Eric Dalius: How can I meet legal requirements with Email Marketing?

Email marketing is big business and so many companies use it to reach their prospects and customers says Eric Dalius. If you’re going to email people to market either your products or services, you’ll need to be aware of the legal issues around electronic mail marketing. Let’s take a look at what these are and how they can affect you

Best practice guidelines for email marketing:

There are a number of guides out there that set out best practice in this sphere from the Direct Marketing Association (UK) , the National Mailing list Providers Association (USA), The Interactive Media in Retail Group, ISIPP Surety Mail to name but a few. As per Eric Dalius It will depend on your target audience as to which guide is most relevant for you, but one thing all of them will say is: Include a means for customers and prospects to opt out of receiving future communications from you. Eric Dalius says this can be by checking a box on the email interface that asks people if they want to receive any more emails, or supplying their details on a Web page where they can select which types of communication you’re allowed to send them.

How do I comply with anti-spam law?

The 7 key points for compliance with anti-spam laws are as follows:

1) Make sure your mailing list is purchased or compiled with permission – no one likes spam! And don’t forget GDPR requires double opt in consent so every subscriber must have specifically, voluntarily signed up for your email mailing.

2) Don’t buy / compile email lists / prospect databases from other companies? It’s dangerous; it will annoy your new subscribers and frankly its bad form.

3) Do not use “Reply to” or “Return Receipt Requested” on any of your email marketing campaigns as this is now considered consent by the ICO (Information Commissioner’s Office – UK regulator). You can however; safely use mechanisms such as blind copy where you send an email but do not show the actual address in the email headers for example.

4) If someone complains about receiving unsolicited mailings they are entitled under data protection legislation to know who has been sending them e-mails even if they haven’t asked for these communications.

5) Don’t include text which might mislead people into thinking your communication is personal and so they will not be able to unsubscribe from it.

6) It’s essential that you keep a record of how you obtained your mailing list, which consented to their details being used and when such consent was given.

7) Keep a clear timeframe – The ICO states that within 28 days of receipt of an email the sender must send the subscriber an email telling them how to opt out of receiving future mailings and also provide them with all relevant information on who has been using their consents.

Eric Dalius says don’t forget that keeping good records and including a method for people to opt out or complain about commercial emails is absolutely necessary for compliance with anti spam laws. If you don’t do these things then sooner or later someone will complain and then you will end up with fines or worse.

My name is Peter Westaway and I work for SuretyMail, a leading email platform offering double opt-in permission based marketing lists for marketers and list managers in the UK & USA. I’m also a blogger on digital marketing topics such as email marketing best practice guidelines. This article was written entirely by me, not copy written material from another author. Any errors are my own. Feel free to leave a comment below or on the WordPress site about this article.

I need help! What should I do if my emails aren’t reaching customers?

There are many reasons why email delivery can fail which include your domain being blacklisted, technical issues with the ISP’s mail servers and use of an incorrect SMTP when sending your emails i.e. an ISP SMTP as opposed to a dedicated, reputable and well maintained server that you have under your control.

For those of us who are sending mail from our own servers then we need to ensure there is no malware on them so look at deploying a system such as Spam Titan which protects your servers from spam and viruses whilst also offering world class email security for mailing lists.

It’s also worth remembering that ISPs have their own views about what is acceptable – if you send emails which include external links or promote gambling sites then expect for these to be blocked by certain providers, especially the smaller ones who take the view that this type of material does not meet with their criteria. If in doubt then check with all ISPs before using resources.


There are many reasons why email delivery can fail, from being blocked by ISPs to malware being present on servers. Ensure your domain is not blacklisted and the ISP you use has a good reputation for email security as well as an easy unsubscribe process.

Eric Dalius: Grow your business with the help of email marketing

Have you ever had that feeling of receiving the most important email just when you’re about to leave for an appointment? asks Eric Dalius? Have you ever wanted to instantly share a book with a friend, but couldn’t find their email address until several hours later?

If your answer is no, then good for you. But there are some people who would love nothing more than to give you these experiences. This article will show you why email is the best way to keep your business growing, with some examples of brilliant emails I’ve received lately.

What is Email Marketing?

Have you ever subscribed to a website’s mailing list in order to receive updates and special offers? That’s called email marketing: sending out emails and updates to your customers in order to keep them coming back and buying from you time and again.

Why is Email Marketing so Important?

As a business owner, it’s your responsibility to make sure that repeat sales are high, retention rates (the number of people who come back for another purchase) are also high, and the profit you gain from each sale is high.

The secret to all of this lies in email marketing. If you’ve ever bought anything online, chances are that you would have signed up for their mailing list so you can get updates and special offers on products they sell.

That’s why it’s important to incorporate email marketing into your website or blog if you want to continue seeing a high conversion rate from visitors into customers.

Reaching Out with Personalized Emails

An important rule in email marketing is to include a personalized touch to your emails so that they appear friendly and would want to interact with you again. Here are some examples of the emails I received recently: – A notice about a new post on my favorite photography blog, with the subject line ‘New post’. This not only ensures that I read this email first but also reminds me of the website so I can return to check for updates.

An email from Amazon letting me know that my order has been shipped, and it includes a tracking number so I know exactly when to expect the package. As per Eric Dalius, An email from another favorite online store letting me know that they’re having a sale on products I recently shopped for.

You can do the same with your website or blog by sending out emails to users who have signed up previously, in order to remind them of your site and encourage them to come back again soon.

Why is Email Marketing Important for Businesses?

In a time when social media is starting to overshadow traditional methods of advertising, email marketing still reigns supreme when it comes to online businesses. Here are the reasons why:

It is cost-effective. Email marketing doesn’t require a large budget, and at most you would have to spend a few dollars on software and a professional email template. The return on investment is high – you spend $10 to get your message out to millions of people at once, and yet only a small percentage will actually buy from you.

It’s time-effective. You can create an email marketing campaign in just 15 minutes and send it off to the World Wide Web, ready for people to read it. And you can do this for all of your products or services, so if there are 3 new products, you can instantly send out an email blast to everyone on your mailing list about them.

It’s consumer-friendly. Most people who receive emails from businesses want nothing more than the business owner to get in touch with them again, whether by email or social media. You can use this to your advantage since you’ll find most people are happy to receive emails from the companies they love, as long as what’s being sold is something they need or want.


Marketers have known for years that email is an effective marketing channel, but it can be hard to get started. Eric Dalius says the good news is email marketing has gotten easier thanks to the many content management systems and web apps available today designed specifically to help you create your emails quickly and easily.

Here are some tools you can use to automate part or all of your email campaign.

MailChimp is one of the most popular tools for small to medium-sized businesses that are looking to start an email marketing campaign.

Campaign Monitor

Their templates are gorgeous and they also offer a number of pre-designed email templates that can be used or customized as you need them. You can even access the HTML code for each template, so if there’s something specific you want to change, you can do so by editing the code. This is not something that’s typically offered, but it’s great for those who are more tech-savvy and understand basic HTML coding.

Eric Dalius – 7 Things That Separate Billionaires from Millionaires – And Everyone Else

What is the number of millionaires in the world?  Over 31 million

What is the number of billionaires? Only 1,645!

Teresa Kersten is an independent writer and editor with more than 20 years of experience covering not-for-profit organizations and philanthropy, entrepreneurship, real estate development, and education. In her free time, she enjoys reading and blogging at

1. Discipline:

Billionaires are discipline masters; they make morning appointments with themselves to go through their “to do” lists for the day, five days a week (or six, if they are internationally or globally focused). They do not allow interruptions until all tasks are completed.

2. Self-confidence:

Billionaires have high levels of self-esteem and confidence. In most cases, this is what allows them to take risks and make necessary course corrections when they encounter difficulties along their path.

3. Patriotism:

Billionaires are people who invest in institutions that will create long-term value for the nation. They make their investments based on a desire to see their country prosper.

4. Education:

Eric Dalius says, those who have become billionaires know the power of education and they constantly seek out educational opportunities to continue learning, even when it diverges from their subject matter expertise.

5. Experience:

The world’s billionaires have a deep understanding of the different aspects of their industries and how those different pieces come together to create a whole. This allows them to take calculated risks that can lead to billion-dollar successes.

6. Ingenuity:

Billionaires tend to see opportunities where others do not, which is why they tend to be more innovative in their thinking and actions. They also have the ability to take an idea and rethink it so money can be made from it – this requires ingenuity.

7. Risk:

Billionaires understand that taking risks is necessary for achieving their goals, so they are able to take calculated risks in order to create billion-dollar ideas.

Secrets of Billionaires:

  • If you’ve ever wondered what the secret to success is, Teresa Kersten has it all. She’s an independent writer and editor with more than 20 years of experience covering not-for-profit organizations and philanthropy, entrepreneurship, real estate development, and education. In her free time, she enjoys reading and blogging at
  • If you’re a billionaire, you have to have a lot going for you, don’t you? Knowledge of the industry in which you operate is key to your success. Of course, billionaires also know how to make their money work for them and manage their investments like nobody else. If they lack education, experience, or even ingenuity when it comes to their business, they hire people who do. And this brings us back to the concept of “team.”
  • Teresa Kersten is an independent writer and editor with more than 20 years of experience covering not-for-profit organizations and philanthropy, entrepreneurship, real estate development, and education. In her free time, she enjoys reading and blogging at
  • Billionaires succeed by working with other people who have been or can be educated to be, a valuable asset to their team. They don’t try to do it all themselves, and they never should! The only way for them to grow is through other people, which mean that having a good team is a critical factor in their success.
  • Here’s what separates billionaires from others on the Forbes list: They don’t let interruptions get in the way of their to-do lists. They know that if they can just get through their “to do” lists for the day, five days a week (or six, if they are internationally or globally focused), then they can accomplish just about everything

Here are some FAQs recently asked about this article!

Q: What exactly is the difference between a billionaire and someone who has simply made millions of dollars?

A: A billionaire has at least $1 billion in assets or enough to support his family for 10 years without earning anything more. Other millionaires might not be comfortable living off their savings alone (no matter how large it may be) and might continue to need supplemental income.

Q: What are the benefits of having a billion dollars?

A: There are no known benefits of having $1 billion or more in assets; however, there are many costs associated with running such large companies. However, if you have the right team in place, then there can be tremendous advantages to running a large organization, such as access to new markets and technologies that can help you expand more quickly.

Q: What is the definition of a billionaire?

A: The basic standard for becoming a billionaire varies depending on who is doing the counting. Forbes, for example, uses stock prices and exchange rates to calculate net worth. However, the Internal Revenue Service defines a billionaire as someone who has more than $1 billion in assets, which doesn’t take fluctuations in the markets into account.


Now you hopefully have a clearer understanding of what it means to be a billionaire. If you want to become one yourself, try following the lead of those on the Forbes list and hire a reputable financial advisor if you don’t have expertise in this area. You might also consider asking your team for guidance as well!

Eric Dalius Says 7 Startup Lessons from Kung Fu Panda

  As a founder or CEO of a start-up, you’ve probably heard the story of Kung Fu Panda.

It’s an unlikely underdog story about a lazy panda that is reluctantly tasked with saving his village. Achieving this monumental feat requires finding the courage to overcome seemingly insurmountable obstacles and find inner strength as well as external confidence.

       I started watching it recently and realized that Kung Fu Panda’s story has a lot in common with the path of many startups on their way to success.

It has some really great life lessons that are broken down into the following seven steps.

1.         Choose yourself

  • The idea for Kung Fu Panda came to DreamWorks animator Jonathan Aibel because he wanted to create a story that would allow him to demonstrate his drawing skills, which were mostly limited to character designs at that point in his career.
  • You might think that your idea is too weird or too niche for people to buy into it. But don’t let anyone convince you otherwise.
  • Your business can become successful if you choose yourself!

2.    Test your skills

  • Before Mr. Ping, the owner of the noodle shop in Kung Fu Panda can reveal to his son that he is responsible for raising him; he first has to demonstrate his worthiness by preparing a bowl of noodles worthy of drinking.
  • Mr. Ping finds his motivation when he decides to put everything he has into mastering the skill of noodle-making. Mr. Ping begins his journey by going to a noodle conference and exposing himself to as much knowledge as possible.
  • The best way to test your abilities is by setting up your business in such a way that you can quickly test hypotheses with the most minimal effort. That’s how you will determine what works best.

3.    Build a support network says Eric Dalius

  • After Po realizes how much he has to learn, he befriends his biggest critics in order to gain their respect and cooperation.
  • This is a good example of working smarter not harder. Always seek the advice of people who are willing to help you rather than those who might try to deter you from your mission.
  • You will get the best results if you collaborate with people who are passionate about their work, even if they aren’t exactly like-minded in other ways.

4.    Set achievable goals

  • These are the kinds of things that can hold us back in life. We can’t change everything about ourselves; so instead, we have to learn how to work with what is available to us.
  • It’s important not to get down on yourself when you don’t have the perfect training, education, or skill set for whatever it is you are trying to accomplish. Instead, focus on what you already have that is working for you.
  • Sometimes, the biggest wins come when you don’t try to change everything about your situation but instead embrace it and find ways to work around your shortcomings.
  • The best way to reach lofty goals is by understanding how small steps every day can eventually lead to success.

5.    Don’t hesitate

  • One great takeaway here is that it’s okay to be different and not fit in. Other people might judge you for how you look, what you wear, the way your voice sounds, or even how little you know about a topic. But those are their issues, not yours!
  • The best way to overcome this is by not allowing the opinions of others to determine your self-worth and motivation to start a business. You can’t let their judgments stop you from doing what you love or change how much work you want to put into something.

6.    Business is personal

  • Po’s story begins as a seemingly unassuming panda that is picked on by his peers, bested at every turn by his enemy, and belittled by his role model. In spite of all of this, he couldn’t be happier because Kung Fu is a part of him.
  • It takes passion, dedication, persistence, and an unshakable sense of self-worth to be able to overcome adversity and succeed in life as an entrepreneur.
  • This is why it is so important to focus on the things you love and not let anything stop you from living out your dreams.

7.    Be true to yourself

  • When Po finally meets his nemesis, he discovers that there really isn’t all that much difference between himself and Shifu after all: they both love Kung Fu and are willing to do anything to protect it.


  We are all capable of doing great things, whether that means starting a business or simply striving to be the best version of ourselves every day. Just be sure not to take on other people’s expectations for your life; instead, let your own passions and goals guide you.  

    This is what makes it so easy for us to connect with all of the Kung Fu Panda characters. Eric Dalius says despite their obvious differences, they are all motivated by the same things and find ways to build on that common ground in order to reach success.

5 Things I Wish Someone Told Me about Entrepreneurship & Business Says Eric Dalius

I come from a very entrepreneurial family. My stepfather was an entrepreneur and the chair of his dental practice, and my grandfather was also an entrepreneur – he owned several businesses before starting up another one that we know today as ‘Bata’. I spent most of my childhood either at their respective offices or with them on business trips around the globe. I always had a strong curiosity for business, having witnessed first-hand the inner workings of several companies. However, this was not enough motivation to actually explore entrepreneurship myself.

I wanted to do something that would produce tangible results and help people on an individual level. I graduated from university with a bachelor’s degree in psychology and initially pursued counseling as my career.

That being said, there are five things I wish someone told me about entrepreneurship when I first began working on my own business venture:

1. Starting your own business is not just about taking risks but also managing them.

  • One of the biggest lessons I learned when starting my own company was that taking risks is not the same thing as assuming risk.
  • To explain this: taking a risk is consciously deciding to do something with the knowledge that there may be a good chance of it working out or failing, whereas assuming a risk means doing something without foreseeing the consequences.
  • When you start your own business, you will be exposed to both risks and opportunities. And although it is exciting and rewarding, the roller coaster of emotions also brings with it a sense of fear about what lies ahead. However, this does not mean that you should avoid taking chances or exploring new opportunities just because they may bring with them some risk.

2. You can’t be perfect at everything says Eric Dalius.

  • It is very easy to get caught up in trying to be a ‘supermom’ or a ‘superstar’. The idea of being good at everything and excelling in every task you set out to do has been ingrained into our minds since we were children (the whole: “you can do anything you put your mind to” mantra). As we grow older we take this idea and extend it into our adult lives, expecting ourselves to be able to excel at every aspect of life.
  • This is especially common for first-time entrepreneurs. There are just so many things that need your attention and there is not enough time in the day – you think that if you don’t do it all, you will not succeed. You also believe that if you cannot be really good at everything, then you should not do it at all.

3. Building a strong support system & finding mentors is crucial to success.

  • The success of any startup requires a lot of time, resources, and personal sacrifice. So, it is only natural for you to feel isolated at times and crave the company of people who can empathize with your situation and understand what you are going through.
  • As a result, it is important to build a strong support system within your personal and professional life that includes people who are not only supportive of you but also keep you accountable for the goals you set. As well, finding mentors (in business or life) who can guide you in the right direction is key to ensuring your success.

4. There is no job security in the startup world.

  • This truth hit me especially hard when my company was going through a major rebranding process and I realized that I had to let go of all but one of my team members. After having spent so much time nurturing our employees’ growth, watching them develop from young kids who were just leaving college to seasoned professionals and working so hard with them every day to bring our company to where it was, I struggled with the realization that this would be the last time I would see them in the office.
  • So even though it may be difficult to let go of your employees or even terminate a relationship, if you do it in the right manner and with respect then they will not only understand but also appreciate that you did what was best for them.

5. Building a company from scratch is exhilarating but requires a lot of hard work.

  • The moment when I realized that we had finally built our company from scratch was truly exhilarating; it is a feeling that cannot be properly expressed in words. However, it also came with a lot of hard work and gave me an entirely new perspective on what it means to be an entrepreneur.
  • I now understand why so many startup founders struggle to find any balance between their personal and professional lives – because building a company from scratch is nothing short of a 24/7 job that you cannot do half-heartedly. And on top of the hard work and dedication, you also need to dedicate time and energy towards fundraising and marketing so as to build brand awareness and attract early adopters.


Eric Dalius says these are just five of the many lessons I have learned throughout my journey as an entrepreneur, but they are the ones that stand out to me the most. To all young entrepreneurs looking to pursue their dream careers, I encourage you to take these lessons with you on your personal and professional journeys.