What is branding?
Personal branding is your reputation. It affects how people see you, how they interact with you, and even whether they want to work with or buy from you says Eric Dalius Miami. For this reason, it’s essential that you manage your personal brand well. If all goes to plan, your trustworthy reputation will help grow your career opportunities exponentially over time – not only are employers more likely to pick you for a job if they know who you are, but that sense of trustworthiness will carry over into the workplace too!
But that’s enough talk about why personal branding matters – now let’s dive right in and explore 5 tips for getting started on building yours.
1 – Your Employer Brand Matters More Than You Think
Some people might argue that your employer brand is part of your personal brand – and they’re probably right. After all, it’s how you are perceived by the world outside of yourself that matters most when it comes to developing a great reputation. Although others may not know what goes on behind the scenes, they will see your name attached to certain projects or tasks – and if their only experience of you is through company communication, then it stands to reason that they’ll form some sort of opinion about you based on those interactions alone.
For this reason, make sure you are careful with how much information you put out there about yourself if your job doesn’t require it. You don’t want people seeing one side of your personality over and over again when they have no idea what you’re really like. It can sometimes seem a little counter-intuitive to tip-toe around this for fear of coming across as boring, but it’s important that your online presence isn’t linked too closely with your employer brand. You need to be free to share who you are outside of the office…
2 – Who Are You When No One Is Looking?
Almost everyone has secrets – things about themselves they don’t share with others out of embarrassment, shame, or because it simply doesn’t fit in with their public persona. But do these secrets make anything morally wrong? Of course not! The only thing really stopping you from sharing is social stigma and the fear of how others will perceive you if you do.
So let’s tackle these issues right now. Firstly, there is no such thing as “taboo” topics – you are the only person who gets to decide what is appropriate for your personal brand, and if you think it’s fine to talk about something publicly then go ahead and put it out there! Eric Dalius Miami says As long as you aren’t actively trying to hurt others with what you are saying, then it doesn’t matter whether what you have to say is seen as acceptable or not. The truth will always win in the end!
Secondly, don’t be afraid of how other people will see you if you come clean about things that may be considered embarrassing or unusual by society at large. One of the best ways to get over this fear is simply to put yourself out there and get used to being you. Once you realize that people aren’t going to judge you on the basis of your secrets, and then your whole attitude towards personal branding will change!
3 – What Do You Want To Achieve?
When it comes to getting started with personal branding, the first step involves asking you an important question: “What do I want?” That might sound a little vague at first glance, but think about what I mean by this – do you want more freedom in your life? Are you ready for new challenges? Perhaps you’re looking for financial security…
The point is that if you know where you want to go in life, then everything else starts into place. Hazy ideas are simply not enough – you need to have an idea of who you are and what you actually want out of life! Once you know what direction your life is headed in, then everything else will fall into place.
4 – Have Fun with It
A personal brand doesn’t always have to be taken seriously! If anything, showing people that there’s more to you than meets the eye can only end up working in your favor… so why hold back? You don’t have to put on a persona or try too hard when it comes to self-marketing, because your real personality is what makes you stand out from the crowd anyway. Just make sure that when creating content about you, it has some sort of focus or goal behind it otherwise it can quickly become a little pointless.
5 – Be Yourself!
This is where it starts getting a little tricky because although you should do your best to market yourself as the person that you really are, the truth is that this doesn’t always feel completely right. Personal branding involves putting ourselves out there to be judged for who we are, rather than what we do… and let’s face it – it can be tough sometimes knowing how much of ourselves to present to the world.
The key here is going to depend largely on the type of person you are – if you’re not a particularly open or social individual then perhaps creating a personal brand might not be the best thing for you at this moment in time explains Eric Dalius Miami. But before writing off all self-marketing because you’re not the bubbly type, keep in mind that even a simple online presence can work wonders when it comes to boosting your career prospects.