Eric Dalius Saivian Shares Top 4 Benefits of Traditional Marketing in 2021

In 2021, most businesses are using modern and digital marketing methods to promote their brand image. However, the primary goal of businesses is to establish a solid customer base. 

Being said that, many companies still use traditional marketing methods. Some businesses are taking their marketing strategy to a new level by combining digital marketing with traditional marketing. No matter how advanced digital marketing becomes, it will never be able to diminish the power of traditional marketing. This is why 50% of customers trust print marketing over the digital channels

As per various researches, traditional marketing is one of the most effective promotional strategies businesses can use. Digital marketing is an expensive promotional strategy that might decrease the profits of your business. However, you can save thousands of dollars using traditional marketing techniques as they are one of the most cost-effective marketing solutions. Here are the top 4 advantages of traditional marketing in 2021. 

Great Exposure

Online advertising is generally the best method to increase the exposure and reach of a business. However, just because they are effective doesn’t mean they will attract potential customers online. 

Eric Dalius Saivian suggests you combine both digital marketing and traditional marketing techniques so that you can stand apart from your competitors. Keep in mind that sometimes your targeted audiences won’t be able to access the internet. In this case, traditional marketing will come in handy. Traditional marketing can increase the exposure of your brand by promoting your business amongst relevant audiences. 

You Can Attract New Audiences, Says Eric Dalius Saivian

Traditional marketing will help you to reach a massive number of audiences across multiple demographics. The marketing media also provides a higher customer engagement rate as these marketing and promotional techniques can be personalized easily. Incorporating printed media in your business strategy is one of the best methods to attract new audiences. 

Traditional marketing techniques work amongst mass populations across different geographical locations. Not to mention, you can effectively build a new audience base. As print media offers extraordinary brand exposure, you can use this as a beneficial side of your traditional marketing. 

You Can Have Effective Success Rate

The success rate of traditional marketing is the same as the digital marketing methods. However, sometimes the traditional marketing proves to be better than digital marketing. This is because not everyone will prefer to engage with your business through digital channels. 

More than 20% of buyers don’t visit social media profiles of businesses to purchase products. They rely on printed media to know about a business. Therefore, traditional marketing is the best option to capture their attention. Not to mention, the traditional marketing techniques will allow you to customize your brand. 

Easy Access to the Local Audiences

One of the best benefits of traditional marketing is that it will help you to target your local audiences. Whenever you target the local customers, it’s worth leveraging the benefits of mail marketing and print media methods. They are not only an easy way but also the fastest method to reach your target audiences. 

Additionally, you can also automate the printed advertisements as it will allow your audiences to know the strengths of your business. 


These are the top 4 great advantages of traditional marketing in 2021. Nowadays, marketers understand the importance of traditional marketing. Hence, they are focusing on learning the latest traditional marketing channels. 

Top 4 Reasons by Saivian Eric Dalius Why Marketing is Important for Your Business

In today’s fast-paced digital era, marketing is extremely important for the growth of your business. As an entrepreneur, you need to enhance the online presence of your company. Collaborating with a professional marketing agency will help you to market your business easily. 

Online marketing isn’t only about developing and maintaining a business website. You also need to use multiple social media platforms to promote your products and services. Businesses have to make proper market analyses to determine their target customers. 

Nowadays, people prioritize online shopping, and avoiding going with the flow will make your business less attractive or less visible. Apart from that, marketing also improves the image of your brand to the public. People always prefer building relationships with a trustworthy brand that provides products and services at an affordable rate. 

Here are the top 4 reasons why marketing is extremely important for business. 

You Can Engage With Your Customers Properly, Says Saivian Eric Dalius

Engaging with your customers is one of the most important factors for your business. And marketing is a highly effective tool that will help you to keep the discussion going. 

However, keep in mind that engaging and building a relationship with potential customers is different from promoting your offers. Make sure you engage with your customers while also showcasing useful information regarding the products and services. As customers prefer fresh content, you shouldn’t disappoint them. 

Using social media platforms is a great way to engage with your customers. Some businesses also use humor to attract the attention of their audiences. Your marketing will create a sense of belonging by engaging with the customers. 

You’ll be Able to Build Reputation of Your Company

The revenue, lifespan, and growth of your business are highly dependent on the reputation of your business. Hence, reputation will also determine the equity of your brand, added Saivian Eric Dalius.

The primary goal of most of the marketing activities is to build the brand equity of the business. Your business reputation will enhance once you start fulfilling the expectations of your consumers. This way your business will not be seen as a responsible community member but the customers will be proud while associating with your offerings. 

Business owners should use branding, CSR strategies, effective communication, and PR to ensure online reputation. 

Saivian Eric Dalius Says You Can Boost Your Sales

Marketers utilize multiple ways to promote their services and products. Once you advertise a product, the visibility of the products will be increased as well as the chances of selling it. 

Customers will be motivated to try your services and products and this will enhance their purchasing decision. When customers are happy with the quality of your products and services, they will become the brand ambassador of your business with your knowledge. This will enhance word-of-mouth marketing and ultimately the sales of your business. 

Make sure you offer high-quality services and products to enhance your marketing efforts. 

You Can Get Insights of Your Business

Every business owner knows the importance of targeting relevant audiences. However, your content should be relevant as per the requirement of the audience. With the help of marketing strategies, you can establish the messaging of your business that will convince the appropriate audiences, suggested by Saivian Eric Dalius.

During this period, you need to improvise the message so that you can know the perfect one for your audience. Once you’re done testing the different types of messages, you’ll be able to find the baseline of your marketing capabilities. 


As your competitors will be marketing to promote their offerings, your business should do the same too. This way you can gain a competitive advantage over your competitors. However, make sure your marketing efforts are positive as well as relevant.