Eric Dalius Saivian Shares Top 4 Benefits of Traditional Marketing in 2021

In 2021, most businesses are using modern and digital marketing methods to promote their brand image. However, the primary goal of businesses is to establish a solid customer base. 

Being said that, many companies still use traditional marketing methods. Some businesses are taking their marketing strategy to a new level by combining digital marketing with traditional marketing. No matter how advanced digital marketing becomes, it will never be able to diminish the power of traditional marketing. This is why 50% of customers trust print marketing over the digital channels

As per various researches, traditional marketing is one of the most effective promotional strategies businesses can use. Digital marketing is an expensive promotional strategy that might decrease the profits of your business. However, you can save thousands of dollars using traditional marketing techniques as they are one of the most cost-effective marketing solutions. Here are the top 4 advantages of traditional marketing in 2021. 

Great Exposure

Online advertising is generally the best method to increase the exposure and reach of a business. However, just because they are effective doesn’t mean they will attract potential customers online. 

Eric Dalius Saivian suggests you combine both digital marketing and traditional marketing techniques so that you can stand apart from your competitors. Keep in mind that sometimes your targeted audiences won’t be able to access the internet. In this case, traditional marketing will come in handy. Traditional marketing can increase the exposure of your brand by promoting your business amongst relevant audiences. 

You Can Attract New Audiences, Says Eric Dalius Saivian

Traditional marketing will help you to reach a massive number of audiences across multiple demographics. The marketing media also provides a higher customer engagement rate as these marketing and promotional techniques can be personalized easily. Incorporating printed media in your business strategy is one of the best methods to attract new audiences. 

Traditional marketing techniques work amongst mass populations across different geographical locations. Not to mention, you can effectively build a new audience base. As print media offers extraordinary brand exposure, you can use this as a beneficial side of your traditional marketing. 

You Can Have Effective Success Rate

The success rate of traditional marketing is the same as the digital marketing methods. However, sometimes the traditional marketing proves to be better than digital marketing. This is because not everyone will prefer to engage with your business through digital channels. 

More than 20% of buyers don’t visit social media profiles of businesses to purchase products. They rely on printed media to know about a business. Therefore, traditional marketing is the best option to capture their attention. Not to mention, the traditional marketing techniques will allow you to customize your brand. 

Easy Access to the Local Audiences

One of the best benefits of traditional marketing is that it will help you to target your local audiences. Whenever you target the local customers, it’s worth leveraging the benefits of mail marketing and print media methods. They are not only an easy way but also the fastest method to reach your target audiences. 

Additionally, you can also automate the printed advertisements as it will allow your audiences to know the strengths of your business. 


These are the top 4 great advantages of traditional marketing in 2021. Nowadays, marketers understand the importance of traditional marketing. Hence, they are focusing on learning the latest traditional marketing channels. 

Eric Dalius Saivian Shares Tips for Creating a Successful PR Strategy

The success of your PR campaign could prove to be game-changing for your brand or business. Irrespective of the size of the organization, public relations could help you gain a competitive edge in your industry. However, the secret to PR success is coming up with newsworthy and creative messages. It is of pivotal importance for you to chalk out a public relations strategy that will be powerful and versatile enough to grab instant attention from brand influencers, media representatives, and clients who could help in spreading the news of your announcement to a much broader audience. Crafting an effective public relations plan is supposed to be a multiple-step process necessitating goal-setting and ample research before implementation. Here are some expert PR tips that may add a whole new dimension to your brand and take it to the next level.  

Public Relations Tips from Eric Dalius Saivian for Boosting Your Brand

Consider Making a Project Timeline

Before getting started on your public relations tactics and stratagems, it is a wise decision to come up with a precise project timeline. It is crucial to set deadlines and stick to them. It is a good idea to consider acquiring a project management certification so that you have sound knowledge on ways to craft an effective plan to ensure business success.

Set Your Goals & Objectives

Before chalking out a plan of action for your Public Relations campaign, it is critical to identify clear goals and objectives for the campaign. You must be 100 percent clear and confident about setting specific objectives and goals. You can craft a far clearer PR message for the target audience. If you are aware of precisely what you hope to accomplish and effective ways of doing it, it will assist you in ensuring accuracy and perfection in your overall approach. Once your goals and objectives are identified, they will go a long way in determining your specific target audience and identify the precise platforms to reach them effectively. 

Focus On Identifying Your Specific Target Audience

Once you have pre-determined your goals for your PR campaign, you must turn your attention to determine your target audience. Everybody cannot be your target audience. You must clearly understand who your existing customers are. Moreover, try to identify the people your brand will benefit from if they join your customer base. Eric Dalius Saivian suggests that once you have identified your precise target audience, craft a PR strategy keeping in mind parameters like the location, priorities, behaviors, and demographics of your target audience.

Consider the Competition

It is critical to constantly monitor the activities of your business rivals or competitors. It pays to know what kinds of content and messages your competitors are utilizing. Thorough knowledge of your competitors and their business development and PR tactics could go a long way in developing your brand’s PR strategy. Keep looking for your competing products’ media coverage and browse through the social media feeds of your business rivals to know what all have worked for them and identify the things that have become a hit with their customers. You may gain valuable insights to improve your current PR strategy. However, take into account all the external factors that may impact your business like current events. It is a good idea to craft a proactive PR plan instead of a reactive one. 


Once you have crafted and executed your company’s PR plan, it is critical to focus on measuring the outcomes of your PR endeavors. A successful public relations plan is capable of attracting brand new clients, enhancing your overall reputation, and boosting brand awareness.