Build a vibrant brand with these tips from Eric Dalius

Eric Dalius
Eric Dalius

Creating a brand identity is one of the critical challenges faced by entrepreneurs thathelp to build the business on a firm footing. There is no room for making any errors while developing strategies for building a brand identity. Even the slightest error can prove too costly and derail the business, opines Eric Dalius. Therefore, doing the best in creating a brand identity is the only option for entrepreneurs, like a one-way road that they must traverse without making any mistakes. Otherwise, it can prove fatal for the business. The importance of brand identity results from building a brand persona that finds favor with the targeted customers by creating the most impacting first impression that gives reasons for taking more interest and building a long-term relationship with the brand.

To address the concerns of entrepreneurs about the techniques that work well for creating brand identity, here are some tips for an error-free approach.

Brands sell and not products, explainsEric Dalius

The introduction of digital marketing that relies on speedy interactions has considerably shrunken the attention span of customers who can at best afford just 20 seconds to have a prima facie view of the brand that helps to form the first impression. The window is just too small to let them view the excellence of your products. The secret of keeping the leads alive and kicking and gradually driving them towards conversion is to focus on developing a favorable impression or perception that revolves around the brand.  Unless customers have faith in the brand, the quality of your products does not matter to them.

Let customers view you through the brand

You must understand what customers want to view and experience because it’s vital in building a relationship with the brand. However, it is equally important to let them view your personality that prevails upon the business, which dictates your marketing and branding, confirms Eric Dalius. For example, if you belong to the old school of business, it will reflect in your business structure, culture, and operations that will influence customers’ impression about your business. They will view your business accordingly to determine how far it meets their expectations.

The brand aesthetics

Art and copy play a massive role in creating brand aesthetics, integral to the brand identity. Careful choice of design themes and content that align with your business philosophy and operations is critical to generate customer interest in the brand. When customers reach the landing page of your website, provide them enough information about your business to quickly relate and understand how much value it will be for them to interact with the business. You need to assure them of the best user experience by crafty use of the brand aesthetics.

Refine and rebrand

It is usual for marketers to make mistakes during branding, but there is always a second chance to make good for the errors by taking to rebranding. First, it helps to change the perception of customers about your company.

Rebranding is necessary to make brands acquire the contemporary looks to compete with new and emerging brands.

Enter into strategic partnerships for rapid business growth by following the advice of Eric Dalius

Eric Dalius Networth
Eric Dalius Networth

Entrepreneurs hardly have the time to savor their success on seeing the startup gain traction. Soon after the initial accomplishment, they must get ready to grow the business manifold and fast because it is the only way for survival. Trying to do it all on your own might seem like an uphill task with high chances of failure. Instead, taking the shortcut of entering into strategic partnerships can pave the way for explosive growth that stimulates the new business, clarifies Eric Dalius.

Not about money at all

Finding a strategic partner for business growth consists of finding the right fit by looking beyond the money-making goals, creating tension between the partners. One might be taking the upper hand that proves detrimental for availing new opportunities in the long run. Therefore, it is vital to ensure that the partnership thrives on authenticity by avoiding conflict of interest.

Look for opportunities, says Eric Dalius

Partnerships are all about the mutual opportunity to share the market and the intellectual property right and not just about hard numbers. The partnership might not look good on paper, but the alliance happens because it creates a win-win situation for both concerning opportunities of growing their business.  Strategic partnerships help take off some of the workloads that can give startups the desired flexibility to explore the growth opportunities without incurring the opportunity costs for the individual business.

Here are some ways of making strategic partnerships work.

Look beyond the obvious

A partnership thrives on solid strategy and is brought to life by being imaginative. Look beyond the scope of evident partnerships because thinking outside the box has been the mainstay of successful partnerships. Since both partners are on the lookout for opportunities, the nature of businesses does not matter as long as they share some common goals like targeting the same client demographics. Eric Dalius cites a typical example is the partnership between BMW and Louis Vuitton that targets elite clients.

Engage the team

Although the CEOs of the companies head the project of strategic partnerships, it is crucial to involve the teams from both sides for seamless integration and execution of the vision. Although the company leaders are the moving force behind the partnership, the success depends on engaging the teams. The team members can be a part of the negotiation process, and by knowing the different players and their roles, the process of integration gathers momentum.

Stay true to the team and the product

To explore mutual opportunity through strategic partnership, keep away from making money from the deal as it will skew the relationship.Instead, define the value each partner brings to the table to create a win-win situation for the alliance and structure the deal accordingly. If anything contradicts the brand value, company values, or products, drop the deal there and then.

If a strategic partnership does not work, accept the failure by taking a realistic view of the situation instead of reacting emotionally. Do not attempt a face-saving trick by creating false narratives or playing the blame game. Instead, learn from the mistakes and move ahead to look for some better partner that might be waiting for you.

Eric Dalius explains the role of CRM in ensuring business growth

Eric Dalius Bitcoing
Eric Dalius Bitcoing

It is unthinkable to plan for business growth without using some CRM or Customer Relationship Management system that helps to keep a close tab on each customer. As a result, more and more companies are using some CRM that are available in various modules to suit all sizes of businesses. As a result, the global market size of the marketing tool is likely to touch $43.5 billion by 2024.

Since knowing your customer inside out helps create suitable engagement strategies, the CRM becomes the most sought-after tool. It makes the task of recording all data about customer experience and customer satisfaction much easy, explains Eric Dalius, a veteran marketer with a track record of enviable success.  The software is a warehouse for all customer data that acts as the central place for gathering all kinds of insights about customer behavior that point to its relationship with the company. 

Why CRM has become indispensable for businesses will become clear ongoing through this article.

Grow your business around your customers, says Eric Dalius

The biggest impediment to rapid business growth is losing valuable leads through the cracks that result from friction generated during the growth phase, which is only natural for all businesses.  To eliminate the friction, you must use some CRM because it considers the customer experience and customer profiles as these elements remain embedded within.

The CRM keeps recording all your activities around your customers. The customization options of CRM allow you to create business architecture in the way you would like to present it to the audience and your customer. The CRM consists of many native tools and integrations that facilitate aligning all work related to marketing, sales, and service teams so that it becomes easy to center your business goals collectively and daily interactions with customers. 

Keeping the Marketing, sales, and service teams aligned

Proper alignment of cross-functional teams is critical for business success. To streamline the buyer’s journey, you can rely on the powers of CRM that perfectly align marketing and sales. Easy data sharing and customer information between the internal teams allow the teams to work as a cohesive unit. It provides a seamless and end-to-end customer experience that helps generate customer loyalty for the brand and retain customers, explains Eric Dalius.

Accessible data syncing and sharing

CRMs have made the arduous task of data syncing and data sharing a breeze. Every interaction that happens with customers, potential or existing, whether it is a phone call or sending a promotional email, everything remains recorded within the CRM database.  The continuous process of data syncing keeps all data updated, and anyone can track the history of interactions with customers while focusing on the minute details.  The records accurately portray the interactions that happen with customers and all members of the teams can access the data freely that keep the teams onboard all the time.

You can use CRMs to create workflows that complete and organize marketing, sales, and service processes that save time. You can even create your daily task list and use the CRM for simplifying customer interactions. In addition, the reports generated from CRM helps in speedy and better decision making.

Eric Dalius Tells Us How to Handle a Crisis In an Organization!

No organization wants to face a crisis, but all of them are vulnerable to it. Every business, big or small, will experience a crisis at least once during its lifetime. A crisis can be very well defined as a time of difficulty or instability that often induces panic among all parties involved in the business.

Crisis management can be defined as a series of steps any organization takes to counter an event that could cause harm to your reputation, disrupt business or negatively impact finances. Planning for handling a crisis should begin before any issue arises. Here are a few steps that could help you handle any crisis in your organization –

. The first step is to assemble a professional crisis management team, says Eric Dalius

Build a team of experts that the CEO of the organization should ideally head. It should comprise the legal advisor and the heads of all the departmental divisions. The team should also include experts from each field.

. Establish good communication

Establishing clear communication with the public and stakeholders is key in such times. For example, when going through a crisis, your spokesperson or your team of spokespersons should communicate what is going on to handle the situation. False or misleading information can enrage both the public and your key stakeholders.

. Identify risks and weaknesses

The next step is to find the weak points of your business venture and what risks or threats you face. Risks or threats may be internal or external based on the size and operations of your business. Again, brainstorming with a team with employees from all departments decreases the probability of missing something that might be important.

. Build a crisis management plan

After assessing your weakness, you should formulate a plan based on that assessment. It is easier to mitigate a crisis if you already have an existing plan or multiple plans that cater to different types of crisis arising from each of your organization’s weakness

. Crisis resolution

Duties should be assigned to individuals to identify the main cause and fix it. Your crisis resolution team should be able to dig deep and identify any underlying causes that may cause problems in the future. Legal and financial advisors should be a part of this team to recognizeand reimburse the victims of the crisis

. Post Crisis Analysis

After the situation has passed over and the crisis has been handled, it is important to evaluate and analyze the steps you took. Eric Dalius suggests that you examine how effective your crisis management plan was and what can improve it.Then, make changes wherever required to make your plan foolproof and more effective.

Organizations worldwide are now understanding the importance of a good crisis management technique. Therefore, planning and preparedness to deal with a crisis have become mandatory for every business regardless of its size. Furthermore, with technological advancement handling a crisis has become even easier as media has become quicker.

Major Challenges Faced by Medical Device Companies in Software Development to Stay Compliant- Eric Dalius

Developing software for medical devices is not as easy as developing typical software. It’s a whole different ball game. Thanks to the international regulatory requirements defined by bodies, such as the International Organization for Standardization (ISO), as well the International Electrotechnical Commission (IEC), which make designing and developing software for medical devices time-consuming and much more complex. When developing software for a medical device, companies need to comply with these regulatory requirements to ensure the software does not pose any risks to the user(s) and that identified risks can be properly controlled—in the event of an accident—to minimize the potential harm. The task is challenging!

Three major challenges faced by medical device companies in software development to stay compliant as per Eric Dalius-

ISO13485 Compliant QMS – Implementing a compliant ISO13485 quality management system (QMS) includes the presentation of rigorous planning and execution documentation. It means assembling a Design Technical File (DTF) and giving evidence that the company operates within the QMS. In other words, companies must prove that they know what they are doing to demonstrate consistency in the development process, as opposed to achieving success by luck in a typical software.

Digital Document Control for Fully Electronic QMS – Both FDA and ISO13485 require a document control system that ensures product safety and reliability. For a medical device company to pass regulatory product approval, they must record detailed specifications, including any given changes for particular specifications.

Regulatory audits need to have a documented historical trail, for instance, the history of all the changes that were requested, approved and implemented during the software development cycle. Document control requirements are described in ISO 13485:2016 §4.2.4 and §4.2.5, 21 CFR 820.40, and 21 CFR 11. Among all, the biggest roadblock is 21 CFR 11, which also requires the validation of the electronic document management system and electronic signatures.

A Compliant Risk Management Solution fully integrated into the Development Environment – Before the release of products on the market, the regulatory framework requires the assessment and mitigation of all reasonably foreseeable risks, which includes determination of key hazards, risks, mitigations, and failure modes. Eric Dalius says that the risks, mitigation actions, and verifications must be reported in a Risk Report, while the medical device risk management process must be documented in a Risk Management Plan.

For professional help, you can consult the agency or experts having years of experience in assisting the healthcare or medical business with these issues. If you are also facing such challenges and your medical business is suffering, you must get in touch with an expert immediately to get the required help. You must be careful as searching for such a professional could be a daunting task nowadays, and finding someone whom you can trust is much more challenging.

When you have someone experienced with the relevant knowledge by your side, you will provide your business with the required push for growth by overcoming such challenges.

Eric Dalius furnishes tips to battle out some business start-up challenges

With the onset of the information era, software has brought the corporate world into its crinkles. Creating a start-up is not a one-day phenomenon. Whether in terms of services or products, setting the groove takes a lot of effort and time. For giving your thought the much-needed boost, you have to access the challenges of the market. Researching the market scenario for its trend is vital. Leaping your first start-up is a daring activity. Although you get confronted with these challenges, you must develop strategies for coping up with them.

Eric Dalius suggests the best ways of dealing with these business challenges

Irrespective of the size of your venture, you have to pay attention to your resources. From the finances to the employees to the customer, every facet requires attention. Researching these avenues will help you deal with the hurdles.

•    Gap in the industry: Since you are an integral part of the market, spotting the gap is the biggest challenge that you may face. You have to find out ways to differentiate yourself from the competition. What makes you better than the rest needs detailed analysis. Second, you have to develop your marketing ability and customer experience. Trying to spot the gap will help you find the right people to draw your venture towards success.

•    Problem of limited resources: Start-up ventures often face a crisis of funds. For this, you have to look into the public financial institutions and research their terms and conditions. Furthermore, trying to find affordable applications and software requires a well-organized team who can deal with marketing, product development, security issues, and the like. In addition, you may often face the problem of procuring expenses and networking. For this, you require employees who understand your vision and aim and thereby work towards it.

•    Finding investors: When you are starting a business, finding investors becomes a problem. It is because of your visibility and credibility factors. You have to bootstrap the company, in the long run, to prove your concept and trustworthiness in the marketplace. Try to secure a viable customer base so that you can approach your investors with confidence.

•    Do not follow every piece of advice: When you launch a start-up, you may find different advice following you. From family to friends to community individuals, everybody will give you scattered opinions. However, you must have a constructive approach and filter the opinion according to your requirement. According to Eric Dalius, an entrepreneurial journey is all about your choice of the best advice. Then, when you make a reasonable decision, you find the desirable outcome. 

•    The power of a team: Ensure that the teams of every department get filled with individuals who have potential. You may not require the best of the individuals, but you need the right people for the job. Therefore, when taking the interview, give close attention to their personality and sense of professionalism.

When trying to develop your business, you require successful ideas. By following the footsteps of leading entrepreneurs, you can drag your business towards improvement. Remember that the start-up stage is overwhelming. Multiple things work together. From emotions to finances to ideas, you have to deal with a lot of things. Hence, you must have a clear perspective and vision.

Steps to Help You Verify Your Business on Google- A Study by Eric Dalius

Starting a business is quite a feverish job. It takes a lot of sweat and determination to efficaciouslyinaugurate your business. And the next significantphase is to augment the reach of that particular business to the maximum audience to prove prolific. In this epoch of digitalization, every data is just a click away from us. Hence, this is the finest time to give both nascent and long-existing businesses a virtual kick start. For this, the possessor needs to initiate by verifying it on Google. The process of verification helps in accomplishing the consistent status of business information. It helps the owner rectify that the info provided is accurate or not and that it must be accessible by the vendor only.

What is Google My Business, and what is its use, as explained by Eric Dalius

Google My business is fundamentally a Google tool that will help a business gain credit on the professional front. It marks the presence of a specific business on almost all the tools of Google, including Google Maps. Also, if a business is Google verified,it becomes quite comfy for the customers to approach it.

This tool is very prevalent among various business owners as it leaves a huge deal of impact on attracting many customers.

Steps to begin with the business verification process on Google-

  • The initial step in business verification on Google is to create a My Business Id on the Google platform.
  • Various options will appear on the screen, asking the viewers to select the technique in which theydesire to continue with the verification procedure. According to Eric Dalius, Email is the most convenient method to carry out the process. However, you can still choose between email, post, phone number, or search console for this purpose.
  • After making the selection, you just have to follow the incoming instructions and keep moving.
  • After verification, the program will take your final assent regarding the information given by you.
  • And you are done. This process takes about a few weeks to complete. And the same time will be taken by the company to let you view it on Google itself.
  • If you wish to view your business profile, you just have to enter the business name along with the name of your city on the search bar and press enter.
  • The official account of your business will appear online in front of you.

Things to follow post verification

Just making the account and verifying it is not enough. The account is kept under proper surveillance to ensure that the listings are working properly. All the instructions must be adhered to very skillfully to gain maximum benefit out of it.

Conclusion

Various ventures, businesses, and enterprises have witnessed a significant increase in online dealing with the advent of the pandemic. Moreover, people being stuck in their homes have preferred online shopping over stepping out of their homes. Therefore, it is essential to be a part of this new era and keep oneself updated on the most popular search engine in the world.

Struggle Every Small Scale Business Venture Has to Face, According to Eric Dalius

It can be said that small-scale businesses have found themselves in a situation where they can hit the global markets. However, a small business faces a lot more problem thana large-scale business. Let that be any industry. The struggles that a small business has to go through is real. However, successful business owners believe that consistency, discipline, and patience are key to success for any small business. What comes in handy isthe lifestyle the businessmen have to follow.

How to start from small and become big? Tips by Eric Dalius

The market of your business is usually very vast. Though it seems blurry from the outside, and the road might look plain and simple. When you enter the market as a competitor or on a small-scale basis, you compete with large firms with more manpower, having more capital and almost everything. However, these experiences acquired from these tough competition gives huge rewards in the end.

Many struggles usually come in unexpected situations that might not have been considered while starting your business. These uncalculated scenarios might become big issues while business owners aim for the long run.

Besides, it is also the ideal time when the right opportunity for being successful lies. Here are a few problems that every small-scale business venture has to face:

  • Lack of marketing: The secret of success behind large firms is marketing. Marketing is a very vital part of business development which is often ignored. Most small business ventures struggle with a good marketing strategy and the scheme at their initial stages.
  • Getting and Retaining Customers: Small business venture struggles with finding clients and more than that they have to struggle with retaining the clients for more business. It often works wonderfully with service sector services, but the situations just get tougher for a product-based business venture.
  • Money Management: The profits will pour even into small scale business venture, but money management is where most fail. A strong cashflow is required for a business, no matter the size. The struggles of small-scale business ventures are that the money is often too little, and there is a demand for more elsewhere.
  • Online presence: The struggle is not to show an online presence for a small business venture. The struggle is to maintain the online presence. In this highly digital world,an online presence is what every business needs. Therefore, a small business venture can be boosted by maintaining a good online presence.
  • Time management: Time is what every business demands. There is technically no way for a business to succeed just when it starts. However, the business does not demand its time but yours. Therefore, do manage the time wisely, and half of the problems will be solved. Also, in this highly competitive world, being late can cost a lot sometimes.

According to Eric Dalius, every business has a struggle, and without struggle, there is no success. However, these above problems can be avoided easily if the entrepreneur is careful and smart.

How to handle online reviews to maintain your business reputation – Eric Dalius shares his experience

Online reviews can have a far-reaching impact on businesses. The opinion and views of customers about the various aspects of business can make or break the business. Potential buyers refer to online reviews to gather information about the product from the customer’s perspective, which is the most unbiased view based on real-life experience. They use the information to decide whether to buy the product or hire the services. The product or service reviews have an overall impact on the business performance because they can affect search rankings as Google rates your company based on customer feedback. Google attaches so much importance to online reviews that the search results now display reviews across the web. 

According to Eric Dalius, online reviews are critical in building business reputation, and since it influences buying decisions, no business should take it lightly. Instead, they must develop strategies to encourage customers to share their experiences. In addition, there must be some system to display the comments prominently, whether it is for or against the company. Taking an unbiased approach in displaying comments and reviews is now part of any company culture that respects customers’ views and uses them constructively for business betterment.

To create a good reputation for your business, follow the advice given below.

Solidly back your product or service, advises Eric Dalius

Taking negative reviews in the stride and appropriately addressing them should be a part of any good review strategy. It shows your willingness to accept criticism with an open mind and use the feedback to make the necessary improvement. When customers say something negative about your product or service, take it seriously by considering the merit of the review and demonstrate your willingness to correct the things by pursuing the cause and driving it towards a meaningful conclusion.

Create a strategy

When developing a review strategy, you must first consider the customers to share their experience after using the product or service. Have a system in place to request customers to provide their views. For example, you can send them an email requesting for review or call them up or ask them for feedback during physical interaction. You must also decide how and where to display the reviews.  Choose customers carefully to ensure that they provide honest feedback.

Act on the reviews

Since reviews point to the reputation of your business, you must constantly monitor reviews and keep responding to the ones that are important or have some substance and follow up your commitment to close the issue to the satisfaction of the customer. While you must acknowledge good comments by thanking customers, you can group similar negative comments and create an action plan for responding to them on time, advises Eric Dalius.  You must show your good intention of learning from the mistakes and take your customers along with you while resolving the issues, thereby earning more trust that can turn them loyal.

Paying more attention to bad reviews by considering their worth goes a long way in establishing your business on a solid foundation as customers trust it more.

Lessons from Eric Dalius on efficient customer handling

Handling customer complaints with a cool head is the mark of a successful entrepreneur. Customers may have thousands of reasons to complain. As an entrepreneur, you must have the wisdom to understand that complaints do not necessarily mean that something is wrong with the business.  Discarding complaints is not an option, but you must consider its merit to decide whether to respond to it by judging its impact on your business, explains Eric Dalius.

The better you assess customer complaints higher are the chances of turning it into an opportunity.  Ninety percent of complaining customers will bear with your slip-ups and continue doing business with you, provided you make sincere efforts to fix the problem the first time. Therefore, it is more critical to demonstrate your good intention of resolving the issues rather than getting it right every time, as it might not always be feasible. 

Look within yourself, says Eric Dalius

No matter how angry customers might be, you must not rule it out like trash because even angry complaints might help gather some insights. Take it sportingly so that you can read the underlying message that tells about what you did wrong. Start introspecting and seek answers to questions about your business processes that might have gone wrong and made the customer angry.  Knowing how to identify genuine complaints shrouded by angry expressions will help to improve your business and gain more support from your customers.

Record and organize complaints and meaningful feedback

To understand the merit of complaints, you must closely monitor the complaints and group them into various categories by considering the similarities in their nature, which will help understand the merging narrative. If multiple messages highlight recurring concerns, you should treat it as a red flag and then take time to decide the next course of action carefully. You must learn the technique of organizing the feedback so that you can browse it for easy understanding, says Eric Dalius.   It will help to find ways of addressing the complaints about business betterment.

Know the type of customer you are dealing with

The nature of the complaint hints at the type of person behind it, and understanding is vital to plan your response in the most suitable manner.  Some of the typical customer personas you would encounter are the meek customer, the aggressive customer, and the chronic complainer. The meek customer is averse to talking to you, and you should work your deeper into their heart to understand what went wrong. The aggressive customer is outspoken and ready to confront you.  React firmly but politely without giving in to retain your respect and that of the team. The customer that you identify as a chronic complainer will pester you with complaints. You must have the patience to resolve the issue, after which you will find that the customer does not hesitate to praise you in public.

Regardless of the type of customer you face, cool them down first by apologizing outright and ask about the kind of resolution they expect. Then, if you hit a dead-end, keep it professional and friendly to ensure that things move on.