Here are some ways of making strategic partnerships work.

Look beyond the obvious

A partnership thrives on solid strategy and is brought to life by being imaginative. Look beyond the scope of evident partnerships because thinking outside the box has been the mainstay of successful partnerships. Since both partners are on the lookout for opportunities, the nature of businesses does not matter as long as they share some common goals like targeting the same client demographics. Eric Dalius cites a typical example is the partnership between BMW and Louis Vuitton that targets elite clients.

Engage the team

Although the CEOs of the companies head the project of strategic partnerships, it is crucial to involve the teams from both sides for seamless integration and execution of the vision. Although the company leaders are the moving force behind the partnership, the success depends on engaging the teams. The team members can be a part of the negotiation process, and by knowing the different players and their roles, the process of integration gathers momentum.

Stay true to the team and the product

To explore mutual opportunity through strategic partnership, keep away from making money from the deal as it will skew the relationship.Instead, define the value each partner brings to the table to create a win-win situation for the alliance and structure the deal accordingly. If anything contradicts the brand value, company values, or products, drop the deal there and then.

If a strategic partnership does not work, accept the failure by taking a realistic view of the situation instead of reacting emotionally. Do not attempt a face-saving trick by creating false narratives or playing the blame game. Instead, learn from the mistakes and move ahead to look for some better partner that might be waiting for you.

Eric Dalius explains the role of CRM in ensuring business growth

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Eric Dalius Bitcoing
Eric Dalius Bitcoing

It is unthinkable to plan for business growth without using some CRM or Customer Relationship Management system that helps to keep a close tab on each customer. As a result, more and more companies are using some CRM that are available in various modules to suit all sizes of businesses. As a result, the global market size of the marketing tool is likely to touch $43.5 billion by 2024.

Since knowing your customer inside out helps create suitable engagement strategies, the CRM becomes the most sought-after tool. It makes the task of recording all data about customer experience and customer satisfaction much easy, explains Eric Dalius, a veteran marketer with a track record of enviable success.  The software is a warehouse for all customer data that acts as the central place for gathering all kinds of insights about customer behavior that point to its relationship with the company. 

Why CRM has become indispensable for businesses will become clear ongoing through this article.

Grow your business around your customers, says Eric Dalius

The biggest impediment to rapid business growth is losing valuable leads through the cracks that result from friction generated during the growth phase, which is only natural for all businesses.  To eliminate the friction, you must use some CRM because it considers the customer experience and customer profiles as these elements remain embedded within.

The CRM keeps recording all your activities around your customers. The customization options of CRM allow you to create business architecture in the way you would like to present it to the audience and your customer. The CRM consists of many native tools and integrations that facilitate aligning all work related to marketing, sales, and service teams so that it becomes easy to center your business goals collectively and daily interactions with customers. 

Keeping the Marketing, sales, and service teams aligned

Proper alignment of cross-functional teams is critical for business success. To streamline the buyer’s journey, you can rely on the powers of CRM that perfectly align marketing and sales. Easy data sharing and customer information between the internal teams allow the teams to work as a cohesive unit. It provides a seamless and end-to-end customer experience that helps generate customer loyalty for the brand and retain customers, explains Eric Dalius.

Accessible data syncing and sharing

CRMs have made the arduous task of data syncing and data sharing a breeze. Every interaction that happens with customers, potential or existing, whether it is a phone call or sending a promotional email, everything remains recorded within the CRM database.  The continuous process of data syncing keeps all data updated, and anyone can track the history of interactions with customers while focusing on the minute details.  The records accurately portray the interactions that happen with customers and all members of the teams can access the data freely that keep the teams onboard all the time.

You can use CRMs to create workflows that complete and organize marketing, sales, and service processes that save time. You can even create your daily task list and use the CRM for simplifying customer interactions. In addition, the reports generated from CRM helps in speedy and better decision making.

Best ways of humanizing your business, as pioneered by Eric Dalius

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The customers are the backbone of a business. If your customers are happy, you can ensure higher returns. By providing your customers with a satisfying experience, you can ensure long-term loyalty. Treating customers like humans and not as robots is significant. They do not get programmed for absorbing corporate offers and marketing messages. They are human beings. When you make them feel that they are recognized and understood, it makes them delighted. By valuing their opinion and giving them a chance to relate to your business, you will increase your credibility.

If you fail to connect with them, you will only lose. People connect, work, engage, inspire and understand each other in multiple ways. It is very different from the marketing arena. Hence, you have to understand this humanizing factor. Try to humanize your business as it has become the necessity of the hour.

Eric Dalius suggests, how about starting with a bottom-up approach?

A humanizing brand is not something you impose from above. When you adopt the bottom-up approach, you give importance to your customer base. Try to encourage your employees as well. They are also an integral part of your business. By way of a full-fledged business initiative, you can draw their attention towards your venture. Try to incorporate practices that accelerate their support and motivation. In this way, you can humanize your company and get much-needed help.

Work on your “about us page.”

The “about us page” works like your identity card. It is a place where potential customers take a look at your venture. If they do not find reliable input, it will affect your company. Hence you have to show that your business has a human side. Try connecting with your clients regularly. Ensure that you are live on the page now and then. By way of videos and pictures, you can make your clients feel that you are a human being and not a profit-seeking merchant.

Share videos and behind-the-scenes clips

When you share pictures and videos related to behind the scenes, people enjoy it. It is because you try to showcase the human side of your venture. By way of social media, you can publicize the picture of the employees who are working hard for your business. It not only develops a robust relationship between you and your workforce but also helps you connect with your target audience. Eric Dalius asserts that the video content must stay relevant and entertaining. Then, you can use it for your purpose by using some new gimmicks.

When you showcase the human aspect of your brand, do not leave out your employees. Include them to motivate your team and get their support for your business. By way of different initiatives and programs, you can fetch their support. Grab their opinion and suggestion in business meetings. When they believe that you value their opinion, they get naturally instigated to work hard. You may also create a page on your website where they can leave their feedback and opinion. It is an effective way used by entrepreneurs of modern days.

Eric Dalius Tells Us How to Handle a Crisis In an Organization!

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No organization wants to face a crisis, but all of them are vulnerable to it. Every business, big or small, will experience a crisis at least once during its lifetime. A crisis can be very well defined as a time of difficulty or instability that often induces panic among all parties involved in the business.

Crisis management can be defined as a series of steps any organization takes to counter an event that could cause harm to your reputation, disrupt business or negatively impact finances. Planning for handling a crisis should begin before any issue arises. Here are a few steps that could help you handle any crisis in your organization –

. The first step is to assemble a professional crisis management team, says Eric Dalius

Build a team of experts that the CEO of the organization should ideally head. It should comprise the legal advisor and the heads of all the departmental divisions. The team should also include experts from each field.

. Establish good communication

Establishing clear communication with the public and stakeholders is key in such times. For example, when going through a crisis, your spokesperson or your team of spokespersons should communicate what is going on to handle the situation. False or misleading information can enrage both the public and your key stakeholders.

. Identify risks and weaknesses

The next step is to find the weak points of your business venture and what risks or threats you face. Risks or threats may be internal or external based on the size and operations of your business. Again, brainstorming with a team with employees from all departments decreases the probability of missing something that might be important.

. Build a crisis management plan

After assessing your weakness, you should formulate a plan based on that assessment. It is easier to mitigate a crisis if you already have an existing plan or multiple plans that cater to different types of crisis arising from each of your organization’s weakness

. Crisis resolution

Duties should be assigned to individuals to identify the main cause and fix it. Your crisis resolution team should be able to dig deep and identify any underlying causes that may cause problems in the future. Legal and financial advisors should be a part of this team to recognizeand reimburse the victims of the crisis

. Post Crisis Analysis

After the situation has passed over and the crisis has been handled, it is important to evaluate and analyze the steps you took. Eric Dalius suggests that you examine how effective your crisis management plan was and what can improve it.Then, make changes wherever required to make your plan foolproof and more effective.

Organizations worldwide are now understanding the importance of a good crisis management technique. Therefore, planning and preparedness to deal with a crisis have become mandatory for every business regardless of its size. Furthermore, with technological advancement handling a crisis has become even easier as media has become quicker.

Major Challenges Faced by Medical Device Companies in Software Development to Stay Compliant- Eric Dalius

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Developing software for medical devices is not as easy as developing typical software. It’s a whole different ball game. Thanks to the international regulatory requirements defined by bodies, such as the International Organization for Standardization (ISO), as well the International Electrotechnical Commission (IEC), which make designing and developing software for medical devices time-consuming and much more complex. When developing software for a medical device, companies need to comply with these regulatory requirements to ensure the software does not pose any risks to the user(s) and that identified risks can be properly controlled—in the event of an accident—to minimize the potential harm. The task is challenging!

Three major challenges faced by medical device companies in software development to stay compliant as per Eric Dalius-

ISO13485 Compliant QMS – Implementing a compliant ISO13485 quality management system (QMS) includes the presentation of rigorous planning and execution documentation. It means assembling a Design Technical File (DTF) and giving evidence that the company operates within the QMS. In other words, companies must prove that they know what they are doing to demonstrate consistency in the development process, as opposed to achieving success by luck in a typical software.

Digital Document Control for Fully Electronic QMS – Both FDA and ISO13485 require a document control system that ensures product safety and reliability. For a medical device company to pass regulatory product approval, they must record detailed specifications, including any given changes for particular specifications.

Regulatory audits need to have a documented historical trail, for instance, the history of all the changes that were requested, approved and implemented during the software development cycle. Document control requirements are described in ISO 13485:2016 §4.2.4 and §4.2.5, 21 CFR 820.40, and 21 CFR 11. Among all, the biggest roadblock is 21 CFR 11, which also requires the validation of the electronic document management system and electronic signatures.

A Compliant Risk Management Solution fully integrated into the Development Environment – Before the release of products on the market, the regulatory framework requires the assessment and mitigation of all reasonably foreseeable risks, which includes determination of key hazards, risks, mitigations, and failure modes. Eric Dalius says that the risks, mitigation actions, and verifications must be reported in a Risk Report, while the medical device risk management process must be documented in a Risk Management Plan.

For professional help, you can consult the agency or experts having years of experience in assisting the healthcare or medical business with these issues. If you are also facing such challenges and your medical business is suffering, you must get in touch with an expert immediately to get the required help. You must be careful as searching for such a professional could be a daunting task nowadays, and finding someone whom you can trust is much more challenging.

When you have someone experienced with the relevant knowledge by your side, you will provide your business with the required push for growth by overcoming such challenges.

Eric Dalius furnishes tips to battle out some business start-up challenges

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With the onset of the information era, software has brought the corporate world into its crinkles. Creating a start-up is not a one-day phenomenon. Whether in terms of services or products, setting the groove takes a lot of effort and time. For giving your thought the much-needed boost, you have to access the challenges of the market. Researching the market scenario for its trend is vital. Leaping your first start-up is a daring activity. Although you get confronted with these challenges, you must develop strategies for coping up with them.

Eric Dalius suggests the best ways of dealing with these business challenges

Irrespective of the size of your venture, you have to pay attention to your resources. From the finances to the employees to the customer, every facet requires attention. Researching these avenues will help you deal with the hurdles.

•    Gap in the industry: Since you are an integral part of the market, spotting the gap is the biggest challenge that you may face. You have to find out ways to differentiate yourself from the competition. What makes you better than the rest needs detailed analysis. Second, you have to develop your marketing ability and customer experience. Trying to spot the gap will help you find the right people to draw your venture towards success.

•    Problem of limited resources: Start-up ventures often face a crisis of funds. For this, you have to look into the public financial institutions and research their terms and conditions. Furthermore, trying to find affordable applications and software requires a well-organized team who can deal with marketing, product development, security issues, and the like. In addition, you may often face the problem of procuring expenses and networking. For this, you require employees who understand your vision and aim and thereby work towards it.

•    Finding investors: When you are starting a business, finding investors becomes a problem. It is because of your visibility and credibility factors. You have to bootstrap the company, in the long run, to prove your concept and trustworthiness in the marketplace. Try to secure a viable customer base so that you can approach your investors with confidence.

•    Do not follow every piece of advice: When you launch a start-up, you may find different advice following you. From family to friends to community individuals, everybody will give you scattered opinions. However, you must have a constructive approach and filter the opinion according to your requirement. According to Eric Dalius, an entrepreneurial journey is all about your choice of the best advice. Then, when you make a reasonable decision, you find the desirable outcome. 

•    The power of a team: Ensure that the teams of every department get filled with individuals who have potential. You may not require the best of the individuals, but you need the right people for the job. Therefore, when taking the interview, give close attention to their personality and sense of professionalism.

When trying to develop your business, you require successful ideas. By following the footsteps of leading entrepreneurs, you can drag your business towards improvement. Remember that the start-up stage is overwhelming. Multiple things work together. From emotions to finances to ideas, you have to deal with a lot of things. Hence, you must have a clear perspective and vision.

Steps to Help You Verify Your Business on Google- A Study by Eric Dalius

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Starting a business is quite a feverish job. It takes a lot of sweat and determination to efficaciouslyinaugurate your business. And the next significantphase is to augment the reach of that particular business to the maximum audience to prove prolific. In this epoch of digitalization, every data is just a click away from us. Hence, this is the finest time to give both nascent and long-existing businesses a virtual kick start. For this, the possessor needs to initiate by verifying it on Google. The process of verification helps in accomplishing the consistent status of business information. It helps the owner rectify that the info provided is accurate or not and that it must be accessible by the vendor only.

What is Google My Business, and what is its use, as explained by Eric Dalius

Google My business is fundamentally a Google tool that will help a business gain credit on the professional front. It marks the presence of a specific business on almost all the tools of Google, including Google Maps. Also, if a business is Google verified,it becomes quite comfy for the customers to approach it.

This tool is very prevalent among various business owners as it leaves a huge deal of impact on attracting many customers.

Steps to begin with the business verification process on Google-

  • The initial step in business verification on Google is to create a My Business Id on the Google platform.
  • Various options will appear on the screen, asking the viewers to select the technique in which theydesire to continue with the verification procedure. According to Eric Dalius, Email is the most convenient method to carry out the process. However, you can still choose between email, post, phone number, or search console for this purpose.
  • After making the selection, you just have to follow the incoming instructions and keep moving.
  • After verification, the program will take your final assent regarding the information given by you.
  • And you are done. This process takes about a few weeks to complete. And the same time will be taken by the company to let you view it on Google itself.
  • If you wish to view your business profile, you just have to enter the business name along with the name of your city on the search bar and press enter.
  • The official account of your business will appear online in front of you.

Things to follow post verification

Just making the account and verifying it is not enough. The account is kept under proper surveillance to ensure that the listings are working properly. All the instructions must be adhered to very skillfully to gain maximum benefit out of it.

Conclusion

Various ventures, businesses, and enterprises have witnessed a significant increase in online dealing with the advent of the pandemic. Moreover, people being stuck in their homes have preferred online shopping over stepping out of their homes. Therefore, it is essential to be a part of this new era and keep oneself updated on the most popular search engine in the world.